Chance the Rapper declares Apple paid $500K for exclusive 'Coloring Book' debut on Apple M...
After some criticism about the artist's integrity and independence, Chance the Rapper made a series of tweets and revealed some of the only solid information about what Apple pays for exclusive releases on Apple Music.
Following queries from fans, some hostile, Chance the Rapper claims that Apple paid "half a mil" plus a commercial, to release "Coloring Book" exclusively on Apple Music for two weeks.
Chance also believes that the "streaming wars" can benefit artists, as long as they "remain in control" of the music.
In May 2016, Chance the Rapper's album has was the first streaming exclusive to debut in top 10 of the Billboard 200 albums chart. The record premiered in eighth placewith the equivalent of 38,000 album units.
Most of the album units came from Apple Music, with each streaming album unit equaling 1,500 streams. The record picked up 57.3 million track streams in total.
The last information about the value of Apple Music deals with artists came in 2015, when Drake was said to have been paid $19 million for appearances on a Beats 1 radio show. The terms of Drake's deal were never confirmed by Apple or the artist himself.
Following queries from fans, some hostile, Chance the Rapper claims that Apple paid "half a mil" plus a commercial, to release "Coloring Book" exclusively on Apple Music for two weeks.
"I just wanna remain transparent, folks out there without a deal need to know they're doing everything right just keep at it," Chance wrote in a series of Tweets after the reveal. "I feel like if I didnt clear it up people would keep trying to discredit all the work we did to make Coloring Book what it became."I wanna clear things up. @apple gave me half a mil and a commercial to post Coloring Book exclusively on applemusic for 2 weeks https://t.co/dMWwptrHHH
-- Lil Chano From 79th (@chancetherapper)
Chance also believes that the "streaming wars" can benefit artists, as long as they "remain in control" of the music.
In May 2016, Chance the Rapper's album has was the first streaming exclusive to debut in top 10 of the Billboard 200 albums chart. The record premiered in eighth placewith the equivalent of 38,000 album units.
Most of the album units came from Apple Music, with each streaming album unit equaling 1,500 streams. The record picked up 57.3 million track streams in total.
The last information about the value of Apple Music deals with artists came in 2015, when Drake was said to have been paid $19 million for appearances on a Beats 1 radio show. The terms of Drake's deal were never confirmed by Apple or the artist himself.
Comments
I'm pissed.
Personally, I like the beat of No Problem but I'm not a fan of his lack enunciation when he raps, but me being lukewarm on the song doesn't mean he's not a popular artist. Drake is certainly popular but I can't stand Hotline Bling, and don't understand how it can win with it's up against any of the others. Note that Chance the Rapper was a part of all but 2 songs out of 8(?) in that category.
i think it qualifies as a no-brainer in marketing.
I don't mean to sound mad but there's so many other artists Apple could have signed the deal with, even other B listers.
2) I thought one of the amazing things about Chance is that he's unsigned? Are you saying he's secretly signed by Apple as a label which is why he was able to get those Grammy nominations in the first place? How would that even be possible?
3) If we're never going to hear from him again, and Apple controls his fate, then why did Apple pay him $500,000 for a 2 week exclusivity with Apple Music?
For example, Taylor Swift's last album was 2014.
Musically, I personally think it's a somewhat sloppy and a little messy production. The rapper seems ok, but no Skepta or JME miracle energy. He sounds unusually cozy though which I think is part of the whole uniqueness of this album. This friendly attitude makes this album special. It's chill and cozy, and doesn't scream for attention. That's pretty cool in this genre. Also it's produced with a warm, almost analog acoustic feel. No I get it now. I take the sloppy remarks back. It feels pretty real actually. Most rap music today is overly electronically produced, leaving little trace of a human touch. But this seems to have a lot of human touch in it. A lot of nice live recorded elements in a lot of the songs giving it this "real" feel.
... Not too shabby after all..