IMO, the target for Apple TV are casual gamers, and they already have their games in their iPhons and iPads. They aren't going to sit in front of a TV to play the same games they have in their mobile devices.
Apple had a chance to enter the PC/console gaming market when Bungie had Halo for Mac. MS took advantage of that, and the rest is history.
claire1 said: Well no, Apple doesn't have to make a crappy Xbox controller clone they can make something completely original. I believe the gaming market needs a fresh controller instead of something dating back from the 90s. I didn't even think of the W chip, it would be useful as it saves battery live over bluetooth correct? Add in the Taptic Engine, M processor and other Apple patents and you have a nice input device.
The SteelSeries Nimbus already gets 40 hours of battery life, so that isn't really a weak spot that would warrant using the W series chip. Yes, Taptic Engine could potentially be used for simulating D-Pads or thumb sticks like the Valve-branded controller for their failed gaming box business, but those were generally reviewed as being an adequate substitute, not something that significantly improved the experience vs. standard analog controllers.
Let me guess... Apple TV won't be getting any love...
If Apple want Apple TV to be taken seriously when it comes to gaming parhaps they should have the balls to build their own dedicated first party gaming controller. Leaving the game controller to a third party shows a lack of commitment and confidence in the platform. Or expecting that glass trackpad remote to be a gaming controller is all kinds of lol.
Why is this true? If a third party exists, why must Apple build one too?
Look at printers - Apple got out of the printer market, does that mean the platform isn’t serious for desktop publishing and printing? Of course not. So why is it different for controllers and gaming?
Seems like you answered your own question, Apple made their own printer to propel the Mac into the world of desktop publishing. Once it was established they could disengage, but the first party commitment at the outset gave it legitimacy and power.
Do you think Microsoft, Sony, or Nintendo would consider releasing a console without a first party controller? They wouldn't be taken seriously, and that's where Apple is now.
Nope, because it’s not the same — Apple released the first laser printer with PostScript, which was a major leap forward in desktop publishing. Before the the LaserWriter every printer manufacturer had their own page language, so when PS came out it was the first to offer fast, high quality, affordable laser printing. It was a prime mover and the desktop publishing movement exploded. There is no such achievement here by Apple releasing a standard controller that would functionally be identical to Nimbus.
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https://en.m.wikipedia.org/wiki/Laser_printing#History