New Apple 'Switch to iPhone' ads promote support & environmental footprint
Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.
The new vertically-formatted ads are titled "Ease," "Environment," "Safe," and "Apple Support." Each is just 10 to 15 seconds long, and promotes a reason to pick an iPhone over Android devices, typically without going into actual details.
The one exception is "Environment," which notes that iPhones are assembled at "zero waste to landfill" factories.
The how-to video is "How to experiment with color on iPhone," and simply points viewers toward the "Edit" menu in the iOS Photos app, where a "Color" option pops up a simple slider.
In Australia the company recently put out a series of iPhone X ads themed around LGBT weddings, marking the legalization of same-sex marriage in the country.
The new vertically-formatted ads are titled "Ease," "Environment," "Safe," and "Apple Support." Each is just 10 to 15 seconds long, and promotes a reason to pick an iPhone over Android devices, typically without going into actual details.
The one exception is "Environment," which notes that iPhones are assembled at "zero waste to landfill" factories.
The how-to video is "How to experiment with color on iPhone," and simply points viewers toward the "Edit" menu in the iOS Photos app, where a "Color" option pops up a simple slider.
In Australia the company recently put out a series of iPhone X ads themed around LGBT weddings, marking the legalization of same-sex marriage in the country.
Comments
With that as your last post on AI, buh bye!
Go get a plot of land, start a micro-farm... get off the grid.
Was that some kind of urban legend or was it true? If true, did they ever go and dig them out. That would be a nice story to tell if it were true.
Actively targeting Android users makes a lot of sense given how sales have stalled.
I am sure a lot of people are interested in buying it.
You're thinking about Atari.
https://en.wikipedia.org/wiki/Atari_video_game_burial
Two posts too many. LOL
https://fossbytes.com/why-2700-apple-lisa-computers-are-buried-in-a-landfill/
The biggest reason to keep in the Apple ecosystem is security, and the iCloud. Syncing my Contacts, Notes, Calendar, and Bookmarks between my iDevices is very convenient. IMessage is great, and I’ve gotten my feet wet with Apple Pay.
But I have a domain registered with Google, and my email tied to it (also hosted at Google, not gmail but the same access). I use Google Maps because it’s superior to Apple Maps.
My music, videos, books is with Amazon so I’m platform agnostic there (that’s by design).
I have some apps with Apple (obviously) but it wouldn’t be a huge cost to switch.
I expect great things with the next 12.9 iPad. If I buy it when my 9.7 Pro dies, that will determine if I stay with Apple.
The reason not to switch is Google is the spotty OS upgrades, which ties in to device security. They also lack the convenience of repairs at the Apple Store.
The dark horse for my spending dollars is Amazon. They’d need a good midrange Amazon phone, and a high end tablet. Currently Amazon lacks both. Amazon’s App Store is also greatly inferior to Apple’s and Google’s, so I’d be using Google Play. Alexa on a Amazon phone might be a + over the other options...
I can go any of three directions in the future, but (for now) I’m happy with Apple.
I’m not tied to my headphone jack, that will likely disappear from Android devices in the next 2 years anyways. I’m not a fan of FaceID, but as long as I can disable it and use a password, I don’t care.
But regarding support, yes but... no. I have an issue with iCloud Calendar - it shows 3 birthdays in February of contacts I have deleted a couple of years ago.
I call support, I get redirected to a manager. He takes the issue personally and pleads to help me. After 2 phone calls and several emails and giving him my availability one full day, I am still waiting him to call me back.
And the birthday entries are still there.
The only solution I see is to delete all my contacts, resync with "nothing" and hope they disappear. Then reactivate my contacts. And hope nothing shows up from the dead.
PS: I never received an email to rate the support guy...or a reminder that my case is still open and if I want to do anything about it.
Note that YOY iPhone double digit sales growth expected for Apple's current quarter in a post below the graph.
As for that query about Apple dumping Macs in the desert, if it doesn't show up on Google, then it's likely an urban legend.
https://fossbytes.com/why-2700-apple-lisa-computers-are-buried-in-a-landfill/
The event, the burying, was in 1989, so no, Tim Cook wasn't involved.
If you have a link that states otherwise, please post.