Apple celebrates holidays with Beer Bash featuring Gwen Stefani
To ring in the holidays, Apple on Friday invited employees to attend a semi-annual Beer Bash at its Cupertino, Calif., campus, where singer Gwen Stefani showed up to perform a few cuts off her new holiday album.
Following the event, Apple CEO Tim Cook posted a short message to Stefani on Twitter, thanking her for joining in the festivities.
"A huge thanks @gwenstefani for celebrating the holidays with us and performing from your new holiday album. It was B-A-N-A-N-A-S!" Cook wrote, referencing Stefani's 2004 hit "Hollaback Girl."
Stefani replied, thanking both Cook and Apple Music for making her Christmas "even better." She appended the missive with the hashtag #youmakeitfeellikechristmas. The pop star also published a short clip of her performance in which Cook can be seen bopping in the background.
A number of Apple employees who were at the Beer Bash posted their own accounts of the concert, including photos of Stefani's performance, to social media outlets like Twitter and Instagram.
Apple's Beer Bash, which is currently held at the quad at One Infinite Loop, is a unique employee perk. A semi-annual event, the company recently celebrated its 40th anniversary last year with a Beer Bash featuring Zane Lowe and the Beats 1 crew. In 2014, the company put on Beer Bash events to commemorate 30 years of Mac and to kick off WWDC 2014.
While no announcement has been made, future Beer Bash gatherings will likely be hosted at Apple Park, perhaps on the campus' rolling green hills or inside its main "spaceship" building.
Following the event, Apple CEO Tim Cook posted a short message to Stefani on Twitter, thanking her for joining in the festivities.
"A huge thanks @gwenstefani for celebrating the holidays with us and performing from your new holiday album. It was B-A-N-A-N-A-S!" Cook wrote, referencing Stefani's 2004 hit "Hollaback Girl."
Stefani replied, thanking both Cook and Apple Music for making her Christmas "even better." She appended the missive with the hashtag #youmakeitfeellikechristmas. The pop star also published a short clip of her performance in which Cook can be seen bopping in the background.
#mygiftisyou @applemusic #thatwasfun! #thankyou #timcook gx pic.twitter.com/hEJI50Hd9n
-- Gwen Stefani (@gwenstefani)
A number of Apple employees who were at the Beer Bash posted their own accounts of the concert, including photos of Stefani's performance, to social media outlets like Twitter and Instagram.
Apple's Beer Bash, which is currently held at the quad at One Infinite Loop, is a unique employee perk. A semi-annual event, the company recently celebrated its 40th anniversary last year with a Beer Bash featuring Zane Lowe and the Beats 1 crew. In 2014, the company put on Beer Bash events to commemorate 30 years of Mac and to kick off WWDC 2014.
While no announcement has been made, future Beer Bash gatherings will likely be hosted at Apple Park, perhaps on the campus' rolling green hills or inside its main "spaceship" building.
Comments
By the way this doesn't mean that Apple should do nothing for retail, rather it just recognizing the spread out nature of the stores. Maybe a gift certificate to the local pizza joint are in order.
In todays legal environment where the server of the alcohol is responsible, Apple likely watered the beer down to the point where you would likely have to completely over indulge to get drunk. The reality here is that many companies have completeky given up on supporting parties where alcohol is served. Doing so avoids connection with serious crimes like drunk driving, but also avoids social interaction problems that have been turned into crimes.
By the way i don't agree with the way our culture has turned here. People should be held responsible for their behavior, directing blame on others never solves a problem. The current trends with harrasment means it could be ten years later before a company hears anything. It is a sad world we live in?
What makes that not cool? Maybe you don't like her work, but why does that constitute Apple as "not cool"? The fact that Apple can get any artist to come and perform specially for them out of their busy schedule is just a nice gesture to their corporate employees who work so hard throughout the year. At least they do something nice for them every once in a while.
(-- And, re: recent harassment stuff - not to get too off topic here, but it does really concern me. On the one hand, I've been disgusted by the way even the 'average' guy talks and jokes about women (let alone the creeps) all too often. On the other, is it really a prosecutable, or job-ruining offense if a guy makes an awkward pick-up line or something? Especially given that a lot of the behavior is actually encouraged so long as the woman finds the guy attractive or is actually interested in such advances?
Even my wife (works in HR/labour relations) who has been a strong advocate for getting rid of this kind of stuff is starting to think it has gone way too far. She has already had to represent a few cases where the guy has lost a job over quite shaky testimony, because the employer/contractor doesn't want to take any chances. It has become a witch-hunt. Also, while I would believe most of the women, I've also known some truly wicked manipulative women who will use this for all it's worth, and likely quite effectively. --)
I am curious to see where they host the Beer Bash events at Apple Park since the inside of the ring is almost covered in trees.
Stefani is just another corporate shill. When you mean her work are you talking about her commercials for cosmetic and hair companies? Most young people would not recognize her as a singing artist, she has not done anything in music for decades. Apple for all it's great products is certainly not contributors to culture. Apple is safe, mainstream like Disney however at least Disney still produces decent R rated movies through it subsidies where Apple is more Disney than Disney.