Nike debuts four new Apple Watch bands to coincide with shoe launch
Nike on Monday introduced four new Nike Sport Band colors for the Apple Watch, designed to match the company's Air VaporMax Flyknit "Day to Night" running shoe collection.
All four of the new bands will be available through Nike's online and retail stores on June 1, and through Apple and its resellers in "early June," the company said. As with other Sport Bands, they'll be priced at $49 each.
While marketed for the Apple Watch Nike+, the bands should work with any Watch model.
Nike has become more aggressive about selling to Apple customers since helping to launch the Nike+ Watch in late 2016. Yet another co-branded Watch, the NikeLab, arrived on April 27, and earlier in May the company began selling iPhone 7 cases based on its Rosche and Air Force 1 sneakers.
The change is presumably linked to Apple CEO Tim Cook, who first joined Nike's board in 2005 while he was still COO. Last June, however, he became the apparel giant's lead independent director, likely making it easy to arrange partnerships that benefit his own company.
All four of the new bands will be available through Nike's online and retail stores on June 1, and through Apple and its resellers in "early June," the company said. As with other Sport Bands, they'll be priced at $49 each.
While marketed for the Apple Watch Nike+, the bands should work with any Watch model.
Nike has become more aggressive about selling to Apple customers since helping to launch the Nike+ Watch in late 2016. Yet another co-branded Watch, the NikeLab, arrived on April 27, and earlier in May the company began selling iPhone 7 cases based on its Rosche and Air Force 1 sneakers.
The change is presumably linked to Apple CEO Tim Cook, who first joined Nike's board in 2005 while he was still COO. Last June, however, he became the apparel giant's lead independent director, likely making it easy to arrange partnerships that benefit his own company.
Comments
Ok fine. For those people who find it critical that they color coordinate while they are exercising, this is truly a marvel. I expect that these people are hurting their image while thinking they are improving it, but whatever. Perhaps next we'll get watch bands color coordinated to power tools so we'll know which home improvement contractors care about the important things in life (and can avoid hiring them),
Running shoes are a tool. A watch is a tool. Power tools are tools.
Oh, I'm so hurt that my knowledge of fashion is lacking.
But, I'm pretty confident that this fashion experiment by Nike (creating watch bands to match a particular brand of shoe, rather than watch bands that look good in general while working out) will be a flop. Or more likely, they are only doing this as a marketing gimmick to draw attention to their pretty 'Air VaporMax Flyknit "Day to Night"' running shoe collection, and they don't care if they sell any of these watch bands.
LOL. That's what Tim Cook said about you.
Fair enough, but the point is that these aren't $60 running shoes where performance features are the primary purchase criteria. You can also find these on Amazon for $19, but something seems a little fishy about that
But either way, changing her watch band to match her shoes is something that is very appealing to her. For me, I'm fine with my black Sport Band on my first gen Apple Watch at the gym or work. When I go out I usually switch to my Space Black SS with Link Bracelet. I have a sort of lime green Sport Band that came with my watch (the only color that was available in a 42mm to receive on launch day) that I haven't worn since I bought the black band close to 2 years ago.
people will probably either by just the band because they like the colour or they'll buy the band and the shoes to match.
Side note, anytime I see anyone snidely use the word "fashionistas" I know they're creating a false narrative about whatever it is they don't like, and it's almost never grounded in reality, only ignorance and resentment.
The only expensive shoes I had were my jumping spikes and those were second hand and probably $100 at most new ($200 dollars now).
All those shoe's prices are mostly for the fashion angle, not the so called "technical" angle"; that angle is in most case, a marketing spin.
I do buy those kind of shoes at liquidation outlets (Nike, Rebeok, New Balance, whatever) for 1/5 the price they're sold new, so I don't have to worry about spending loads of money on shoes.
Runners can go on in a similar fashion about the virtues of expensive running shoes. As can climbers, hikers, etc etc..
First, I doubt some no name knockoffs are going to be as good.
Second, we're not talking about fire sales or inventory liquidation. We're talking about the retail price of things. In my experience most often you get what you pay for -- and a couple hundred dollars for shoes is not unusual or without merit.
I think the bands look great, and it's entirely expected that Nike coordinate colours across their range.