Apple shifting marketing staff, pushing trade-ins to expand sales of 2018 iPhones

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  • Reply 21 of 27
    LatkoLatko Posts: 398member
    .....“analyst paranoia about Apple no longer reporting unit sales” => if someone here thinks there is no higher truth than a CEO being so arrogant as to not comply to international reporting standards and conventions, he’d better completely redo his perspective. It is up to Tim to either feed or calm those uncertainty factors you mention. He’s mainly doing the first - as he has no higher truth than those who follow him, apparently. And raising prices for the sake of protecting sales volume is actually a very, very (=intrinsically) bad idea - especially combined with not disclosing unit sales numbers which is already backfiring on him. Time for a change.
    edited December 2018
  • Reply 22 of 27
    Wait!!  So unit sales doesn’t matter any more, nor does ASP of said unit sales. So why does anyone care what Apple is selling their phones for!?  Why is the article negative!?  

    It should be - “APPLE’s having a sale, here’s your chance to get a discount getting into one of the greatest ecosystems in modern history!”

    instead, Apple is doomed, prepare for the worse. 
  • Reply 23 of 27
    dcgoodcgoo Posts: 215member
    Will they give me more ££££ than last week when I trade in my phone? Probably not especially as I don't want an XR or XS but an iPhone 8.
    Those new phones are just too big for me.
    Isn’t the iPhone Xs smaller than an iPhone 8? Screen is bigger yes, but overall dimensions are smaller (I thought)
  • Reply 24 of 27
    entropysentropys Posts: 1,850member
    donjuan said:
    Great. Maybe assign one or two people to start working on that mythical new modular Mac Pro while you're at it, Timmy boy?
    I would settle for an updated iMac with latest gen processors and Graphics.
    “Timmy boy”  is too busy virtue signalling to approve the release though.
  • Reply 25 of 27
    Mike WuertheleMike Wuerthele Posts: 4,872administrator
    Latko said:
    .....“analyst paranoia about Apple no longer reporting unit sales” => if someone here thinks there is no higher truth than a CEO being so arrogant as to not comply to international reporting standards and conventions, he’d better completely redo his perspective. It is up to Tim to either feed or calm those uncertainty factors you mention. He’s mainly doing the first - as he has no higher truth than those who follow him, apparently. And raising prices for the sake of protecting sales volume is actually a very, very (=intrinsically) bad idea - especially combined with not disclosing unit sales numbers which is already backfiring on him. Time for a change.
    Only if you're going to boot Stay Nadella at Microsoft, Zuckerberg, Ki Nam Kim at Samsung, Sundar Pichai at Google too. None of them report unit sales.
    edited December 2018 muthuk_vanalingam
  • Reply 26 of 27
    Latko said:
    .....“analyst paranoia about Apple no longer reporting unit sales” => if someone here thinks there is no higher truth than a CEO being so arrogant as to not comply to international reporting standards and conventions, he’d better completely redo his perspective. It is up to Tim to either feed or calm those uncertainty factors you mention. He’s mainly doing the first - as he has no higher truth than those who follow him, apparently. And raising prices for the sake of protecting sales volume is actually a very, very (=intrinsically) bad idea - especially combined with not disclosing unit sales numbers which is already backfiring on him. Time for a change.
    Only if you're going to boot Stay Nadella at Microsoft, Zuckerberg, Ki Nam Kim at Samsung, Sundar Pichai at Google too. None of them report unit sales.
    And none of them ever did (or at least not on a regular basis). But Apple did. When units were growing we got press releases like this:

    https://www.apple.com/newsroom/2015/09/28Apple-Announces-Record-iPhone-6s-iPhone-6s-Plus-Sales/
    CUPERTINO, California — September 28, 2015 — Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.
    “Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

    https://www.apple.com/newsroom/2014/09/22First-Weekend-iPhone-Sales-Top-10-Million-Set-New-Record/
    CUPERTINO, California—September 22, 2014— Apple® today announced it has sold over 10 million new iPhone® 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year. 
    “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

    https://www.apple.com/newsroom/2014/09/15Apple-Announces-Record-Pre-orders-for-iPhone-6-iPhone-6-Plus-Top-Four-Million-in-First-24-Hours/
    CUPERTINO, California—September 15, 2014—Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store(www.apple.com) to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.
    “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.

    https://www.apple.com/newsroom/2013/09/23First-Weekend-iPhone-Sales-Top-Nine-Million-Sets-New-Record/
    CUPERTINO, California―September 23, 2013―Apple® today announced it has sold a record-breaking nine million new iPhone® 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
    “This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”

    https://www.apple.com/newsroom/2012/09/24iPhone-5-First-Weekend-Sales-Top-Five-Million/
    CUPERTINO, California—September 24, 2012—Apple® today announced it has sold over five million of its new iPhone® 5, just three days after its launch on September 21, and more than 100 million iOS devices have been updated with iOS 6, the world’s most advanced mobile operating system. iPhone 5 is available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK, and will be available in 22 more countries on September 28 and more than 100 countries by the end of the year. Demand for iPhone 5 exceeded the initial supply and while the majority of pre-orders have been shipped to customers, many are scheduled to be shipped in October.
    “Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”

    https://www.apple.com/newsroom/2012/09/17iPhone-5-Pre-Orders-Top-Two-Million-in-First-24-Hours/
    CUPERTINO, California—September 17, 2012—Apple® today announced pre-orders of its iPhone® 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**
    “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

    https://www.apple.com/newsroom/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million/
    CUPERTINO, California—October 17, 2011— Apple® today announced it has sold over four million of its new iPhone® 4S, just three days after its launch on October 14. In addition, more than 25 million customers are already using iOS 5, the world’s most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud®, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on October 28 and more than 70 countries by the end of the year.
    “iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever.”

    https://www.apple.com/newsroom/2011/10/10iPhone-4S-Pre-Orders-Top-One-Million-in-First-24-Hours/
    CUPERTINO, California—October 10, 2011—Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.
    “We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
    muthuk_vanalingam
  • Reply 27 of 27
    As per Above Avalon, Apple has seen generally flat iPhone sales for the past few years but bc of the demand for grey market Apple devices their installed user base has grown by ~300 million users. 

    Apple is leveraging the grey market value of their older devices. Seems a smart thing to do to me. 
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