I have just viewed all four ads. Apple should be ashamed, they are the worst ads l have seen by them.
The ads seem to be trying to use an old advertising trick of flashing words quickly to embed them subconsciously in the views’ minds. This Is not allowed for TV adverts in my country.
If this is the best Apple can do l think it says something about Apple’s low priority to the HomePod. Sorry Apple but this has created the wrong feelings in my mind about the HomePod.
I have just viewed all four ads. Apple should be ashamed, they are the worst ads l have seen by them.
The ads seem to be trying to use an old advertising trick of flashing words quickly to embed them subconsciously in the views’ minds. This Is not allowed for TV adverts in my country.
If this is the best Apple can do l think it says something about Apple’s low priority to the HomePod. Sorry Apple but this has created the wrong feelings in my mind about the HomePod.
Seriously? Each ad starts off with the word HomePod clearly displayed on the screen. There's nothing subliminal about it.
I have just viewed all four ads. Apple should be ashamed, they are the worst ads l have seen by them.
The ads seem to be trying to use an old advertising trick of flashing words quickly to embed them subconsciously in the views’ minds. This Is not allowed for TV adverts in my country.
If this is the best Apple can do l think it says something about Apple’s low priority to the HomePod. Sorry Apple but this has created the wrong feelings in my mind about the HomePod.
Seriously? Each ad starts off with the word HomePod clearly displayed on the screen. There's nothing subliminal about it.
Thank you for your reply Soli.
It’s not so much the way HomePod is flashed on on off in various ways, although that is part of it, it’s the other message. If you missed it at the end, it’s ‘Order now “. This is a method which l would have not expected from Apple. If it does not bother you that’s fine, but for me it gives totally the wrong impression and puts me off. Apple can and have done better.
These are terrible ads, IMO. Apple needs to show the HomePod is going to be smart. Do an ad like the Google Home or the Amazon Echo. This just screams that it is not smart, IMO.
I wonder if Angie will put sound rooms in Apple Stores? Because having one of these sitting out on a shelf in a crowded store isn't going to help them sell.
I remember stereo stores where all the components could be compared. Select a set of components in a separate room from a huge stack. Guess those days are gone.
Anyone know if these have like a 30-90 days money back promise? Take it home and see if it is worth the $350, and if not, get a refund?
I was initially thinking we'd eventually see bundles or Apple throwing in a free AM subscription. But Apple will never admit a failure, so this seems unlikely.
Some of the newer generation stores do have these livingroom-like spaces
I really want the HomePod and I will eventually get one but the $350 price tag has me delaying my purchase. That’s a substantial amount of money for an item I likely won’t use every day (although I expect I may eventually). Sonos coming pretty hard with a great offer to counter the release of the HomePod. 2 Sonos One speakers with built in Alexa for a total of $350.
Tricky to show off good sound capabilities when people are watching the commercial on a device with lesser sound capabilities. But I think they did a good job and at least put the focus on sound, not siri
which gave me the expectation at Apple was going to come out with a product to blow away the Echo and Alexa. Right now it doesn't really sound like Apple is even trying to compete against Alexa which along with the Google Assistant seems to be expanding and pulling ahead of SIRI in AI products.
I really get the impression that Apple didn't want to make this product so its emphasis on Music.
I worry that Apple should have thrown much more resources into SIRI by this point and it should be much better. I would say that they should have a SIRI development center with 5,000 -10,000 people working on it
Besides AirPlay 2 Apple needs to make the whole iOS family multi-user including tvOS and iOS for iPadPro in order to support family members on the HomePod via voice recognition as Google already does.
I agree with the author about what he said about wanting a HomePodPlus. I wish I knew whether this would be the start of a whole family of apple audio products including soundBar, a bigger HomePod plus, and a way to connect external sources and speakers similar to SONOS. I've reluctantly come to the conclusion that HomePod is a one-off product that will slowly get updates every few years similar to how apple TV always seems behind. Apple seems stretched to the limit now. Once air Play 2 and stereo support is out Apple will pivot to playing catchup on other products and ignore this.
Yes Apple will continue to make insane profits on insanely great profit margins.
According to Rene Ritchie, the audio beamforming in the HomePod can only be found in competing audio products that cost in the neighborhood of $25,000.
THAT is part of the story they’re missing completely in these ads.
Comments
The ads seem to be trying to use an old advertising trick of flashing words quickly to embed them subconsciously in the views’ minds. This Is not allowed for TV adverts in my country.
If this is the best Apple can do l think it says something about Apple’s low priority to the HomePod. Sorry Apple but this has created the wrong feelings in my mind about the HomePod.
Is the Homepod overpriced when headphones sell for $300? doubtful....
Depends on what you consider “competing speakers” to be.
It’s not so much the way HomePod is flashed on on off in various ways, although that is part of it, it’s the other message. If you missed it at the end, it’s ‘Order now “. This is a method which l would have not expected from Apple. If it does not bother you that’s fine, but for me it gives totally the wrong impression and puts me off. Apple can and have done better.
http://appleinsider.com/articles/17/01/07/is-apple-getting-siri-ous-in-the-face-of-amazons-alexa-echo
which gave me the expectation at Apple was going to come out with a product to blow away the Echo and Alexa.
Right now it doesn't really sound like Apple is even trying to compete against Alexa which along with the Google Assistant seems to be expanding and pulling ahead of SIRI in AI products.
I really get the impression that Apple didn't want to make this product so its emphasis on Music.
I worry that Apple should have thrown much more resources into SIRI by this point and it should be much better. I would say that they should have a SIRI development center with 5,000 -10,000 people working on it
Besides AirPlay 2 Apple needs to make the whole iOS family multi-user including tvOS and iOS for iPadPro in order to support family members on the HomePod via voice recognition as Google already does.
Yes Apple will continue to make insane profits on insanely great profit margins.
THAT is part of the story they’re missing completely in these ads.