Cook promises shareholders Apple is 'planting seeds' and 'rolling the dice' on future prod...
Trying to rally people at Apple's annual shareholders meeting, CEO Tim Cook said that he company is "planting seeds" and "rolling the dice" on future products that will "blow you away."
The Magic Leap One AR headset.
Cook claimed he's "never been more optimistic" about where Apple is going, according to Bloomberg. The company saw a rough December quarter in which iPhone sales fell 15 percent year-over-year, and most analysts don't expect them to resume growth until this fall's models ship.
The executive didn't elaborate on what future products he meant, but Apple is known to be working on an augmented reality headset and self-driving car technology. Both are potential gambles, given intense competition in the autonomous car space, and the absence of any affordable, mainstream AR headsets. Products like the Magic Leap One and Microsoft's HoloLens have so far targeted niche audiences like businesses.
Apple has meanwhile been criticized as failing to innovate the same way it did under co-founder Steve Jobs. The success of the Apple Watch has been offset by lackluster HomePod numbers, and even the Watch is limited by iPhone ownership.
During today's meeting Cook separately addressed a defeated shareholder measure calling for "ideological diversity" in the board of directors. Apple is a famously liberal-leaning company, if mostly on social topics, not economic ones.
The Magic Leap One AR headset.
Cook claimed he's "never been more optimistic" about where Apple is going, according to Bloomberg. The company saw a rough December quarter in which iPhone sales fell 15 percent year-over-year, and most analysts don't expect them to resume growth until this fall's models ship.
The executive didn't elaborate on what future products he meant, but Apple is known to be working on an augmented reality headset and self-driving car technology. Both are potential gambles, given intense competition in the autonomous car space, and the absence of any affordable, mainstream AR headsets. Products like the Magic Leap One and Microsoft's HoloLens have so far targeted niche audiences like businesses.
Apple has meanwhile been criticized as failing to innovate the same way it did under co-founder Steve Jobs. The success of the Apple Watch has been offset by lackluster HomePod numbers, and even the Watch is limited by iPhone ownership.
During today's meeting Cook separately addressed a defeated shareholder measure calling for "ideological diversity" in the board of directors. Apple is a famously liberal-leaning company, if mostly on social topics, not economic ones.
Comments
*https://www.statista.com/statistics/755625/iphones-in-use-in-us-china-and-rest-of-the-world/
I've been saying this since ARKit rolled out in iOS 11, most of what is available or has been teased during keynotes is kinda useless or something that could just be done in 3D with no AR required (like the really cool but also kinda silly model of Apple Park at the visitor's center. It's a good demonstration of the tech but why can't I just download an app at home and get a virtual tour in 3D the same way? I don't see the reason I have to walk around a physical model to see an overlay on my phone).
Also, I've noticed that all the comments of "wait for developers to figure this out" have pretty much disappeared. Which I find a little funny as, way back in 2017, when I made similar comments I was told "not to crap on it" before we saw what developers will do. It's coming up on two years...
Apple reported 900 million in use but I guess some people could own 2?
I have little faith in his leadership of a corporate vision, especially after the hype he built behind the "Hello Again" keynote only to introduce a silly Touch Bar keyboard.
Expectations are low...
There is no question Apple has done well under Cook’s leadership. Its margins are healthy and the supply chain no doubt is impressive. But I suspect you are right that he isn’t the vision man that Jobs was. Iterations keeping product up to date aren’t happening I suspect because it complicates the supply chain and raises costs. We don’t know what ideas haven’t happened because margin protection was uncertain.
Who could be? Forstall had elements of the perfectionist that Jobs was, and maybe a bit of the vision too, so from the rest of the executive’s perspective he was a goner once Jobs had passed away.
Apple released 2 of the biggest products in tech history in the past few years. One of them being Apples 2nd biggest product ever.
Wow. The standards for Apple are ridiculous!!
Of course when he was too unreasonable they managed to change his mind.
Not that he was always right even when they shipped something. But he has that unreasonable trait which expected the impossible - and in retrospect iPhone 1 was impossible.
Theres some hope for Apple though - the Cook era produced the AirPods, which are perfect.
Exciting new products in the pipeline is well and good, but how about just keep existing products up to date? ZDnet had one of those annoying slideshows at the moment of Apple do not buys which explains the current state, unfortunately.