iPhone 8 & iPhone 8 Plus both beat iPhone X sales in March quarter, questionable data find...
Together the iPhone 8 and iPhone 8 Plus amounted to 44 percent of U.S. iPhone sales in the March quarter, and even individually beat out the iPhone X -- but Apple's historical performance versus what the survey company has said in the past about sales casts a pallor on the data.
The $699 iPhone 8 took home 23 percent of sales, while the $799 8 Plus managed 21 percent, said Consumer Intelligence Research Partners. The $999 iPhone X allegedly managed just 16 percent, despite flagship features like an edge-to-edge OLED screen and Face ID.
"We now have a full quarter of results for all of Apple's new iPhones," wrote CIRP co-founder Josh Lowitz. "Together they account for a smaller share of total sales than the newest phones did this time last year."
In the December quarter CIRP still ranked the iPhone 8 family of devices about the iPhone X, and had the iPhone 8 outselling the iPhone X individually. But, that wasn't correct, according to Apple CEO Tim Cook.
In February, Cook said that the iPhone X had been the best-selling iPhone every week since its November launch, through the December quarter, and all the way up to the day of the quarterly earnings announcement on Feb. 1. Those statements pointed to worldwide performance though, not just the U.S.
CIRP said that sales of the iPhone 6s and iPhone 7 remained relatively strong, and that the iPhone SE rose quarter-over-quarter to 8 percent.
A "weighted" average retail price for iPhones, described as a "proxy" of Apple's average selling price that it reports quarterly, slid from $766 to $746. Apple's actual average selling price for the holiday quarter was $796, and the metric historically drops in the first calendar quarter of the year. so a predicted decline isn't a big surprise.
"With eight models available, and the newest ones costing close to $1,000, consumers appear to want older, cheaper models that have many of the same features," argued another CIRP co-founder, Mike Levin.
CIRP based its findings on its survey of 500 U.S.-based Apple customers that purchased an iPhone, iPad, or Mac between January 1 and March 31, 2018.
The $699 iPhone 8 took home 23 percent of sales, while the $799 8 Plus managed 21 percent, said Consumer Intelligence Research Partners. The $999 iPhone X allegedly managed just 16 percent, despite flagship features like an edge-to-edge OLED screen and Face ID.
"We now have a full quarter of results for all of Apple's new iPhones," wrote CIRP co-founder Josh Lowitz. "Together they account for a smaller share of total sales than the newest phones did this time last year."
In the December quarter CIRP still ranked the iPhone 8 family of devices about the iPhone X, and had the iPhone 8 outselling the iPhone X individually. But, that wasn't correct, according to Apple CEO Tim Cook.
In February, Cook said that the iPhone X had been the best-selling iPhone every week since its November launch, through the December quarter, and all the way up to the day of the quarterly earnings announcement on Feb. 1. Those statements pointed to worldwide performance though, not just the U.S.
CIRP said that sales of the iPhone 6s and iPhone 7 remained relatively strong, and that the iPhone SE rose quarter-over-quarter to 8 percent.
A "weighted" average retail price for iPhones, described as a "proxy" of Apple's average selling price that it reports quarterly, slid from $766 to $746. Apple's actual average selling price for the holiday quarter was $796, and the metric historically drops in the first calendar quarter of the year. so a predicted decline isn't a big surprise.
"With eight models available, and the newest ones costing close to $1,000, consumers appear to want older, cheaper models that have many of the same features," argued another CIRP co-founder, Mike Levin.
CIRP based its findings on its survey of 500 U.S.-based Apple customers that purchased an iPhone, iPad, or Mac between January 1 and March 31, 2018.
Comments
The true Apple fans can say what they want, but overall we are a very small minority of consumers. The sales of the luxury model are going to be heavily stacked toward the beginning of the product's life cycle as the ones that want one typically want one right away. With the rumors of a $600 6.1" LCD device as well as a possible $100 price cut to the next version of the X the smart money is staying on the sidelines until this fall.
Which sells more units? A high level Toyota Camry or a Lexus? A Sony A8F 65" OLED TV at $3800 list or a Sony X850F at $1800? A Hershey's chocolate bar at $1 a bar or some hand made chocolate at $30 a pound? Etc.
Cheaper model sells more!
That just means globally the X outsold the 8...
Like I keep saying, we do keep track of what analysts say, and how they glean their info. CIRP misses a lot.
You're aware that this survey has zero to do with Huawei, LG, and Samsung, right?
The survey might be wrong as the author of the article wrote but more importantly;
* Tim Cook’s statement was about global sales.
* The Survey was about US sales.
** I’m sure Tim Cook was right (for legal reasons) but in theory the survey could also be right.
- It’s possible that the iPhone sales percentages globally are different from what iPhones are being sold in the US.
But even if it's true that in subsequent quarters the non-top-tier iPhone models are selling more, so what? This remains good news, because they're still iPhones. And as noted it's expected that lower-tiered models will sell more than top-tier models.
Heads, Apple wins, tails, knockoffs lose. Take your pick.
Then you're a fool if you believe he's lying -- as a C-level exec of a publicly traded corp, Cook is prohibited from lying to stockholders.
Good thing you're not one of them.
Just admit that you want Apple to fail and stop trying to be rational about it.