Apple Music signs partnership deal with Cash Money Records [u]
Apple in a bid to deliver exclusive content to Apple Music customers has inked a deal with Birdman's Cash Money Records, a record label representing rap stars including Drake, Lil Wayne and Nicki Minaj, according to a report on Tuesday.
Apple Music content chief Larry Jackson (left) poses with Cash Money Records co-founder Birdman.
Cash Money co-founder Bryan Williams, better known by his nom de guerre "Birdman," and Apple Music content chief Larry Jackson confirmed the the tie-up by posing together in a photo posed to their respective Instagram accounts on Sunday, reports Music Business Worldwide.
"Welcome to the fam @birdman5star. Tough negotiator. Much respeck," Jackson said. Birdman initially thanked Jackson in his post, but later updated the text with a link to Music Business Worldwide's report.
Terms of Apple Music's latest deal are unknown, though the streaming service is expected to gain exclusive access to fresh content from the artists in Cash Money's stable. Apple is no stranger to striking exclusive deals with artists, including Cash Money's Drake, but a partnership with an entire record label is rare in the streaming industry.
Streaming music services often compete on content, as many offer largely similar media libraries. The nature of the business has placed a premium on access so-called "windowed exclusives," or content that remains exclusive to one service for periods ranging from weeks to months.
A latecomer to the streaming game, Apple has aggressively sought out first rights to new releases from chart-topping artists. The effort led by Jackson has been fruitful, as Apple inked deals with Chance the Rapper, Drake, Eminem, Future, Pharrell, the 1975 and more. Most recently, Apple Music landed Britney Spears' new effort "Glory," set to debut later this month.
Update: According to sources close to the deal, Apple has agreed to fund a documentary with Cash Money Records, not secure exclusive content from the label's lineup of artists, reports Bloomberg.
Along with windowed exclusives, Apple has attracted big-name acts by fashioning Apple Music as a "clubhouse" for artists. Collaborative music videos and films are one facet of the strategy, though Bloomberg suggests the Cash Money deal has more to do with original content for Apple TV than music streaming. Apple is currently developing a show focusing on the app business called "Planet of the Apps." Actress Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk are attached to the project.
Apple Music content chief Larry Jackson (left) poses with Cash Money Records co-founder Birdman.
Cash Money co-founder Bryan Williams, better known by his nom de guerre "Birdman," and Apple Music content chief Larry Jackson confirmed the the tie-up by posing together in a photo posed to their respective Instagram accounts on Sunday, reports Music Business Worldwide.
"Welcome to the fam @birdman5star. Tough negotiator. Much respeck," Jackson said. Birdman initially thanked Jackson in his post, but later updated the text with a link to Music Business Worldwide's report.
Terms of Apple Music's latest deal are unknown, though the streaming service is expected to gain exclusive access to fresh content from the artists in Cash Money's stable. Apple is no stranger to striking exclusive deals with artists, including Cash Money's Drake, but a partnership with an entire record label is rare in the streaming industry.
Streaming music services often compete on content, as many offer largely similar media libraries. The nature of the business has placed a premium on access so-called "windowed exclusives," or content that remains exclusive to one service for periods ranging from weeks to months.
A latecomer to the streaming game, Apple has aggressively sought out first rights to new releases from chart-topping artists. The effort led by Jackson has been fruitful, as Apple inked deals with Chance the Rapper, Drake, Eminem, Future, Pharrell, the 1975 and more. Most recently, Apple Music landed Britney Spears' new effort "Glory," set to debut later this month.
Update: According to sources close to the deal, Apple has agreed to fund a documentary with Cash Money Records, not secure exclusive content from the label's lineup of artists, reports Bloomberg.
Along with windowed exclusives, Apple has attracted big-name acts by fashioning Apple Music as a "clubhouse" for artists. Collaborative music videos and films are one facet of the strategy, though Bloomberg suggests the Cash Money deal has more to do with original content for Apple TV than music streaming. Apple is currently developing a show focusing on the app business called "Planet of the Apps." Actress Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk are attached to the project.
Comments
I'm waiting for Apple to sign artists themselves.
This rap and hip-hop isn't real music.
I'm sorry for the unenlighten, but rap and hip-hop is very demeaning. One must respect women of all races but rap and hip-hop doesn't. I agree with slprescott.
For the ones who love to flame me, have you really listen to the Broadway play theme of Mahogany? Listen to the words. Diana Ross is far above the rap and hip-hop players of today.
There are obviously many, many talented black musicians: John Legend, Jimi Hendrix, Nina Simone, Thelonious Monk, John Coltrane, Michael Jackson, and even Public Enemy (whose "Fear of a Black Planet" I own). In contrast, over the past six months I've purposely used Apple Music to listen to rap singers whose music I don't own: Kanye, Drake, Usher, Ke$ha, etc. The difference is not race... it's talent. Many of the songs from the current rap stars are simply self-referential chants about their sexual size, ability, and how much money the record company owes them. That's not talent, it's verbal masturbation.
It's the "Emperor has no clothes" syndrome. People are afraid to criticize some music because of fear that the criticism will be viewed as motivated by race. But it's not. Race is not the issue. If certain categories or performers have no talent, we should have the courage to call them out.
I'll close with another nod to you, though. You probably see things differently than me, and I respect your opinion. Thanks.
(... and BTW I really dislike Coldplay; boring and repetitive, by my tastes!)
Blocked.
Might I offer, if you don't consider Rap & Hip Hop real music, thats an opinion, not a statement of fact. There are many Pop, Rock, Folk, New Age, Experimental artists that the same could be said of. The Prodigy wrote and performed to great acclaim "Smack My Bitch Up" and were considered genius. Would you argue they aren't music when they sold millions? Someone liked. So please, don't conflate your preferences and tastes into a critique of the state of music. When Chuck Berry and Howling Wolf amplified guitars and wailed away on them, it wasn't considered music. When Elvis did what they did, it was the birth of Rock n' Roll. So please, be careful. Your privilege may be showing.
You made good points. Thanks for putting your perspective out there for me to see.