Google operates their own network and pays for peering with the ISPs they wanted regulated. Net neutrality didn’t apply to them. Same goes for Facebook and other “free” services.
Edit: I wonder how Google, Facebook, Twitter and others would have felt about Content Neutrality regulated by the FCC.
Facebook is rolling out huge fibre infrastructure. They recently started laying a massive cable off the coast of Spain. IIRC it was to connect to the US. On the Spanish side they have an agreement with a major Spanish ISP. It looks like they are ensuring their voice will be heard when it comes to guaranteeing content delivery.
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EDIT: Microsoft is onboard too.
https://news.microsoft.com/features/microsoft-facebook-telxius-complete-highest-capacity-subsea-cable-cross-atlantic/