New Apple ads & redone 'Switch' site sell Android users on iPhone perks
Apple on Monday introduced an overhauled "Switch" minisite, hoping to persuade more Android users to buy an iPhone, while simultaneously releasing a related series of video ads.
Whereas the previous site was concentrated on the Move to iOS app for Android, the updated version focuses less on making the transition and more on why people should go. It uses a simple, graphics-heavy layout with quips on subjects like the iPhone's camera, technical support, speed optimizations, privacy protections and lower environmental damage.
Towards the bottom of the dedicated webpage are links to compare all available iPhone models or trade in an existing smartphone, up to a limit of $260 in credit.
There are five new 16-second video ads Apple's YouTube channel: "Music,", "Privacy," "Fast," "Jump,", and "Photos." All of these use a left-to-right motif, point to apple.com/switch, and suggest either that using an iPhone is better or that transitioning is easy.
Apple regularly touts the number of people switching from Android devices to iPhones. During its March-quarter results, it bragged that it had seen "the largest absolute number of switchers outside of Greater China that we've ever seen in the same period." The company is also typically the most profitable individual phone maker.
At the same time, Android is still the world's most popular smartphone platform by sheer quantity. The leader in the field is Samsung, though Chinese brands Huawei, Oppo, and Xiaomi have been rising fast.
Whereas the previous site was concentrated on the Move to iOS app for Android, the updated version focuses less on making the transition and more on why people should go. It uses a simple, graphics-heavy layout with quips on subjects like the iPhone's camera, technical support, speed optimizations, privacy protections and lower environmental damage.
Towards the bottom of the dedicated webpage are links to compare all available iPhone models or trade in an existing smartphone, up to a limit of $260 in credit.
There are five new 16-second video ads Apple's YouTube channel: "Music,", "Privacy," "Fast," "Jump,", and "Photos." All of these use a left-to-right motif, point to apple.com/switch, and suggest either that using an iPhone is better or that transitioning is easy.
Apple regularly touts the number of people switching from Android devices to iPhones. During its March-quarter results, it bragged that it had seen "the largest absolute number of switchers outside of Greater China that we've ever seen in the same period." The company is also typically the most profitable individual phone maker.
At the same time, Android is still the world's most popular smartphone platform by sheer quantity. The leader in the field is Samsung, though Chinese brands Huawei, Oppo, and Xiaomi have been rising fast.
Comments
Everyone wants iPhone. Not everyone can have one.
A lot of people don't know/care. My boss thinks his Samdung has the ultimate camera, and that he "just lucked into it."
Apple pay and other variants is just another door into people's lives to see what they are buying and where from.
On main topic, I like these ads especially the Privacy and Fast. I don't think they are made to be dead serious, but enough sense of humour to make them kinda interestingly comedic.
Android will never be as secure as iOS. This is a fact that will never change despite you claiming otherwise.
And while it's true privacy and security aren't the same, they are very closely linked. You can't have security without privacy.
Another nice thing is that they keep you from having to share your CC number when you pay for something, so if the merchant gets hacked at some point, all the hacker could get is a one-off transaction code that is useless.
https://support.apple.com/en-us/HT203027
There's no way in hell you need sources for everyone wanting iPhone.
Logic. World Economy. Real Products.
Taking "everyone" literally is foolish and you know what I mean. Of course there will be illogical people, people who are rich but don't want a phone and people who like fake cheese and fools gold over real cheese and gold.
Getting past the obvious, you prowl around tech blogs and research enough to know Apple owns something like %90 of the premium market. If there were a $100 iPhone, the cheap knockoffs would be toast.
The only barrier between Apple and customers is price. Not everyone is a middle class American and you gotta be nuts to think a person with a cheap iPhoney that steals %99 of it's tech from Apple doesn't want a real iPhone.