Apple plans to build better iPhone cameras with new research center in France
A new Apple research center in the town of Grenoble, France, will apparently focus on improving imaging technology, likely for better cameras in future iPhones and other devices from the company, according to a new report.
Apple is said to have already established a team in the area, but will be expanding its presence at a new 800-square-meter facility that will employ about 30 people, according to ledauphine.com, a French-language publication, as first discovered by local blog iPhon.fr.
Thursday's report claimed that the new research and development facility will focus on image sensors for both the iPhone and iPad, which frequently share camera-related parts. The performance of the iPhone's camera, in particular, has become a key selling point for Apple, as evidenced by the company's ongoing Shot on iPhone ad campaign that runs on TV, in print, on billboards and more.
Apple is said to have picked the site in Grenoble due to an ongoing partnership with STMicroelectronics, which has production sites in the area. STMicroelectronics supplies a number of components for Apple devices, most notably gyroscopes that detect movement in devices like the iPhone, iPad and Apple Pencil.
Apple's latest phones, including the iPhone 6s series, rely on gyroscope and M-series motion coprocessor data to compensate for factors like hand shaking when capturing photos and video. On the iPhone 6s, this is accomplished through software-assisted stabilization, while the larger iPhone 6s Plus has the added benefit of hardware-based optical image stabilization. Gyroscopes in iPhones are also used to stitch together panoramic pictures.
Camera technology is expected to be a major focus for Apple's forthcoming "iPhone 7," as leaked parts suggest the 4.7-inch model will feature a noticeably larger camera opening, while the 5.5-inch "Plus" model is expected to boast dual lenses for vastly improved picture quality.
Apple is said to have already established a team in the area, but will be expanding its presence at a new 800-square-meter facility that will employ about 30 people, according to ledauphine.com, a French-language publication, as first discovered by local blog iPhon.fr.
Thursday's report claimed that the new research and development facility will focus on image sensors for both the iPhone and iPad, which frequently share camera-related parts. The performance of the iPhone's camera, in particular, has become a key selling point for Apple, as evidenced by the company's ongoing Shot on iPhone ad campaign that runs on TV, in print, on billboards and more.
Apple is said to have picked the site in Grenoble due to an ongoing partnership with STMicroelectronics, which has production sites in the area. STMicroelectronics supplies a number of components for Apple devices, most notably gyroscopes that detect movement in devices like the iPhone, iPad and Apple Pencil.
Apple's latest phones, including the iPhone 6s series, rely on gyroscope and M-series motion coprocessor data to compensate for factors like hand shaking when capturing photos and video. On the iPhone 6s, this is accomplished through software-assisted stabilization, while the larger iPhone 6s Plus has the added benefit of hardware-based optical image stabilization. Gyroscopes in iPhones are also used to stitch together panoramic pictures.
Camera technology is expected to be a major focus for Apple's forthcoming "iPhone 7," as leaked parts suggest the 4.7-inch model will feature a noticeably larger camera opening, while the 5.5-inch "Plus" model is expected to boast dual lenses for vastly improved picture quality.
Comments
and there is still a tremendous amount of room for progress in phone photography. I'm glad apple is making this a priority.
Your correct, but without better optics it does not matter how much better you make the sensors, sensor is like film of yesteryears nothing has changed you still need good optics to get best picture.
They used Angenieux optics on the Gemini and Apollo missions (mounted on Leicas and Hassebalds), and they still use them today.
http://ai.onscreenasia.com/2015/03/thales-angenieux-aboard-nasas-dawn-mission/
Those were never mass products, but are wildly known for very low distorsion at big apertures, and much better quality than the Zeiss (Leica) equivalents.
More to the point, there is already a lot of research activity in optics going on at Grenoble, because there is a joint venture between Minalogic and ORA which are 2 research non-profits, funding about a third of 2 Md € in optic and mini-electronics.
http://www.minalogic.com/en/minalogic/about-minalogic-0
Panasonic and Fuji have been working on an organic sensor which might deliver 18 stops of dynamic range, but that looks to being close to a decade away. I will be surprised if a tiny outfit in France, or anywhere else, will get a jump on them or Sony.
I still use lenses made 30+ years ago with my stills camera. Advances in optics are not going to lead to great advances with cameras in phones, that is mostly the province of sensors. Samsung did use a faster lens to increase the low-light performance of the S7 camera, but the tech used to do that is decades old. Going for larger, lower noise pixels and including phase-detection for autofocus on the sensor were the main contributors to the improved performance, again, neither of which involved any new tech.