iPhone, iOS 'dominant' over Android in English-speaking countries
According to a new report by DeviceAtlas, English-speaking countries, as well as Japan, prefer iOS, while the non-English-speaking world prefers Android.
![DeviceAtlas' operating system market share ranking by country](https://apple.insidercdn.com/gallery/25929-36139-deviceatlas_countries_chart-l.jpg)
The Mobile Web Intelligence Report, released this week by DeviceAtlas, found that in the first quarter, iOS leads in market share collected by device identifier in such countries as Australia, Canada, Japan, the U.K. and the U.S., while holding a slim lead in Sweden.
Android, on the other hand, holds a lead in Argentina, Brazil, Colombia, Egypt, France, Germany, India, Italy, Malaysia, Nigeria, Poland, Russia, South Africa and Spain. iOS, however, has made gains in some countries where it still trails, including Colombia, Egypt and Ireland.
DeviceAtlas also found that KaiOS, a new operating system, has cut into the margins of both incumbents in India, pushing Apple into third place.
Feature phones remain, as DeviceAtlas described it, "an active part of most countries' mobile ecosystem," indicating that smartphone markets still have room to grow.
"The feature phone segment has not gone away, and may even be making a resurgence," Martin Clancy, Head of Marketing for DeviceAtlas, said as part of the report's release. "The growth in feature phone traffic in India underlines the fact that web publishers and service providers ignore users on these devices at their peril."
The survey was taken during the mass of reports claiming that the iPhone X, and the iPhone as a whole, was doing poorly on the quarter, and would continue to underperform for the remainder of Apple's fiscal year. Apple CEO Tim Cook put most of those sales estimates to death during the earnings announcement on March 1.
"Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter," Cook said as Apple announced earnings on Tuesday. "We also grew revenue in all of our geographic segments, with over 20 percent growth in Greater China and Japan."
![DeviceAtlas' operating system market share ranking by country](https://apple.insidercdn.com/gallery/25929-36139-deviceatlas_countries_chart-l.jpg)
The Mobile Web Intelligence Report, released this week by DeviceAtlas, found that in the first quarter, iOS leads in market share collected by device identifier in such countries as Australia, Canada, Japan, the U.K. and the U.S., while holding a slim lead in Sweden.
Android, on the other hand, holds a lead in Argentina, Brazil, Colombia, Egypt, France, Germany, India, Italy, Malaysia, Nigeria, Poland, Russia, South Africa and Spain. iOS, however, has made gains in some countries where it still trails, including Colombia, Egypt and Ireland.
DeviceAtlas also found that KaiOS, a new operating system, has cut into the margins of both incumbents in India, pushing Apple into third place.
Feature phones remain, as DeviceAtlas described it, "an active part of most countries' mobile ecosystem," indicating that smartphone markets still have room to grow.
"The feature phone segment has not gone away, and may even be making a resurgence," Martin Clancy, Head of Marketing for DeviceAtlas, said as part of the report's release. "The growth in feature phone traffic in India underlines the fact that web publishers and service providers ignore users on these devices at their peril."
The survey was taken during the mass of reports claiming that the iPhone X, and the iPhone as a whole, was doing poorly on the quarter, and would continue to underperform for the remainder of Apple's fiscal year. Apple CEO Tim Cook put most of those sales estimates to death during the earnings announcement on March 1.
"Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter," Cook said as Apple announced earnings on Tuesday. "We also grew revenue in all of our geographic segments, with over 20 percent growth in Greater China and Japan."
Comments
edit: isn’t KAios for feature phones?
Yes, other than Germany all the other countries on the list comes down to disposable income and how much they have. If you look at other consumer product you probably see similar trend. I bet many of these countries have motorcycles and bikes are primary transportation.
I am not sure why surveiers want to treat all consumers equal, we are not and because one consumer does one thing does not may other follow suit.
your math is a little off, they are at $897B
I’m enjoying life here in the English-speaking Philippines, where most folks have either an Android or a feature phone. It comes down to cost.
My iPhone 8+ 64GB cost me 51,500 pesos at the iStore (a very nice chain of Apple Authorized resellers here). That’s about $1000. And that’s about five months salary for the person who I interacted with while in that store. Many people earn half that, equivalent to about $100/month. So there’s the rub; it doesn’t break down by language spoken. Prefers really means prefers only among those whose budget would allow them to opt for either. For the vast majority of the world, that’s just not the case.
But back in Boca Raton? Yeah, people prefer iPhone. And expensive Verizon mobile plans. And high rise condos. And, from what I could tell in the 7 years I lived there, Mercedes over BMW. No accounting for some people’s preferences, eh?
If German’s truly appreciated the privacy advantage I’m sure Apple’s share there would be bigger. Then again, growth and share are just a passing interest for me. I really don’t give a shit and use Apple for design and privacy reasons. I find all the stock growth and market cap discussions surrounding Apple tidious and hugely distracting.
So if they say marijuana is the gateway drug to more hardcore (i.e. expensive) drugs, then having a cheap iPhone is the gateway to be locked into the Apple Ecosystem, which is the long term game.
As to the majority of smartphones worldwide being Androids, even Tim Cook is happy with that. He calls Android the smartphone training ground, with many eventually upgrading to iOS when they have the means.
And those folks living in Boca Raton aren’t one homogenous group. Boca is home, or second, third or fourth home, to wealthy people from all over the world. It’s a destination for many who consider themselves elite. That’s reason enough for me to have gotten out. I moved there, down from the snow and cold of Massachusetts, only to be close to my aging mom, to help her out in her twilight years. If she were not there, I’d have moved from New England to somewhere in the desert Southwest. Much more adventure out west versus down south on the east coast. But it worked out for me as I’m here exploring the incredible natural beauty of SE Asia now.