Hands on: Apple's 'Netflix of Magazines' Texture provides a wealth of content to readers
Texture allows access to dozens of magazines for a monthly price of $9.99 -- and it is now in Apple's hands.
Apple announced on Monday the purchase of the digital magazine venue Texture. Simply, the Texture app, which offers a free 7-day trial, gives you instant access to both new, and legacy issues of some of the most popular publications.
When you first join, you are prompted to choose some of your favorites publications. My faved included the likes of Wired, Variety, and Bon Appetit. There is such a large list of options, there will surely be something for everyone.
We found interviews from actors I'm a fan of, recipe to try, and some workout tips all from magazines we'd never tried before. It felt a little bit like Apple's News app as it stands, even before an Apple-directed redesign that may or may not materialize, and right now is a great resource for finding great content.
Saved stories allows users to create different collections, almost like a Pinterest board, for stuff you'd like to save.
Besides just content curation, retention of content and user engagement with it in the future, is likely one of the reasons Apple bought the publication.
Navigation is easy, with the actual magazine taking up the largest portion of your display, and only an ellipsis in the bottom left corner to bring up the controls. Individual pages/images can be zoomed in on with an outward pinch, something you clearly can't do in the print edition.
When you bring up the controls, you have a back button in the top left corner and index, save, and the share sheet in the top right. Along the bottom is a slider to quickly jump to different pages in the magazine, as well as a mini table of contents.
Navigation works well when it works, but it doesn't seem to be the same between publications. As an example, in Adweek, you only have "Cover", "Contents", and "In This Issue" to choose from. Which means that the majority of the issue is up to you to peruse. However All About Beer has a bunch of categories like "Contents", "Features", "Taste", and more. This makes it a whole lot easier to find your way through the magazine.
Apple has guidelines for publishers in Apple News, and content providers must comply. It will be interesting to see if Texture becoming an Apple property alters the navigation chaos at all between magazines.
Related, we also enjoy the Apple News app, and we are both consumers of content, and publishers. As such, we read it multiple times a day. So, what moves Apple makes in regards to Texture and Apple News, as very lightly touched upon by Apple's Eddy Cue, will be interesting to watch develop. The fact they are continuing the Texture service after purchase and not shuttering it like many others could speak to their long-term plans.
The Texture app, available for iPhone and iPad as well as Android devices, is a free download. A $9.99 per month tier gives a choice from over 200 monthly titles, with a $14.99 giving you the monthly titles, plus some weekly ones.
Apple announced on Monday the purchase of the digital magazine venue Texture. Simply, the Texture app, which offers a free 7-day trial, gives you instant access to both new, and legacy issues of some of the most popular publications.
When you first join, you are prompted to choose some of your favorites publications. My faved included the likes of Wired, Variety, and Bon Appetit. There is such a large list of options, there will surely be something for everyone.
Highlights
After signing up, you will be taken to what amounts to the home screen of the app, known as Highlights. This includes "new and noteworthy" stories, top reads, themed collections, and more from all across their content pool. It is a pretty great way to find interesting editorials and long-form articles from publications you may not read regularly.We found interviews from actors I'm a fan of, recipe to try, and some workout tips all from magazines we'd never tried before. It felt a little bit like Apple's News app as it stands, even before an Apple-directed redesign that may or may not materialize, and right now is a great resource for finding great content.
Digital pile of shame
The second tab, My Library, is where you will find your favorite magazines, your saved stories, and magazines you've downloaded for offline reading. When viewing your favorite magazines, you see the cover of the latest issue. You can tap in and start reading right away, or you can tap the title to view back-issues.Saved stories allows users to create different collections, almost like a Pinterest board, for stuff you'd like to save.
Besides just content curation, retention of content and user engagement with it in the future, is likely one of the reasons Apple bought the publication.
Reading
Texture would fail at being a digital magazine app if it didn't excel at the reading experience.Navigation is easy, with the actual magazine taking up the largest portion of your display, and only an ellipsis in the bottom left corner to bring up the controls. Individual pages/images can be zoomed in on with an outward pinch, something you clearly can't do in the print edition.
When you bring up the controls, you have a back button in the top left corner and index, save, and the share sheet in the top right. Along the bottom is a slider to quickly jump to different pages in the magazine, as well as a mini table of contents.
Navigation works well when it works, but it doesn't seem to be the same between publications. As an example, in Adweek, you only have "Cover", "Contents", and "In This Issue" to choose from. Which means that the majority of the issue is up to you to peruse. However All About Beer has a bunch of categories like "Contents", "Features", "Taste", and more. This makes it a whole lot easier to find your way through the magazine.
Apple has guidelines for publishers in Apple News, and content providers must comply. It will be interesting to see if Texture becoming an Apple property alters the navigation chaos at all between magazines.
Texture and Apple News
While we like reading current magazines, we find it hard to keep up and like we said, a "pile of shame" can build. Because of the physicality of the magazine itself, whenever we do have time to read them, we don't generally have the issue we want. Texture is a surprisingly great way to alleviate that issue, and the highlights feature really does a good job at providing a steady feed of new and interesting content.Related, we also enjoy the Apple News app, and we are both consumers of content, and publishers. As such, we read it multiple times a day. So, what moves Apple makes in regards to Texture and Apple News, as very lightly touched upon by Apple's Eddy Cue, will be interesting to watch develop. The fact they are continuing the Texture service after purchase and not shuttering it like many others could speak to their long-term plans.
The Texture app, available for iPhone and iPad as well as Android devices, is a free download. A $9.99 per month tier gives a choice from over 200 monthly titles, with a $14.99 giving you the monthly titles, plus some weekly ones.
Comments
It really annoys me when Magazine apps only do Landscape layouts. The iPad and magazines are both portrait.
You can’t rationally fault a company for having different interests than yours.
Glad to hear it includes "legacy" issues, not just latest editions. That way it becomes more of a brain trust, and also you needn't fret about keeping up.
Single stroke burnishes Apple ecosystem: a refuge against fake news and click bait. (though I do see Consumer Reports is one of titles. Haha)
One news story said KKR private equity firm invested $50 million into the app, along with owners Conde Nast, etc. If Apple can get subscribers even half the numbers of Apple Music that'll be good for all involved, and help quality publishing.
If you can't strip out some ads or find info much faster than thumbing through hundreds of Table of Contents, then I may wait until Apple and Siri improve the navigation.
Perfect match with intelligent affluent device holders. Many ways Apple can enrich: Siri, audible, promos. Video AR
Perhaps free three-month trial with purchase of iPad in the works? That might even entice more Android boys and girls into the fold.
It gets my vote over a thermostat.
”Hey Siri, get me the latest copies of Beer and Garden & Gun.”
”Certainly, and just so you know, I’m putting local law enforcement on standby.”
Intriguing…
Well of course it does.
An old creative writing tutor once told me that stereotypes exist because they’re often true. Ironically, he told me this while wearing a black fedora … indoors.
Mrs Rayz2016 is a huge fan: “Why can’t you look like that?”
”Because I’m twice his age and I like cake.”
And a magazine that’s just called … Wood.
…
…
fnar fnar
We’ve fallen out of the habit of paying for quality, and look what happened: quality went out the window.
What did we expect?
When I first read this, I thought the writer was telling me that Texture had failed at being a digital magazine app and/or it didn’t excel at the writing experience. 🤔
No, by the looks of it.
One nice side benefit for Apple will be another access data-point on non-Apple users such as those using Windows and Android. Apple News only covers Apple users. This is a smart and relatively cheap Apple purchase.