Apple's latest iPad Pro ads focus on notetaking, decluttering desks
Apple on Friday released yet another two videos in its ongoing ad campaign for the iPad Pro, using Twitter posts as a springboard to sell different features of the tablet.
The first of the ads, "Take better notes," claims that the iPad Pro and the Apple Pencil have "revolutionized the way we take notes," mainly using the example of someone annotating images in an anatomy class. Apple also points out that some apps can record lecture audio as a backup.
The second spot, "Need less stuff," claims that an iPad can replace a "scanner, pad of paper, and laptop" for people worried about having too many things on their desk.
As with earlier ads, both of the videos are only 15 seconds long, and meant for social media rather than TV. Apple is reportedly shifting some marketing focus away from TV in favor of digital media.
The company is thought be less than a month away from announcing new iPad models, making the timing of the current campaign odd. Three new iPads may be revealed, including a 10.5-inch tablet, an updated 12.9-inch model, and a "budget" 9.7-inch option.
The first of the ads, "Take better notes," claims that the iPad Pro and the Apple Pencil have "revolutionized the way we take notes," mainly using the example of someone annotating images in an anatomy class. Apple also points out that some apps can record lecture audio as a backup.
The second spot, "Need less stuff," claims that an iPad can replace a "scanner, pad of paper, and laptop" for people worried about having too many things on their desk.
As with earlier ads, both of the videos are only 15 seconds long, and meant for social media rather than TV. Apple is reportedly shifting some marketing focus away from TV in favor of digital media.
The company is thought be less than a month away from announcing new iPad models, making the timing of the current campaign odd. Three new iPads may be revealed, including a 10.5-inch tablet, an updated 12.9-inch model, and a "budget" 9.7-inch option.
Comments
I just don't need anything more that what the iPad Pro is able to do. 100% satisfied with the product and looking forward to the refresh hopefully this month.
I own the IPad Pro 9.7 and pencil and while I think there is a niche for it, it's not a "killer app" that's going to suddenly drive IPad sales. The problem is, at the price point they're trying to sell it at, an Apple laptop would be more effective for 99% of the potential buyers.
Personally, I can type 2x (+) over my writing (pen) speed. So, while an IPad pencil might be great for artists and people taking notes in a college lecture hall, everywhere else it's terribly inefficient.
Apple needs to give up on their post-pc vision for everything and give people what they want, a $800 laptop bult with Apple quality perhaps running an Ax chip with built in 4G/5G wireless running either an expanded OS X (with a proper file system, etc) or a hardened MacOS with all apps coming from the App Store (for security) and sand boxing anything needing custom programming (I.e. for a C++ class college classes).
Nothing can beat the flexibility of a PC...
I'll continue to be an IPad buyer, and the IPhone is a great product, but the two products aren't the answer for everything. I'm not going to spend $1500 to get a decent laptop, when a serviceable $500 Windows PC will get the job done. If Apple made an $800 laptop I'd never touch Windows again.
Rather than build a cheap laptop, they should simply install a touchpad in the IPad Pro's keyboard -- and then you have the best of both worlds.
But I certainly agree with your point that it is hard to justify $1,500 for a laptop when a $500 Windows laptop meets your needs. I suppose if you're a professional with a particular need for that $1,500 laptop it would be different. But, most people don't buy a Porsche just to go to the grocery store. A few do. But not many.
But, a $1,000 IPad that can function well in laptop mode when attached to its keyboard/trackpad would satisfy both the functional and the pricing requirement for most people.
They show how the product will make your life better rather than trying to show off some glitzy new feature.
I think Apple learned from its Watch fiasco -- when they tried to market it as glitzy fashion accessory it didn't do very well. But, when they shifted its focus to health and fitness it took off. Yes, the media only saw the GPS feature -- but the key was that people could see how it could help them achieve their goals and sales took off.
You get what you pay for.
And I've used it, it is in NO WAY, a perfect device at all !! Man.
The right tool for the right job. Perspective is important. Many people do a LOT of typing on an iPad with and without an accessory keyboard. They also see the light weight and compact size a plus when an external keyboard won't be needed. So they can type on an iPad when needed and use its other features to their advantage.
Any yet that sentiment is totally irrelevant to people who don't need all that flexibility. I personally know several people who own iPads and iPhones who don't need the flexibility of a personal computer. Nearly everyone I know who has a computer has an iPad and a iPhone. There are a couple of Window folk but they too have some kind of tablet and phone. Not a lot of data points, but I think there are far more than you give credit for. But they all have a tablet and a phone. Because a PC isn't the answer to everything.
The 'millennials' and post generations will use laptops and possibly desktops less and less. Even if those computers were the answer to everything, not everyone needs or wants all those answers. The right tool for the right job(s).
I'll be getting a iPad Pro and Pencil this year— the 9.7" or 7.9" (if there is one) or the 9.7" if there's no Mini Pro. A PC is lousy at knocking out a quick sketch of a construction or circuit project, or jotting down and taking some notes, and making annotations, especially if there's no desk around.
A 99¢ papar pad will work and is cheaper than a PC or iPad. But then there's the crumpled up balls of paper in the waste basket. And holding up that paper pad to a webcam isn't an efficient way of sharing. The paper pad is lousy at taking dictation. Or a picture. Or audio recording.
An iPad may have limited utility for you. It may because it absolutely won't do anything that you don't already use it for, or you may not fully understand the range of flexibility of what you have. In either event, projecting your observations as universal truths just isn't accurate for anybody but you, or those who think just like you. That's far from universal.
You're right that Windows notebooks are not on par with Mac notebooks. But then, neither is a Chevy on par with a Mercedes. But, they'll get you to the grocery store.