Apple shares six short films created using 'powerful' iMac Pro [u]

Posted:
in Current Mac Hardware edited March 2018
Looking to market the iMac Pro as "the most powerful Mac ever," Apple has published six short films made using the desktop as the primary tool.




The filmmakers include individuals such as Erin Sarofsky and Michelle Dougherty, and two full-scale studios, Buck and ManvsMachine. On top of the films themselves, Apple has also uploaded behind-the-scenes footage to expound on the Pro's professional appeal.

The company does acknowledge that extra hardware was used in the rendering of content, presumably because of the time it would take to output high-quality 3D on any desktop system.




The iMac Pro is part one of Apple's response to complaints the company was leaving professionals by the wayside, despite the preference many of them have for Macs. Until the iMac Pro came out last year, the company hadn't released any new pro-level desktops since 2013's Mac Pro redesign.

Due sometime this year is a new modular Mac Pro. Because of its cylindrical, ultra-compact design, the 2013 model was unable to keep up with technological advancements, potentially making Windows PCs attractive for their customization, price-to-performance ratio, and support for many of the same productivity apps.

Update: Apple has posted the films, trailers and behind-the-scenes footage to its YouTube channel.

Erin Sarofsky:









Buck:









Trailer:



Comments

  • Reply 1 of 10
    kevin keekevin kee Posts: 1,145member
    Love my iMP! To say it's the best Mac I ever owned is an understatement.
    racerhomie3watto_cobra
  • Reply 2 of 10
    coolfactorcoolfactor Posts: 1,581member
    Impressive demonstrations.

    Now for a headless version where we can attach our own monitor. 🤓

  • Reply 3 of 10
    stukestuke Posts: 86member
    Cool work.  Shame, not a single one used FCPX for the final production.
    watto_cobra
  • Reply 4 of 10
    benji888benji888 Posts: 117member
    I wish Apple would use Vimeo instead of effed up googletube, Vimeo has stepped up and now has H.265/HEVC & HDR capability.
    racerhomie3watto_cobrajony0
  • Reply 5 of 10
    sflocalsflocal Posts: 4,752member
    And all these bedwetting basement dwellers criticized Apple for making a machine that "no one would use", and then to see design studios with iMP's all over the place is just icing on the cake.  

    iMP's for for real "professionals" that do actual work and the iMP's facilitate a shop's ability to generate that revenue.  These are incredible machines. 


    randominternetpersonracerhomie3watto_cobraStrangeDays
  • Reply 6 of 10
    entropysentropys Posts: 1,896member
    How were these “shared”?
    They were posted on their website. Not shared with anyone. You share food when you give a homeless guy some of your lunch. You give up something to help out another and have less afterwards for yourself.
    Once posted a video can be accessed by each next person with nothing diminished. Sharing you give up something, posting a video you do not give up anything.

    /grumpy old man rant.
  • Reply 7 of 10
    Rayz2016Rayz2016 Posts: 4,788member
    entropys said:
    How were these “shared”?
    They were posted on their website. Not shared with anyone. You share food when you give a homeless guy some of your lunch. You give up something to help out another and have less afterwards for yourself.
    Once posted a video can be accessed by each next person with nothing diminished. Sharing you give up something, posting a video you do not give up anything.

    /grumpy old man rant.
    Er … ooookaayyyy. 
    StrangeDays
  • Reply 8 of 10
    entropys said:
    How were these “shared”?
    They were posted on their website. Not shared with anyone. You share food when you give a homeless guy some of your lunch. You give up something to help out another and have less afterwards for yourself.
    Once posted a video can be accessed by each next person with nothing diminished. Sharing you give up something, posting a video you do not give up anything.

    /grumpy old man rant.
    Thanks for sharing your opinion. :)
    StrangeDays
  • Reply 9 of 10
    StrangeDaysStrangeDays Posts: 8,807member
    entropys said:
    How were these “shared”?
    They were posted on their website. Not shared with anyone. You share food when you give a homeless guy some of your lunch. You give up something to help out another and have less afterwards for yourself.
    Once posted a video can be accessed by each next person with nothing diminished. Sharing you give up something, posting a video you do not give up anything.

    /grumpy old man rant.
    Yyyyeaaaahhhh.....
    jony0
  • Reply 10 of 10

    Notice how everyone was tolerant of entropys' post when he ended his post with "/grumpy old man rant"?

    That is a lesson to trolls. End your post with "/troll rant" and people will simply move one. Of course, that won't happen, since the primary objective of a troll is to get a rise!

Sign In or Register to comment.