UK carrier EE, Germany's Deutsche Telekom expected to offer six months of free Apple Music

AppleInsiderAppleInsider
Posted:
in iPod + iTunes + AppleTV
Starting next month, U.K. carrier EE and Germany's Deutsche Telekom are both expected to launch promotions in which customers will get six free months of Apple Music, a report said on Friday.




EE confirmed plans to offer the promotion starting Sept. 1, though only for new or renewed post-paid contracts, according to Bloomberg. The carrier's CEO, Marc Allera, didn't say what his company is paying Apple in exchange.

Deutsche Telekom should announce a similar promotion for its original T-Mobile division in September, Bloomberg quoted German media as saying.

Apple Music normally includes a three-month free trial, so new subscribers to the service may in effect only be getting an extra three months. It's not clear what if anything the carriers will be offering to people who are already past the trial period.

Last year, Australia's Telstra gave away one-year Apple Music subscriptions to people signing up for a 12- or 24-month Go Mobile plan with an iPhone 6 or 6 Plus.

Comments

  • Reply 1 of 8
    [Deleted User][Deleted User] Posts: 0
    I wonder if you could stack this offer with the 3 month trial... 9 months free or if its new subscribers only (on both applemusic and ee)
  • Reply 2 of 8
    slprescottslprescott Posts: 765member
    During the 2nd 3 months -- when the carrier is paying for Apple Music on behalf of the end user -- does Apple get to count these as "paying customers"?

    The customer isn't paying... but Apple (presumably) is getting revenue (from the carrier).
  • Reply 3 of 8
    ericthehalfbeeericthehalfbee Posts: 4,486member
    Come on, no link to the Kevin Bacon/Britney Spears ad?
  • Reply 4 of 8
    gatorguygatorguy Posts: 24,213member
    adm1 said:
    I wonder if you could stack this offer with the 3 month trial... 9 months free or if its new subscribers only (on both applemusic and ee)
    "...only for new or renewed post-paid contracts, according to Bloomberg"
  • Reply 5 of 8
    croprcropr Posts: 1,124member
    Wondering what the deal might be Apple and DT / EE.  I cannot assume that DT / EE is paying 3 months of Apple Music subscrption without any compensation from Apple
  • Reply 6 of 8
    slprescottslprescott Posts: 765member
    lkrupp said:
    slprescott said:
    During the 2nd 3 months -- when the carrier is paying for Apple Music on behalf of the end user -- does Apple get to count these as "paying customers"?

    The customer isn't paying... but Apple (presumably) is getting revenue (from the carrier).
    Why is that important to you? So you can troll the forums saying Apple Music is a sham and doesn’t really have any paying customers?
    No.

    My comments are always 100% positive about Apple, and I resent your unfounded personal attack. Stop that. My question was purely a question, no hidden agenda.
    ai46
  • Reply 7 of 8
    rotateleftbyterotateleftbyte Posts: 1,630member
    I see this as nothing more than a sop for their recent price increases.
    http://www.theregister.co.uk/2016/08/26/ee_hikes_up_call_charges_for_customers/

    And to pay Kevin Bacon an awful lot of money to extol the virtue of EE.


  • Reply 8 of 8
    entropysentropys Posts: 4,168member

    Last year, Australia's Telstra gave away one-year Apple Music subscriptions to people signing up for a 12- or 24-month Go Mobile plan with an iPhone 6 or 6 Plus.
    Not only is the free sign up still available on Telstra, but from August 23 Apple Music is unmetered, even on existing contracts and prepaid plans.
    edited August 2016
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