Apple acquires machine learning and AI startup Turi for $200M, report says
Apple has reportedly purchased Turi, a small Seattle-based startup specializing in machine learning and artificial intelligence technology for a purchase price of around $200 million.
Citing a source familiar with the matter, GeekWire revealed the Turi acquisition on Friday. A detailed purchase timeline was not provided, and it is unclear if Turi can be counted among the 15 smaller firms Apple bought in 2015.
Previously known as Dato and GraphLab, Turi brought a number of products to market designed to assist developers in creating machine learning and artificial intelligence solutions capable of automatically scaling to fit greater needs.
Prior to Apple's acquisition, Turi marketed GraphLab Create, Turi Machine Learning Platform, Turi Distributed and Turi Predictive Services, software that can be used to create recommendation engines, sentiment analysis, churn predictors, clickthrough predictors, fraud detection systems and more. For Apple, these technologies would be valuable additions to the Siri virtual assistant, as well as the company's online storefronts like Apple Music and the various App Stores.
Apple offered its usual boilerplate response when asked about the acquisition, all but confirming the buy.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," Apple said.
While details remain unknown, GeekWire reports the Turi team intends to remain in Seattle as Apple grows its influence in the region. In 2014, Apple purchased Seattle-based stealth cloud startup Union Bay, later announcing plans to open an engineering office in the area. A few months later the company further expanding into Microsoft's home turf by leasing two floors in a nearby office tower.
The Turi acquisition is just the latest indication of Apple's interest in machine learning and artificial intelligence technologies. Last October, Apple bought machine learning startup Perceptio and natural language processing firm VocalIQ to bolster in-house projects including Siri and certain facets of iOS, MacOS, tvOS and CarPlay.
Citing a source familiar with the matter, GeekWire revealed the Turi acquisition on Friday. A detailed purchase timeline was not provided, and it is unclear if Turi can be counted among the 15 smaller firms Apple bought in 2015.
Previously known as Dato and GraphLab, Turi brought a number of products to market designed to assist developers in creating machine learning and artificial intelligence solutions capable of automatically scaling to fit greater needs.
Prior to Apple's acquisition, Turi marketed GraphLab Create, Turi Machine Learning Platform, Turi Distributed and Turi Predictive Services, software that can be used to create recommendation engines, sentiment analysis, churn predictors, clickthrough predictors, fraud detection systems and more. For Apple, these technologies would be valuable additions to the Siri virtual assistant, as well as the company's online storefronts like Apple Music and the various App Stores.
Apple offered its usual boilerplate response when asked about the acquisition, all but confirming the buy.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," Apple said.
While details remain unknown, GeekWire reports the Turi team intends to remain in Seattle as Apple grows its influence in the region. In 2014, Apple purchased Seattle-based stealth cloud startup Union Bay, later announcing plans to open an engineering office in the area. A few months later the company further expanding into Microsoft's home turf by leasing two floors in a nearby office tower.
The Turi acquisition is just the latest indication of Apple's interest in machine learning and artificial intelligence technologies. Last October, Apple bought machine learning startup Perceptio and natural language processing firm VocalIQ to bolster in-house projects including Siri and certain facets of iOS, MacOS, tvOS and CarPlay.
Comments
Mmm ...
I wonder how this meshes with the March 2015 Apple acquisition of FoundationDB.
Turi has a YT site at:
https://www.youtube.com/channel/UCqP3XX03Rl_nQAz0eqXXAYw
This shows that Turi has a lot of things going.
AFAICT, Turi provides middleware that allows its various AI, machine learning, analytical and predictive services to interact with various SQL and NoSQL Big Data databases.
I wonder if these services will continue to be offered under Apple aegis?
It almost seems that it would have made more sense if IBM had bought Turi.
Oh and throw in will.i.ams AneedA since Apple and Will seem to like each other.
Maybe Apple has surprises for Siri come
September?
Same reason they did Apple maps. It cost them more to create their own maps plus the upkeep and add ons than it would have cost to just licence Google Maps for the next 20 years.
I think he was just being sarcastic.