Pokemon Go comes home, launches in Japan with McDonald's sponsorship

in iPhone
Pok?mon Go has gone live in the nation that originated the monster catching craze in the nineties, with sponsored McDonald's locations in the country hosting key gameplay locations.

As with all of the other deployments in new countries, the official Pok?mon Go Twitter account made the announcement. Friday's rollout was a bit later than predicted by a report from July 11 that indicated the blockbuster title would expand internationally that week.

Initial Japanese demand for Pok?mon Go is having negative side effects for players in other countries. Outage tracking data aggregator Downdetector.com is noting wide areas of the world suffering from server outages not present in the last few days, which are presumably induced by the launch in Japan.

Confirming earlier reports, 3,000 McDonald's restaurants are sponsored "gyms" in Japan. Foot traffic for locations selected for in-game features are seeing large increases, such as the battle for control for Chicago's "Bean" art installation on July 17.

There are 21 million people in the U.S. playing daily, given current estimations. Given the vast player base, analysts predict that Apple could theoretically take in an extra $3 billion in revenue solely from its 30 percent in-app purchase share in the next 12 to 24 months.

Pok?mon Go Developer Niantic was spun off from Google during the Alphabet reorganization. Despite the independence, the Google Maps back-end is heavily utilized in the game. Nintendo and intellectual property mangers The Pok?mon Company are the two other companies directly responsible for the title's launch. With the addition of Japan, Pok?mon Go is now available in 37 countries.


  • Reply 1 of 7
    hentaiboyhentaiboy Posts: 1,252member
  • Reply 2 of 7
    dysamoriadysamoria Posts: 3,430member
    It premiered somewhere other than its home country??
  • Reply 3 of 7
    Mike WuertheleMike Wuerthele Posts: 6,899administrator
    dysamoria said:
    It premiered somewhere other than its home country??
    Yup. New Zealand.
  • Reply 4 of 7
    mjhnlmjhnl Posts: 27member
    Smart move from McDonald's 
  • Reply 5 of 7
    mjhnlmjhnl Posts: 27member
    hentaiboy said:
    Exactly  :)
  • Reply 6 of 7
    Chipsy4Chipsy4 Posts: 10member
    Allowing companies to pay to become gyms is a very clever way of monetizing the game without it interfering with the gameplay.
  • Reply 7 of 7
    Is Pikachu trying to cover his nads in that graphic?
Sign In or Register to comment.