Now -this- is a Switch ad

in General Discussion edited January 2014
From The War Against Silence blog (courtesy of <a href=""; target="_blank">MacSurfer</a>).

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A software developer switches more or less on a lark, and discovers that the it's not the sum of the parts that make a Mac, it's the whole. Or, perhaps, the gestalt:

[quote]But here is the thing you will learn from really using an OS X Macintosh, and must somehow accept on faith if that's what it takes to get you to Switch: Apple makes design decisions based on a sincere desire to make your life better. Maybe they always did, but they've gotten better at it. OS X is not just less-bad than Windows, it's Good. Yes, Apple also have sleazy marketing weasels, and the salesdrone at the Apple Store in your mall may be the same woeful grade of maladjusted cretin as the one at Best Buy that tries to sell you $49 monster cables for a $59 VCR, but somewhere in California, in the back corner of some office building where they're deciding what should appear on the screen when you click the next button, somebody is asking themselves not only what could appear on the screen that corresponds vaguely with what you nervously hoped you hit the right button to make appear, but what could jump a couple steps forward and startle and delight you. Executives in the PC business use the word "sexy", in such a way that I'm always surprised to discover that their children aren't adopted, and the Mac interface is not "sexy" or sexy, and it would be grotesque to want it to be. It is, in fact, playful, often well over the line into frivolity. It is not businesslike, in precisely the way that nothing should be "businesslike".<hr></blockquote>

It's a good read.


  • Reply 1 of 9
    ijerryijerry Posts: 615member
    Thank you. That was awesome.
  • Reply 2 of 9
    stunnedstunned Posts: 1,096member
    Make me feel good. Thanks!
  • Reply 3 of 9
    cool. it's interesting to read the process of 'switching' in such detail.
  • Reply 4 of 9
    alcimedesalcimedes Posts: 5,486member
    nice writing.

    good story.

  • Reply 5 of 9
    defiantdefiant Posts: 4,876member
    A really good read. I enjoyed it very much.

    Very detailed and precise. I think he's outlined some of the 'special' things on the mac very clearly.
  • Reply 6 of 9
    "maladjusted cretin as the one at Best Buy that tries to sell you $49 monster cables for a $59 VCR"

    Yeah, he isn't
  • Reply 7 of 9
    I'm printing it out and will read when I go to bed. If it made you guys fell good I hope for the best.

    [ 02-06-2003: Message edited by: Reality ]</p>
  • Reply 8 of 9
    "To use the Mac is to be confronted, over and over, with the idea that the most mundane task can be done artfully and compassionately, beautifully and invitingly."
  • Reply 9 of 9
    Great story, now let's have a Windows user tell us that all these issues can be fixed by arcane adjustments to Windows registry and we can all feel outdone by Microsuck.
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