Apple said to be 'aggressive' in ordering MacBook Pro units, strong sales expected through 2017
Apple is said to be bullish on sales prospects for its long-awaited MacBook Pro update, placing significant orders with suppliers through the end of the year and into 2017, according to a new supply chain report.
Citing its usual supply chain sources, DigiTimes reported this week that Apple has been "aggressive" in placing orders for new MacBook Pro models. The report characterized Apple as "optimistic" about holiday quarter sales, and that the company expects those high levels to continue into 2017.
Sources said that wasn't always the case --?initial orders for the MacBook Pro weren't as strong.
Apple was even said to have delayed orders for the MacBook Pro by a quarter due to low yield rates on some components. Specifically, hinges, battery and keyboard were also said to be problem parts.
MacBook Pro shipments for 2016 are expected to reach 15 million units, with Apple maintaining that pace next year as well, supply chain insiders predict.
Apple has already begun shipping its entry-level 13-inch MacBook Pro sans Touch Bar. It boasts two USB-C ports for charging and input, and carries an entry price of $1,499.
On the higher end, Apple is expected to soon begin shipping 13- and 15-inch varieties with the new dynamic Touch Bar, an OLED display strip that sits above the keyboard and replaces the function keys. Apple began charging customers for the new MacBook Pro with Touch Bar on Monday, suggesting shipments could begin soon. The core model is priced starting at $1,799.
Citing its usual supply chain sources, DigiTimes reported this week that Apple has been "aggressive" in placing orders for new MacBook Pro models. The report characterized Apple as "optimistic" about holiday quarter sales, and that the company expects those high levels to continue into 2017.
Sources said that wasn't always the case --?initial orders for the MacBook Pro weren't as strong.
Apple was even said to have delayed orders for the MacBook Pro by a quarter due to low yield rates on some components. Specifically, hinges, battery and keyboard were also said to be problem parts.
MacBook Pro shipments for 2016 are expected to reach 15 million units, with Apple maintaining that pace next year as well, supply chain insiders predict.
Apple has already begun shipping its entry-level 13-inch MacBook Pro sans Touch Bar. It boasts two USB-C ports for charging and input, and carries an entry price of $1,499.
On the higher end, Apple is expected to soon begin shipping 13- and 15-inch varieties with the new dynamic Touch Bar, an OLED display strip that sits above the keyboard and replaces the function keys. Apple began charging customers for the new MacBook Pro with Touch Bar on Monday, suggesting shipments could begin soon. The core model is priced starting at $1,799.
Comments
It's going to be very popular, same as it ever was, vocal minority not withstanding.
"MacRumors forum member, in the first comment after the announcement of new MacBook Pros:
This isn’t a new comment. This was posted 4 years ago, in response to the last major MacBook Pro redesign. Déjà vu. (Via.)
and the Macrumors link below:
http://www.macrumors.com/2012/10/23/hands-on-with-apples-new-13-inch-retina-macbook-pro/"
You want to provide evidence of that or are you just trolling?
Maybe you are speaking of shitty 3rd party cables that are causing failures, but guess what, Apple doesn't sell those.
"MacBook Pro shipments for 2016 are expected to reach 15 million units." There is still a quarter to go in 2016 (assuming they mean calendar year).
The rest of us professionals do other things. We read and write, we compute, we program, we research. We use specialized software, perhaps. Data comes in via the internet and Wifi. That's today's mode of connectivity, and it's been like that for a while. External mice and keyboards are wireless. Batteries need to be recharged, but the convenience of not having to mess with cables is nice. For a permanent desk, why not use a Dock, or a single universal adapter. One thing to plug in when you sit down. Who doesn't like that?
Now, the main thing I'm going to miss is an HDMI port. Pretty much any professional out there will need to give presentations. I lecture, and I speak publicly -- quite regularly so. I need a port that connects to projectors. Now I'm going to need to carry two adapters: a VGA one, and an HDMI one. I'm going to forget them, and it's going to lead to embarrassment. But I think it'll be a temporary problem if USB-C is going to establish itself.
I've ordered a high-end MBP 13 for travels and work. Retaining my older 15" MBP for work at home, and a 5K iMac on my desk at work. Looking forward!
If Apple's being aggressive with orders, I'll bet we see some aggressive promotions later in the quarter. I'm not saying things won't go according to plan. On the contrary, I'm saying it's baked into the plan. Apple didn't want to leave early adopter money on the table.
Very well said. There are adapters that include VGA and HDMI now. (Do you really still use VGA? I've found that HDMI has erased the need for VGA, but I suppose it's better safe than sorry.)
Faulty logic alert. I doubt you would even need better "Pro" specs.