Sonos greets Apple HomePod's arrival with joking Spotify playlist
Sonos on Friday shared a special Spotify playlist on Twitter, taking a friendly jab at the Apple HomePod, its new competition in the Wi-Fi speaker market.
"Good luck with your HomePod launch Apple. We made you a playlist," the company wrote in its post. The playlist, in turn, spells out a more elaborate message using songs by artists like Adele, Daft Punk, and The xx.
"Hello Apple, something about us together feels right, even though you're crazy for this HomePod," the song titles join together to say. "Remember, two is better than one. Just playing. It's a party -- everybody's coming to my house, even you. Come as you are fruit machine. No matter what you're told, we're going to be friends over everything."
Although the message is joking, it may also be a subtle jab, as the HomePod lacks native Spotify support. While AirPlay is an option, Siri music commands are limited to iTunes and Apple Music.
The HomePod officially went on sale Friday, priced at $349. Early reviews have lauded its sound, but criticized its functionality versus smartspeakers from Amazon and Google.
"Good luck with your HomePod launch Apple. We made you a playlist," the company wrote in its post. The playlist, in turn, spells out a more elaborate message using songs by artists like Adele, Daft Punk, and The xx.
"Hello Apple, something about us together feels right, even though you're crazy for this HomePod," the song titles join together to say. "Remember, two is better than one. Just playing. It's a party -- everybody's coming to my house, even you. Come as you are fruit machine. No matter what you're told, we're going to be friends over everything."
Although the message is joking, it may also be a subtle jab, as the HomePod lacks native Spotify support. While AirPlay is an option, Siri music commands are limited to iTunes and Apple Music.
The HomePod officially went on sale Friday, priced at $349. Early reviews have lauded its sound, but criticized its functionality versus smartspeakers from Amazon and Google.
Comments
edit: And this one, too. I thought AI would be a more reasonable bunch.
Sonos HomePod Playlist is clever!
It's quite understandable that they're "scared." They're a one-product company competing against an $800 billion multi-product behemoth. Moreover, in their defense, unlike companies such as Google and Samsung, they haven't stolen any ideas of IP from Apple, AFAIK. They're simply responding to an existential threat just as any small company would.
Sonos will surely come out with more speakers that include personal digital assistants, and they've already stated that they plan to include Google Home later this year. Just like with Android-based vendors competing amongst each other with Samsung as their top competitor, Sonos will be mostly be competing with non-Apple products, with Amazon Echo being the top competitor.. and that's just for the Sonos One.
Thin skins abound apparently. I saw it more as a friendly poke in a fun way, but several posters in this thread are taking it more as a personal affront, reason to circle the wagons and cheer for Sonos demise.
Geesh, it wasn't all that long ago that Sonos was a favored Apple-friendly brand and spoken of highly here. So all it takes is a product from Apple that plays in the same space to change hearts and minds.