Apple's Tim Cook meets with power brokers at Davos, says education efforts 'for the people...
Apple CEO Tim Cook is in Davos, Switzerland this week for the annual World Economic Forum, where corporate and political leaders gather to discuss their plans for the future.
Cook speaking to Armenian Prime Minister Nikol Pashinyan.
On Tuesday Cook met with Armenian Prime Minister Nikol Pashinyan, according to Apple Must and News.am. It's unknown what the pair discussed, but Apple has relatively little presence in Armenia -- there are no physical Apple stores there, and its local online store is in English. iPhones are sold at Ucom outlets.
Cook also conducted an interview with Germany's Bild, talking education in order to promote the translation of the "Everyone Can Create" curriculum into German.
The CEO reiterated many of Apple's talking points, but did share how his upbringing influenced his attitudes.
"I was born in a very rural lower middle class environment. I loved it and it's great for me but the thing that enabled me to do other things and to be at Apple today is education," he said.
"I had a separate music class and I loved that class, learning to play the trombone. But the other classes that I was taking didn't inherently have creativity embedded in it like the way we see it should be today."
Cook claimed that the company's educational efforts are altruistic, despite the fact that Everyone Can Create relies on iPads and a separate program, "Everyone Can Code," teaches the Apple-created Swift programming language.
"We are doing it for people," he asserted. "If it has an indirect effect on our business that's fine but frankly this is from the heart. This isn't something that I'm saying I expect a return of investment."
Cook speaking to Armenian Prime Minister Nikol Pashinyan.
On Tuesday Cook met with Armenian Prime Minister Nikol Pashinyan, according to Apple Must and News.am. It's unknown what the pair discussed, but Apple has relatively little presence in Armenia -- there are no physical Apple stores there, and its local online store is in English. iPhones are sold at Ucom outlets.
Cook also conducted an interview with Germany's Bild, talking education in order to promote the translation of the "Everyone Can Create" curriculum into German.
The CEO reiterated many of Apple's talking points, but did share how his upbringing influenced his attitudes.
"I was born in a very rural lower middle class environment. I loved it and it's great for me but the thing that enabled me to do other things and to be at Apple today is education," he said.
"I had a separate music class and I loved that class, learning to play the trombone. But the other classes that I was taking didn't inherently have creativity embedded in it like the way we see it should be today."
Cook claimed that the company's educational efforts are altruistic, despite the fact that Everyone Can Create relies on iPads and a separate program, "Everyone Can Code," teaches the Apple-created Swift programming language.
"We are doing it for people," he asserted. "If it has an indirect effect on our business that's fine but frankly this is from the heart. This isn't something that I'm saying I expect a return of investment."
Comments
Its MUCH better if they all stay in their silos and face their challenges, cut off from any chance to compare notes.
Hey, maybe that “stay in your silo” stuff - if it’s so good for institutional governance - would work out good to advance Medicine, Music and Art too!
It’s differing beliefs coming together to find common ground THATS DIPLOMACY!
But if you want to see true fascism as originally envisaged, it’s the captains of industry getting into bed with politicians. Crony Corporatism.
Big Government, Big Business, Big Union. All three triumphantly together, in your face.
How did that story go? Ahh, yes
A promising start. Pirate flags over Cupertino etc etc.
except now it is at risk of becoming
PS:KWestCoast said: No, it could be all sorts of things, but Cook isn’t a government representative. He is Big Business, not a diplomat. He represents his company at best. He would be negotiating a deal to benefit his interests, which are highly unlikely to intersect with that of the little guy.
It’s a psychological disease. I used to think smoking pot would help those imprisoned in their tiny egos, but these types seem to be increasing in number, even though there’s more legal cannabis around.
Maybe Steve Jobs was right — it takes an LSD trip or two. Mushrooms or ayahuasca will do as well, since there’s a shortage of reliable acid.
I see both sides.... I get what he's saying - that he's not doing it for ROI - but at the same time, it's at the WEF so it kinda comes off as vapid elitism.