Apple activates Search Ads ahead of Oct. 5 launch, gives developers $100 credit for first campaign
As promised, Apple on Wednesday activated backend machinery for Search Ads, a new feature in iOS 10 that allows developers to purchase promotional ads which show up in iOS App Store searches.
Announced via email, developers can now buy ad space through Apple's dedicated Search Ads website. To incentivize adoption, the company is making the service "free-to-try" for a limited time by offering a $100 credit to put toward new campaigns.
Search Ads was officially announced earlier this month in the lead-up to Apple's Worldwide Developers Conference. Allowing paid promotions on a digital storefront is a first for Apple, which has for years restricted promoted content to selections curated by its own App Store team.
As its name implies, Search Ads surfaces apps by returning relevant results to App Store search queries. Apple says the system is designed to be safe, transparent and minimally intrusive to end users.
For example, promoted content will be clearly marked as an "Ad," and users can expect at most one suggestion per query. Further, unlike other platforms, Apple does not harvest user data, generate customer profiles, share data with advertisers or market to users under 13 years old.
Announced via email, developers can now buy ad space through Apple's dedicated Search Ads website. To incentivize adoption, the company is making the service "free-to-try" for a limited time by offering a $100 credit to put toward new campaigns.
Search Ads was officially announced earlier this month in the lead-up to Apple's Worldwide Developers Conference. Allowing paid promotions on a digital storefront is a first for Apple, which has for years restricted promoted content to selections curated by its own App Store team.
As its name implies, Search Ads surfaces apps by returning relevant results to App Store search queries. Apple says the system is designed to be safe, transparent and minimally intrusive to end users.
For example, promoted content will be clearly marked as an "Ad," and users can expect at most one suggestion per query. Further, unlike other platforms, Apple does not harvest user data, generate customer profiles, share data with advertisers or market to users under 13 years old.
Comments
And who who has ever thought that the price of Apple products was for the purpose of not seeing ads ?