Apple switches App Store pricing to local currencies in 9 countries
In nine markets, Apple will soon move to using local currencies on the App Store, according to an official notice to developers.
The transition should start in the next few weeks, Apple said. Affected countries include Egypt, Kazakhstan, Malaysia, Nigeria, Pakistan, the Philippines, Qatar, Tanzania, and Vietnam.
Previously those countries' storefronts showed pricing in U.S. dollars. That could, of course, be potentially confusing for anyone wanting an app or in-app purchase, given exchange rates.
The changeover is expected to be fairly seamless, as Apple noted that any auto-renewing subscriptions will continue automatically.
Apple typically uses local currencies in major markets such as France and the U.K.
The transition should start in the next few weeks, Apple said. Affected countries include Egypt, Kazakhstan, Malaysia, Nigeria, Pakistan, the Philippines, Qatar, Tanzania, and Vietnam.
Previously those countries' storefronts showed pricing in U.S. dollars. That could, of course, be potentially confusing for anyone wanting an app or in-app purchase, given exchange rates.
The changeover is expected to be fairly seamless, as Apple noted that any auto-renewing subscriptions will continue automatically.
Apple typically uses local currencies in major markets such as France and the U.K.
Comments
Excellent points. And just 2 posts to your name. Welcome!
However the risk/fluctuation will primarily hit the software developers (their 70% compared to Apple's 30%). I have some minor apps in the AppStore and those countries probably represent a fraction of 1% of sales, so oh well.
It's still in its infancy, and has a ways to go to become mature.
It would be far less stupid if Apple, Steam, etc priced their goods in USD with a "show local currency" option so that we see that we're not being ripped off. When it comes time to pay, either use the USD price if your card has a good exchange rate, or use the local currency and save any charges made to your card at the cost of Apple or Valve likely pocketing the markup on the exchange.
re: Bitcoin, fat chance. Nobody should be using Bitcoin for anything that isn't a digital download or a person-to-person transaction to be completed in minutes. When banks and companies get in on bitcoin, it becomes another version of high-speed-trading to screw people holding bitcoin in any amount.
In the Play Store of Google, Google does not enforce the app developer to set the USD price as the reference and the app developer does not have that problem