Des Moines? Pfft. Omaha, Nebraska should be first. We have several malls it would work in, Oak View and Westroads.. maybe Mall of the Bluffs over in Council Bluffs, it's close, but I've never been there so I can't say if it would be an Apple Store-suitable mall. Regardless, Omaha has 650,000-750,000 people (somewhere in there, I forget which is which year or what census)... and believe it or not, people come over from all over Eastern Nebraska and Western Iowa to shop in Omaha. Plenty of possible customers being round up and wrangled into disgusting Gateway Country stores. I think that's reason enough for one little Apple Store.
I speak with several employees at Apple Stores on a regular basis, and two of them have confirmed that on Apple's internal retail site that Omaha, NE is on the consideration list for a store.
<strong>There is plenty of room for more Apple Stores in the area. The Santa Clara store is 15 minutes away from the Palo Alto store at most, but both are doing just fine. The Burlingame store will be about 15 minutes away from the Palo Alto store, and that in turn would be 15 minutes away from a downtown San Francisco store.
Old Pasadena is perfect. It's cookie-cutter Banana Republic, Cheesecake Factory, Crate & Barrel goodness. It's 5 minutes from CalTech and The Art Center. The location is perfect.</strong><hr></blockquote>
I'm sure the location is perfect (I've been there about 5 bazillion times). But so is Nashville, New Orleans, etc.
Old Pasadena wouldn't be so bad were it not for the Glendale store being, literally, just down the road (CAN'T be more than 10 minutes or so, via Colorado Blvd. or the 210 freeway).
Hey, if it works and does business, fine. More power to 'em. I trust they're researching all this and being smart about it.
I'd just hate to see this whole "retail store" venture go south and many deserving places went without, while some areas had 3, 4 or 5 all within minutes from one another.
I think that on the matter of Apple Stores, we just have to trust Apple to do the right thing. They are spending a LOT of money on demographics research, and we need to trust that the data they come up with and use is dependable. The stores they build are VERY EXPENSIVE to build and more so to staff and maintain. We may think that some of their choices are crazy, but Apple wouldn't be doing these things (eg. Pasadena) if they though it would be detrimental and canabilize the other stores. If they think it's good, they we just have to believe them.
As a side note, I'd like to add that I was at the Woodfield (IL) store this afternoon, and they were selling a TON of computers. I was there an hour and had to see 4 iBooks and a powermac go out the door.
<strong>{...} if they though it would be detrimental and canabilize the other stores. If they think it's good, they we just have to believe them.
</strong><hr></blockquote>
You can't "cannibalize" (steal sales away from) your own store (you can from your own products, but that's different). Apple is devloping what I call a foot path presence, which was started a long time ago by McDonald's and Pizza Hut chains. (Hungry? There's a McDonald's right around the corner. Walk right in.) Drexler, the former GAP CEO now on Apple's board, has used this effectively with Gap/Baby Gap/Banana Republic/Old Navy, so they're trying it with Apple. The idea is that foot traffic has access to Apple's presence, not its products. It's all about seed planting (prospect farming). When people are out and about, looking for things to consume, they have a tendancy to window shop, peek around, etc. If Apple didn't build stores where people migrate specifically then they would lose marketing opportunities. (Generally this is for younger-generation shoppers who have a tendancy to "hang out", rather than shop, in specific areas).
Oh yeah, a good example of foot path presence is this: ask a stranger off the street for directions to the nearest McDonald's or fast food place, more than likely they will be able to tell you if they're from the area.
<strong>I remember somewhat recently reading about how Apple Stores covered about (I'm guessing) 75% of the population within an hour of their stores. Not bad. I'd guess that the stores are going to open based on traffic & population patterns.</strong><hr></blockquote>
Apple opens stores where demographics match targeted consumers. Location/marketing 101.
<strong>Des Moines? Pfft. Omaha, Nebraska should be first. We have several malls it would work in, Oak View and Westroads.. maybe Mall of the Bluffs over in Council Bluffs, it's close, but I've never been there so I can't say if it would be an Apple Store-suitable mall. Regardless, Omaha has 650,000-750,000 people (somewhere in there, I forget which is which year or what census)... and believe it or not, people come over from all over Eastern Nebraska and Western Iowa to shop in Omaha. Plenty of possible customers being round up and wrangled into disgusting Gateway Country stores. I think that's reason enough for one little Apple Store.
I speak with several employees at Apple Stores on a regular basis, and two of them have confirmed that on Apple's internal retail site that Omaha, NE is on the consideration list for a store.
Here's hoping.</strong><hr></blockquote>
Des Moines also has several malls it would work in. At least Omaha is closer to me than say Chicago.
I think the drive to Des Moines to go to an Apple Store and a few other places would be worth it. Omaha...ehh, there would have to be something else to get me there, like going to the zoo (a very good one, BTW.)
Oh, and the Mall of the Bluffs sucks. You haven't been there, no reason for there to be a first time.
Apple should open a store in my town, good ol Westminster MD. I mean come on, a 45 minute drive from Baltimore, DC, and Fredrick that's what, 5 million people within and hour and a half drive . I can't understand why Apple hasn't opened a store in King of Prussia, I mean come on it's the largest mall on the east cost, and it has tons of foot traffic! A well, I have the Townson store and the Tyson's Corner store.
<strong> I can't understand why Apple hasn't opened a store in King of Prussia, I mean come on it's the largest mall on the east cost, and it has tons of foot traffic!</strong><hr></blockquote>
well guys, Apple is opening a store in washington state real soon. In belleview, I guess it is about an hour away from Tacoma, and even closer to seattle. so that is good news. Just for your info.
Man, open another one actually inside the Beltway!!!
The only one on the DC metro takes about , i think , 30 minutes from Friendship (where all the white rich DC people go) and probably a similar time from Bethesda (where all the whiter maybe more rich Maryland people go)... Friendship is a high , HIGH traffic area, Clarendon?? what? I have almost never seen that many people there because, what? it is not near anything? oh it isn't?
But seriously, give us one inside the beltway near Friendship and I will be happy going there everyday and giving my "what's up?"
Des Moines also has several malls it would work in. At least Omaha is closer to me than say Chicago.
I think the drive to Des Moines to go to an Apple Store and a few other places would be worth it. Omaha...ehh, there would have to be something else to get me there, like going to the zoo (a very good one, BTW.)
Oh, and the Mall of the Bluffs sucks. You haven't been there, no reason for there to be a first time.</strong><hr></blockquote>
Hrm, well, I guess I can cross one thing off of my list of things that I've been meaning to do but procrastinating because they aren't very important but I was just kind of wondering what it would be like to do them.
I could handle an Apple Store in west Des Moines, I could deal with driving to work in Iowa.
So, Iowa? I never noticed you were over there. Where in Iowa are you located? Not too close to the big "O," I am assuming.
I think Apple is doing a good job with their placement of stores, though I agree they have left a lot of areas out(don't forget Wyoming ). I'm not complaining. An Apple store within 30 minutes from my house, two on the way down to my grandparents, and two within 10 minutes of where they live. Plenty of choices.
Well... SoCal is pretty spread out. I agree that the Glendale and Pasadena stores will be pretty close to each other, but I'm not complaining, since Pasadena's closer to me (enough to make it way less of a hassle).
Apple has said something in the past regarding closely placed stores that the demographics for each of these stores tends to be different. That is, people who shop at the Glendale Galleria don't frequent Old Town Pasadena and vice versa. There may be some truth to this..
apple is wise to blanket it with stores. it fits apple's demographics very well.
make sure no one can ignore the store, even if they reduce each other's sales.
also, it would be logical that apple has done research on who its target population is, and one of the things they have probably zoomed in on is where, for example, has higher than average digital camera sales, or, higher than normal mp3 player sales, etc. in both of these areas apple wants to lead. and in these two segments, it is likely that southern california has higher than average demographics versus the rest of the USA.
<strong>pscates: Did you ever watch "Pasadena" on Fox, it's not on now? <a href="http://www.fox.com/schedule/2001/pasadena.htm"; target="_blank">Pasadena on Fox</a></strong><hr></blockquote>
Loved that show. Dana Delaney Rocks! Too bad it was cancelled just whan it was getting really interesting.
Believe me, it's more than 10 minutes from Old Town Pasadena to the Glendale Galleria. With the traffic and parking it can take forever.
It's only ten miles or so as the crow flies from Glendale Galleria to the Grove, but unfortunatley we can't fly, we have to take the 134 to the 101 and then cross over Laurel Canyon. The only reason I have ever been to Glendale is to go to the Apple Store.
It may seem like overkill, but it's smart of them to have these locations- there are a lot of tourists coming here, and a lot of them end up in Old Town, or the Galleria or the Grove. (I'll never understand going to a city on vacation and going to the mall, but there were 25 tour busses full of people from Oklahoma wandering around the Grove Friday afternoon when I was there)
Oh who am I kidding. I am just basking in the fact that we have four Apple stores, and one of them is right on my way home
Comments
<strong>And there is only one Apple Store in upstate New York. <img src="graemlins/oyvey.gif" border="0" alt="[No]" /> </strong><hr></blockquote>
Actually, there's two. One in Albany and one in Buffalo. The Jessi Group claims to be the Apple store for the Rochester area, but I don't see it.
Although I know it's not an Apple Store, Nathan over at CompUSA is pretty knowledgable.
I speak with several employees at Apple Stores on a regular basis, and two of them have confirmed that on Apple's internal retail site that Omaha, NE is on the consideration list for a store.
Here's hoping.
<strong>There is plenty of room for more Apple Stores in the area. The Santa Clara store is 15 minutes away from the Palo Alto store at most, but both are doing just fine. The Burlingame store will be about 15 minutes away from the Palo Alto store, and that in turn would be 15 minutes away from a downtown San Francisco store.
Old Pasadena is perfect. It's cookie-cutter Banana Republic, Cheesecake Factory, Crate & Barrel goodness. It's 5 minutes from CalTech and The Art Center. The location is perfect.</strong><hr></blockquote>
I'm sure the location is perfect (I've been there about 5 bazillion times). But so is Nashville, New Orleans, etc.
Old Pasadena wouldn't be so bad were it not for the Glendale store being, literally, just down the road (CAN'T be more than 10 minutes or so, via Colorado Blvd. or the 210 freeway).
Hey, if it works and does business, fine. More power to 'em. I trust they're researching all this and being smart about it.
I'd just hate to see this whole "retail store" venture go south and many deserving places went without, while some areas had 3, 4 or 5 all within minutes from one another.
As a side note, I'd like to add that I was at the Woodfield (IL) store this afternoon, and they were selling a TON of computers. I was there an hour and had to see 4 iBooks and a powermac go out the door.
<strong>O how I wish they would put one in New Orleans. O how I wish.</strong><hr></blockquote>
I take it you're in the big easy? Which part?
<strong>{...} if they though it would be detrimental and canabilize the other stores. If they think it's good, they we just have to believe them.
</strong><hr></blockquote>
You can't "cannibalize" (steal sales away from) your own store (you can from your own products, but that's different). Apple is devloping what I call a foot path presence, which was started a long time ago by McDonald's and Pizza Hut chains. (Hungry? There's a McDonald's right around the corner. Walk right in.) Drexler, the former GAP CEO now on Apple's board, has used this effectively with Gap/Baby Gap/Banana Republic/Old Navy, so they're trying it with Apple. The idea is that foot traffic has access to Apple's presence, not its products. It's all about seed planting (prospect farming). When people are out and about, looking for things to consume, they have a tendancy to window shop, peek around, etc. If Apple didn't build stores where people migrate specifically then they would lose marketing opportunities. (Generally this is for younger-generation shoppers who have a tendancy to "hang out", rather than shop, in specific areas).
Oh yeah, a good example of foot path presence is this: ask a stranger off the street for directions to the nearest McDonald's or fast food place, more than likely they will be able to tell you if they're from the area.
[ 12-30-2002: Message edited by: MacLuv ]</p>
<strong>I remember somewhat recently reading about how Apple Stores covered about (I'm guessing) 75% of the population within an hour of their stores. Not bad. I'd guess that the stores are going to open based on traffic & population patterns.</strong><hr></blockquote>
Apple opens stores where demographics match targeted consumers. Location/marketing 101.
[ 12-30-2002: Message edited by: MacLuv ]</p>
<strong>Des Moines? Pfft. Omaha, Nebraska should be first. We have several malls it would work in, Oak View and Westroads.. maybe Mall of the Bluffs over in Council Bluffs, it's close, but I've never been there so I can't say if it would be an Apple Store-suitable mall. Regardless, Omaha has 650,000-750,000 people (somewhere in there, I forget which is which year or what census)... and believe it or not, people come over from all over Eastern Nebraska and Western Iowa to shop in Omaha. Plenty of possible customers being round up and wrangled into disgusting Gateway Country stores. I think that's reason enough for one little Apple Store.
I speak with several employees at Apple Stores on a regular basis, and two of them have confirmed that on Apple's internal retail site that Omaha, NE is on the consideration list for a store.
Here's hoping.</strong><hr></blockquote>
Des Moines also has several malls it would work in. At least Omaha is closer to me than say Chicago.
I think the drive to Des Moines to go to an Apple Store and a few other places would be worth it. Omaha...ehh, there would have to be something else to get me there, like going to the zoo (a very good one, BTW.)
Oh, and the Mall of the Bluffs sucks. You haven't been there, no reason for there to be a first time.
<strong> I can't understand why Apple hasn't opened a store in King of Prussia, I mean come on it's the largest mall on the east cost, and it has tons of foot traffic!</strong><hr></blockquote>
Umm, they did.
<a href="http://www.apple.com/retail/kingofprussia/"; target="_blank">King of Prussia Store</a>
The only one on the DC metro takes about , i think , 30 minutes from Friendship (where all the white rich DC people go) and probably a similar time from Bethesda (where all the whiter maybe more rich Maryland people go)... Friendship is a high , HIGH traffic area, Clarendon?? what? I have almost never seen that many people there because, what? it is not near anything? oh it isn't?
But seriously, give us one inside the beltway near Friendship and I will be happy going there everyday and giving my "what's up?"
<img src="graemlins/smokin.gif" border="0" alt="[Chilling]" /> <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
<strong>
Des Moines also has several malls it would work in. At least Omaha is closer to me than say Chicago.
I think the drive to Des Moines to go to an Apple Store and a few other places would be worth it. Omaha...ehh, there would have to be something else to get me there, like going to the zoo (a very good one, BTW.)
Oh, and the Mall of the Bluffs sucks. You haven't been there, no reason for there to be a first time.</strong><hr></blockquote>
Hrm, well, I guess I can cross one thing off of my list of things that I've been meaning to do but procrastinating because they aren't very important but I was just kind of wondering what it would be like to do them.
I could handle an Apple Store in west Des Moines, I could deal with driving to work in Iowa.
So, Iowa? I never noticed you were over there. Where in Iowa are you located? Not too close to the big "O," I am assuming.
They do still have a lot to go though.
Apple has said something in the past regarding closely placed stores that the demographics for each of these stores tends to be different. That is, people who shop at the Glendale Galleria don't frequent Old Town Pasadena and vice versa. There may be some truth to this..
apple is wise to blanket it with stores. it fits apple's demographics very well.
make sure no one can ignore the store, even if they reduce each other's sales.
also, it would be logical that apple has done research on who its target population is, and one of the things they have probably zoomed in on is where, for example, has higher than average digital camera sales, or, higher than normal mp3 player sales, etc. in both of these areas apple wants to lead. and in these two segments, it is likely that southern california has higher than average demographics versus the rest of the USA.
[ 01-01-2003: Message edited by: niji ]</p>
<strong>pscates: Did you ever watch "Pasadena" on Fox, it's not on now? <a href="http://www.fox.com/schedule/2001/pasadena.htm"; target="_blank">Pasadena on Fox</a></strong><hr></blockquote>
Loved that show. Dana Delaney Rocks! Too bad it was cancelled just whan it was getting really interesting.
Believe me, it's more than 10 minutes from Old Town Pasadena to the Glendale Galleria. With the traffic and parking it can take forever.
It's only ten miles or so as the crow flies from Glendale Galleria to the Grove, but unfortunatley we can't fly, we have to take the 134 to the 101 and then cross over Laurel Canyon. The only reason I have ever been to Glendale is to go to the Apple Store.
It may seem like overkill, but it's smart of them to have these locations- there are a lot of tourists coming here, and a lot of them end up in Old Town, or the Galleria or the Grove. (I'll never understand going to a city on vacation and going to the mall, but there were 25 tour busses full of people from Oklahoma wandering around the Grove Friday afternoon when I was there)
Oh who am I kidding. I am just basking in the fact that we have four Apple stores, and one of them is right on my way home
<img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
[ 01-02-2003: Message edited by: tmp ]</p>