Sports Illustrated shares NFL gameday photos promoting dual-lens iPhone 7 Plus
Having been given an early promotional unit by Apple, Sports Illustrated on Sunday published a series of photos shot with the iPhone 7 Plus, which includes a second lens for 2x optical zoom.
The photos were snapped by professional SI photographer David Klutho at yesterday's Titans-Vikings NFL matchup, and highlighted on Twitter by Apple CEO Tim Cook. While a few of them are in-game action shots, many concentrate on pre-game moments, such as Billy Ray Cyrus singing the U.S. national anthem.
Apple made the Plus' camera technology a highlight of its iPhone 7 announcement last week, pointing out the new images possible with optical and digital zoom technology. Combined the Plus can achieve 10x zoom, although digital zoom simply blows up and enhances sensor data.
Preorders for the iPhone 7 and 7 Plus are already underway, in advance of the first units shipping on Friday. People ordering online now will find many shipments delayed by weeks, and some models -- namely jet black versions of the iPhone 7 Plus -- won't arrive until November.
The photos were snapped by professional SI photographer David Klutho at yesterday's Titans-Vikings NFL matchup, and highlighted on Twitter by Apple CEO Tim Cook. While a few of them are in-game action shots, many concentrate on pre-game moments, such as Billy Ray Cyrus singing the U.S. national anthem.
Apple made the Plus' camera technology a highlight of its iPhone 7 announcement last week, pointing out the new images possible with optical and digital zoom technology. Combined the Plus can achieve 10x zoom, although digital zoom simply blows up and enhances sensor data.
Preorders for the iPhone 7 and 7 Plus are already underway, in advance of the first units shipping on Friday. People ordering online now will find many shipments delayed by weeks, and some models -- namely jet black versions of the iPhone 7 Plus -- won't arrive until November.
Comments
http://www.espn.com/espn/feature/story/_/id/17496880/first-ever-iphone-7-photos-2016-us-open
My current SE and 5s both only have 16 g storage and I'm fine with that because they were never my main camera and uploaded everything to the cloud. But I expect to use my 7 more for photography, video and basic editing as my main photo rig from now on.
But dang, I guess I'll have to get myself a MBPro now, to do those pictures justice - my old MBAir just doesn't.
Vastly improved highlight and shadow detail.
Vastly improved edge accutance with better sharpening.
Better gamut.
Much wider dynamic range.
Greatly improved signal to noise ratio.
And bigger file sizes of course...
Its a whole world of difference really.
I'm expecting great things with raw based on these samples.
I prefer the smaller 7 size wise but these could convert me.
Titan Blue is supposed to be RGB 100, 143, 204
iPhone 7 + shot RGB 24, 170, 243
Vikings purple is supposed to be RGB 59, 1, 96
iPhone 7 + shot RGB 89, 7, 17
(that shot was probably using the telephoto lens)
There are several conditions that could cause this, but when shooting outdoors in direct sunlight there is not much you can do. It is all up to the camera. Of course you can probably correct most of it post production in a photo editing app.
The ESPN shots were a little more accurate.
Tennis ball is supposed to be RGB 198, 237, 44
iPhone 7 + shot RGB 209, 235, 40
(the shot I measured was a close up so shot with the wide angle lens.)
Could this have anything to do with the P3 ColorSpace used in the iPhone? I assume some tone mapping is being done in the editor unless it was output RAW.
james
Even if it was output as RAW, in order to be fair and transparent about discussing the quality of the camera, you should export it "as shot". So whatever is the cause of the poor color rendering in direct sunlight, it is just coming from the camera.
I am starting to wonder if it is some extra software processing being used in the telephoto zoom, perhaps beyond 2X, that is causing some unwanted color and contrast because the close ups with the wide angle lens look fantastic and the color is accurate.
Only taking a DSLR shot from a very expensive camera side by side could tell you if truly the colors are off.
Shooting in bright sunlight is truly a pain in the neck and there are reasons that even under that kind of light, photographers often use diffusers.
I often find the colors over saturated and off even with the most expensive cameras under that kind of baking sun.