Apple's sales deal with Amazon will benefit consumers, but harm small business

AppleInsiderAppleInsider
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in General Discussion
A partnership between the two companies will soon make new Apple products easier to find on Amazon, but at the expense of small businesses that until now depended on Amazon to reach customers.

Amazon


Starting Jan. 4, only Apple products listed by the company itself and authorized resellers will be allowed on Amazon. This is nominally meant to expand the products available and improve customer satisfaction, but CNET noted on Monday that a legitimate market for used and refurbished devices on the verge of collapse.

"Sellers are incredibly important to Amazon and our customers, and we are notifying them now so they can prepare for this change," an Amazon spokesperson said.

One seller, Page Weil, complained to CNET however that Amazon is offering no other support, other than promising to ship back unsold inventory at its expense. Weil currently has about $50,000 worth in Apple products stored at Amazon warehouses, and plans to use eBay to liquidate anything that doesn't sell before the January deadline.

Some businesses may be able to slip under the wire through Amazon's Renewed certified refurbished program, but only if they're already selling millions of dollars in Apple products. It's thought that hundreds or even thousands of businesses won't qualify, and will be forced to go to eBay or other sites to move stock.

Amazon' owen Renewed certified refurbished offerings aren't impacted by the deal with Apple.

The Apple-Amazon deal applies to the U.S., U.K., France, Germany, India, Italy, Japan, and Spain, and will bring products like the iPhone XR, the 2018 iPad Pro, and the Apple Watch Series 4 in coming weeks. One notable exception is the HomePod, since that would compete with Amazon's Echo speakers.

Apple says that it is "working with Amazon to improve the experience for Apple customers on their site."

Comments

  • Reply 1 of 5
    hmlongcohmlongco Posts: 537member
    Unfortunately, a lot of "Apple" products on Amazon were knockoffs, especially in regard to cables, chargers, and accessories. Some genuine small businesses may be impacted, but as the article indicates, generally its consumers that will benefit,
    racerhomie3airnerdronn
  • Reply 2 of 5
    payecopayeco Posts: 581member
    hmlongco said:
    Unfortunately, a lot of "Apple" products on Amazon were knockoffs, especially in regard to cables, chargers, and accessories. Some genuine small businesses may be impacted, but as the article indicates, generally its consumers that will benefit,
    That is definitely true about the knockoff accessories but you could also sometimes find some killer deals on Macs on Amazon from individual resellers.
  • Reply 3 of 5
    airnerdairnerd Posts: 693member
    Unfortunately it is the middle man that gets hurt when large companies set up direct to consumer ventures like this.  Sucks for them, but the consumer wins in the end.  
  • Reply 4 of 5
    80s_Apple_Guy80s_Apple_Guy Posts: 286member
    Consumers will not benefit. Yes there were knockoffs and crap but getting Apple products will be more expensive as resale and refurb and extra inventory reductions will be gone from Amazon. 
  • Reply 5 of 5
    airnerdairnerd Posts: 693member
    80s_Apple_Guy said:
    Consumers will not benefit. Yes there were knockoffs and crap but getting Apple products will be more expensive as resale and refurb and extra inventory reductions will be gone from Amazon. 
    Also gone will be the middle man markup on literally EVERY product on Amazon, though.  Those in the middle weren't offering a service for free, so Apple is just using Amazon as their delivery mechanism which means they don't need to have a markup.  
    ronn
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