New Apple video ad shows the effects of Portrait Lighting mode in the iPhone 8 Plus
Apple is promoting the photographic capabilities of the iPhone 8 Plus in a new advertisement released on Saturday morning, with the ad highlighting the new Portrait Lighting mode included with the iPhone by showing the effects users can produce using the feature.
Titled "Portraits of Her," the new ad on Apple's YouTube channel shows singer Shannon Wise of group The Shacks as she walks on a sidewalk. As the commercial goes on, the lighting of both Wise and the background changes, matching the different lighting effects capable within Portrait Mode, before ending with another person holding an iPhone 8 Plus to take Wise's picture.
As well as being the main subject of the song, Wise's band The Shacks recorded the track "This Strange Effect" used in the advertisement.
Introduced with the iPhone 8 Plus, Portrait Lighting is a mode that extends the Portrait mode's depth-of-field effect to include a number of lighting styles. Portrait Lighting can light the subject in five ways, including Natural Light, Studio, Light, and Contour Light largely affecting the subject, while Stage Light and Stage Light Mono illuminate just the subject at the same time as darkening the background.
Apple performed extensive research into portraiture for the feature, studying a number of well-known painters and photographers in the process. Images from the dual cameras on the back of the iPhone 8 Plus are used by the Apple-designed image signal processor to create a depth map of the scene and separate the subject from the background, before machine learning analyzes the face for features and to add appropriate lighting.
Portrait Lighting will also be usable on the iPhone X, though due to the device's TrueDepth camera for Face ID's 3D facial mapping, it will be available to use on the front of the iPhone X as well as with the rear cameras.
Titled "Portraits of Her," the new ad on Apple's YouTube channel shows singer Shannon Wise of group The Shacks as she walks on a sidewalk. As the commercial goes on, the lighting of both Wise and the background changes, matching the different lighting effects capable within Portrait Mode, before ending with another person holding an iPhone 8 Plus to take Wise's picture.
As well as being the main subject of the song, Wise's band The Shacks recorded the track "This Strange Effect" used in the advertisement.
Introduced with the iPhone 8 Plus, Portrait Lighting is a mode that extends the Portrait mode's depth-of-field effect to include a number of lighting styles. Portrait Lighting can light the subject in five ways, including Natural Light, Studio, Light, and Contour Light largely affecting the subject, while Stage Light and Stage Light Mono illuminate just the subject at the same time as darkening the background.
Apple performed extensive research into portraiture for the feature, studying a number of well-known painters and photographers in the process. Images from the dual cameras on the back of the iPhone 8 Plus are used by the Apple-designed image signal processor to create a depth map of the scene and separate the subject from the background, before machine learning analyzes the face for features and to add appropriate lighting.
Portrait Lighting will also be usable on the iPhone X, though due to the device's TrueDepth camera for Face ID's 3D facial mapping, it will be available to use on the front of the iPhone X as well as with the rear cameras.
Comments
Your ad hominem attack really hurts my feelings. Honestly, based on what you've posted thus far, it's probably the best way for you to go. It's not as if you're going to present an argument based on facts so personal attacks might be your only avenue.
By the time you reach the end of the ad it’s perfectly clear that this is for altering photos and not videos (and before I got to the end I had no idea what it was all about). I think you’d need to a bit of an idiot to think otherwise.
Not seeing the ad as misleading, as new person does. My Mileage Varied.
"Portraits of the Presidents Cup
The PGA TOUR hired Brad Mangin to shoot the Presidents Cup with his new iPhone 8 Plus. Using the 12MP dual cameras on the new iPhone while taking advantage of the intimacy of such a pocketable device, Brad is able to capture stunning professional photos that would be tough with larger, traditional cameras. At the 2017 Presidents Cup, Brad is taking advantage of the new Portrait Lighting feature on iPhone 8 Plus to put a sharp focus on faces around Liberty National. The photos provide a unique look at the PGA TOUR through the eyes of a photographer who has been covering sports for 30 years."
https://www.pgatour.com/studio-18.html
With that said, the studio lighting modes are about as close to a gimmick as I’ve ever seen Apple approach. I haven’t been able to get a single picture using studio lighting to look anything short of horrendous. Yes, I know it’s supposed to be beta software, but it really feels undercooked.... Samsung levels of bad. I frankly find it hard to believe that they’re advertising this as a feature at this point.
Since I’ve just crapped all over studio lighting, let me just reiterate how good portrait mode is. I received the iPhone 8+ before I left on a family trip to Disney World, and I couldn’t put the camera down, I was so impressed with the results.
https://youtu.be/9pOTNQk9Xb8
https://daringfireball.net/linked/2017/09/22/austin-mann-iphone-8-camera