Apple CEO Tim Cook 'Revolution: Apple Changing the World' interview airs April 6

AppleInsiderAppleInsider
Posted:
in General Discussion edited March 2018
MSNBC will be airing an interview featuring Apple CEO Tim Cook on April 6 as part of a town hall event series, with the interview discussing the impact of technology in education, including the company's plans to change the way children and adults learn in the future.




The interview is part of MSNBC and Recode's "Revolution" series of town hall interviews. The first installment took place in January and featured Google CEO Sundar Pichai and YouTube CEO Susan Wojcicji talking about their respective Alphabet organizations.

As indicated by MSNBC's announcement, Cook's interview will center around education, and will air the week after Apple's "Field Trip" event taking place on March 27. The town hall will in fact be held at Lane Tech College Prep High School in Chicago, IL., the same venue as the Apple event, but will be recorded one day later on March 28.

It is likely that Cook will discuss announcements made during the previous day's presentation, with current speculation pointing towards new iPad models with support for the Apple Pencil. Adding Apple Pencil support to the iPad would make the combination more attractive to schools and other education customers compared to the iPad Pro range, especially if it offers the stylus-based functionality at a lower price point.

Apple also announced a partnership with Chicago Public Schools and the City Colleges of Chicago in December, revealing an intention to introduce Swift programming curriculae to the city. Expected to launch in the spring, the Field Trip event could be the venue for its launch, with the teaching of code likely to be brought up as a topic during the interview.

MSNBC has made tickets available for the town hall through Eventbrite, with it open to anyone to register to attend, though attendees under the age of 18 will require their parent or legal guardian to sign a filming release form beforehand. Doors open for the event at 8:30 AM local time, closing at 9:30 AM, with the event itself expected to run until 11:30 AM.

The interview will be conducted by MSNBC's Chris Hayes and Recode's Kara Swisher. AppleInsider will be in attendance.

Comments

  • Reply 1 of 19
    SpamSandwichSpamSandwich Posts: 33,407member
    Oh, dear. With apologies to George Lucas, I have a bad feeling about this... especially with propagandist Chris Hayes & Kara Swisher interviewing.
    edited March 2018 allmypeople
  • Reply 2 of 19
    hmurchisonhmurchison Posts: 12,425member
    Rather watch paint dry. 

    Apple has has already changed the world. They had the hat trick with the Apple series then Mac and iOS.  When iOS is done Apple is done. 
    SpamSandwichallmypeopletallest skil
  • Reply 3 of 19
    mikethemartianmikethemartian Posts: 1,321member
    Any bets whether or not he'll mention that Apple has great things down the pipeline?
    doozydozen
  • Reply 4 of 19
    pk22901pk22901 Posts: 153member
    Someone's being self referential.
  • Reply 5 of 19
    Mike WuertheleMike Wuerthele Posts: 6,861administrator
    If you can't see your comment, feel free to review the commenting guidelines.

    Bicker in PM.
  • Reply 6 of 19
    Mike WuertheleMike Wuerthele Posts: 6,861administrator
    Seriously? The very next comment violates the posting guidelines?
  • Reply 7 of 19
    paisleydiscopaisleydisco Posts: 86member
    cool.  B)
    edited March 2018
  • Reply 8 of 19
    asciiascii Posts: 5,936member
    I don't really see Apple as a revolutionary company any more. They do what only really big companies can do (and they are the biggest remember), namely figure out how to make new ideas mass producable and bring them to the masses. There is a lot of hard yards in that, and you could argue that until someone does it, that the world hasn't really changed, and therefore Apple is in fact changing the world. 

    But what people usually mean when they talk about revolutionary companies is the ones coming up with the world changing ideas in the first place. And if that's your kind of tech it's more fun to follow the life and times of Elon Musk than Tim Cook. Oh my god, check out the Roadster 2, that is totally the car of the future. Or the BFR rocket, the coolest space ship that ever there was (with apologies to the Space Shuttle).
    hmurchison
  • Reply 9 of 19
    SpamSandwichSpamSandwich Posts: 33,407member
    ascii said:
    I don't really see Apple as a revolutionary company any more. They do what only really big companies can do (and they are the biggest remember), namely figure out how to make new ideas mass producable and bring them to the masses. There is a lot of hard yards in that, and you could argue that until someone does it, that the world hasn't really changed, and therefore Apple is in fact changing the world. 

    But what people usually mean when they talk about revolutionary companies is the ones coming up with the world changing ideas in the first place. And if that's your kind of tech it's more fun to follow the life and times of Elon Musk than Tim Cook. Oh my god, check out the Roadster 2, that is totally the car of the future. Or the BFR rocket, the coolest space ship that ever there was (with apologies to the Space Shuttle).
    The BFR is pretty darn cool, but there’s another very important difference between Cook and Musk... Cook oversees a massively profitable company, while Musk leads a number of cutting edge companies which may never show a profit. In fact, some of those companies may ultimately go under. Being a visionary who can follow through on a vision is important, but profitability is as important for long term viability.
    edited March 2018 doozydozenwatto_cobra
  • Reply 10 of 19
    asciiascii Posts: 5,936member
    SpamSandwich said:
    ascii said:
    I don't really see Apple as a revolutionary company any more. They do what only really big companies can do (and they are the biggest remember), namely figure out how to make new ideas mass producable and bring them to the masses. There is a lot of hard yards in that, and you could argue that until someone does it, that the world hasn't really changed, and therefore Apple is in fact changing the world. 

    But what people usually mean when they talk about revolutionary companies is the ones coming up with the world changing ideas in the first place. And if that's your kind of tech it's more fun to follow the life and times of Elon Musk than Tim Cook. Oh my god, check out the Roadster 2, that is totally the car of the future. Or the BFR rocket, the coolest space ship that ever there was (with apologies to the Space Shuttle).
    The BFR is pretty darn cool, but there’s another very important difference between Cook and Musk... Cook oversees a massively profitable company, while Musk leads a number of cutting edge companies which may never show a profit. In fact, some of those companies may ultimately go under. Being a visionary who can follow through on a vision is important, but profitability is as important for long term viability.
    Yeah but for the long term good of the human race it's important that a rare genius gets the money he needs to implement his ideas even if a few investors have to go under as a consequence. It's funny that he named one of his companies after Nicola Tesla, another genius who died broke.
  • Reply 11 of 19
    SpamSandwichSpamSandwich Posts: 33,407member
    ascii said:
    SpamSandwich said:
    ascii said:
    I don't really see Apple as a revolutionary company any more. They do what only really big companies can do (and they are the biggest remember), namely figure out how to make new ideas mass producable and bring them to the masses. There is a lot of hard yards in that, and you could argue that until someone does it, that the world hasn't really changed, and therefore Apple is in fact changing the world. 

    But what people usually mean when they talk about revolutionary companies is the ones coming up with the world changing ideas in the first place. And if that's your kind of tech it's more fun to follow the life and times of Elon Musk than Tim Cook. Oh my god, check out the Roadster 2, that is totally the car of the future. Or the BFR rocket, the coolest space ship that ever there was (with apologies to the Space Shuttle).
    The BFR is pretty darn cool, but there’s another very important difference between Cook and Musk... Cook oversees a massively profitable company, while Musk leads a number of cutting edge companies which may never show a profit. In fact, some of those companies may ultimately go under. Being a visionary who can follow through on a vision is important, but profitability is as important for long term viability.
    Yeah but for the long term good of the human race it's important that a rare genius gets the money he needs to implement his ideas even if a few investors have to go under as a consequence. It's funny that he named one of his companies after Nicola Tesla, another genius who died broke.
    People do things for personal reasons and to support their own interests... All people do this, whether it is immediately evident or not.
  • Reply 12 of 19
    doozydozendoozydozen Posts: 539member
    hmurchison said:
    Rather watch paint dry. 

    Apple has has already changed the world. They had the hat trick with the Apple series then Mac and iOS.  When iOS is done Apple is done. 
    ...so you’re betting Apple will NOT have another “hat trick” in the future?

    Seem’s rather likely Apple changes the world again considering their history, and growing cash pile.
    StrangeDayswatto_cobra
  • Reply 13 of 19
    YvLyYvLy Posts: 89member
    I am a bit sick of this constant "changing the world" thing. For me, all this social media hype, communication revolution, IT, VR, AR, AI etc has really just changed the surface of HOW we do things, not the essence of WHAT we do. This is one of the reasons I think Apple was and will be successful, they improve HOW we do things and do that very well. 
    watto_cobra
  • Reply 14 of 19
    StrangeDaysStrangeDays Posts: 12,879member
    hmurchison said:
    Rather watch paint dry. 

    Apple has has already changed the world. They had the hat trick with the Apple series then Mac and iOS.  When iOS is done Apple is done. 
    Thank god we have you to tell us the future. And next year’s World Series winners?
    watto_cobra
  • Reply 15 of 19
    StrangeDaysStrangeDays Posts: 12,879member
    ascii said:
    ascii said:
    I don't really see Apple as a revolutionary company any more. They do what only really big companies can do (and they are the biggest remember), namely figure out how to make new ideas mass producable and bring them to the masses. There is a lot of hard yards in that, and you could argue that until someone does it, that the world hasn't really changed, and therefore Apple is in fact changing the world. 

    But what people usually mean when they talk about revolutionary companies is the ones coming up with the world changing ideas in the first place. And if that's your kind of tech it's more fun to follow the life and times of Elon Musk than Tim Cook. Oh my god, check out the Roadster 2, that is totally the car of the future. Or the BFR rocket, the coolest space ship that ever there was (with apologies to the Space Shuttle).
    The BFR is pretty darn cool, but there’s another very important difference between Cook and Musk... Cook oversees a massively profitable company, while Musk leads a number of cutting edge companies which may never show a profit. In fact, some of those companies may ultimately go under. Being a visionary who can follow through on a vision is important, but profitability is as important for long term viability.
    Yeah but for the long term good of the human race it's important that a rare genius gets the money he needs to implement his ideas even if a few investors have to go under as a consequence. It's funny that he named one of his companies after Nicola Tesla, another genius who died broke.
    No what’s funny is that you equate selling electric cars to wealthy white men in CA with being a humanitarian. You’ve bought into the Musk narrative....he’s not a businessman, he’s earth’s savoir! Uh huh. 
    edited March 2018 YvLywatto_cobra
  • Reply 16 of 19
    hmurchisonhmurchison Posts: 12,425member
    repressthis said:
    hmurchison said:
    Rather watch paint dry. 

    Apple has has already changed the world. They had the hat trick with the Apple series then Mac and iOS.  When iOS is done Apple is done. 
    ...so you’re betting Apple will NOT have another “hat trick” in the future?

    Seem’s rather likely Apple changes the world again considering their history, and growing cash pile.

    Microsoft had a cash pile didn't stop them from losing the pole position in profits and influence.  Apple has indeed has changed the world but man have the missed the boat on a lot of things. 

    Education 

    They bought Powerschool, did nothing with it and sold it. 
    The iPads generated some buzz about education and then were subsequently overtaken in education by cheaper Chromebooks. 
    iBooks Author was supposed to revolutionize the "textbook problem" in education.  Apple has largely abandoned it. 

    Applications 

    Mac software quality has struggled.  Features announced at last years WWDC aren't available today
    Mac App store - haven't seen an exodus this large since the Hebrew left Egypt. Apple's neglect hurt the benefits of the store for consumers. 

    Entertainment 
    iTunes has stagnated behind a lack of vision and a constantly changing UI that does not yield qualitative improvements. 
    Eddie Cue came in why hype and has done nothing but struck out at the plate in negotiations with Hollywood over skinny bundles and more. 
    The Apple TV is getting dominated by Roku, Firestick and Chromecast.  In hindsight Apple electing to not make a HDTV set with built in ATV was 
    probably a gaffe.  A tv with Roku and the Movies Anywhere app obviates the need for an ATV

    Virtual Assistant 

    Amazon came in an ate Siri's lunch.   Apple viewed Siri as incentive to purchase an iOS device when they should have extended the ecosystem. They got 
    tunnel visioned. 



  • Reply 17 of 19
    mavemufcmavemufc Posts: 326member
    Surprised there’s so many comments complaining about this, I’m looking forward to hearing what Tim has to say, always very well spoken.
    watto_cobra
  • Reply 18 of 19
    flaneurflaneur Posts: 4,526member
    mavemufc said:
    Surprised there’s so many comments complaining about this,
    Yep, a bunch of people in this thread with no vision.

    Of course Apple has and will change how people communicate and learn in fundamental ways. The kids who’ve grown up with iPhones just last Saturday showed up in the millions around the world to demonstrate against the culture of assault weapons.

    Ok, iPhones and the imitators, but the communicator computer in your pocket, of which the iPad is the mother.

    You guys need to stop grousing and grow some imagination. 
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