Apple rolls out new Smart Covers for 2019 iPad Air & Mini models
Capitalizing on the launch of new iPad Air and Mini tablets, Apple on Monday released matching Smart Covers in varying colors and materials.
The 2019 leather iPad Air Smart Cover in (PRODUCT)RED.
For the 2019 Air, the company has new leather and polyurethane cases. Both feature automatic wake/sleep functions, and their lids can be rolled back to prop an Air in two positions.
The standard polyurethane Smart Cover costs $49, and comes in white, papaya, charcoal gray, and pink sand colors. Leather versions are $69 and available in black, red, saddle brown, midnight blue, and (PRODUCT)RED, the last donating a portion of proceeds to the Global Fund, a charity fighting AIDS, malaria, and tuberculosis.
For the Mini Apple is only offering a polyurethane Cover, priced at $39. Color options are white, papaya, charcoal gray, and pink sand.
The 2019 iPad mini Smart Cover in papaya.
Most of the new case options are only shipping March 20, even expedited -- an exception is the leather Air Cover, which may ship today for people quick on the draw.
The 2019 Air and Mini are mostly spec upgrades, with A12 processors, True Tone displays, up to 256 gigabytes of storage, and first-generation Apple Pencil support. The Air additionally supports Smart Keyboards.
The 2019 leather iPad Air Smart Cover in (PRODUCT)RED.
For the 2019 Air, the company has new leather and polyurethane cases. Both feature automatic wake/sleep functions, and their lids can be rolled back to prop an Air in two positions.
The standard polyurethane Smart Cover costs $49, and comes in white, papaya, charcoal gray, and pink sand colors. Leather versions are $69 and available in black, red, saddle brown, midnight blue, and (PRODUCT)RED, the last donating a portion of proceeds to the Global Fund, a charity fighting AIDS, malaria, and tuberculosis.
For the Mini Apple is only offering a polyurethane Cover, priced at $39. Color options are white, papaya, charcoal gray, and pink sand.
The 2019 iPad mini Smart Cover in papaya.
Most of the new case options are only shipping March 20, even expedited -- an exception is the leather Air Cover, which may ship today for people quick on the draw.
The 2019 Air and Mini are mostly spec upgrades, with A12 processors, True Tone displays, up to 256 gigabytes of storage, and first-generation Apple Pencil support. The Air additionally supports Smart Keyboards.
Comments
I wouldn't mind Apple deliberately obsoleting a prior Gen's case if they just make a similar offering for the latest and greatest. But no. All we get is a cover, and not a leather one at that. If only the m2 wasn't showing its performance age.
While I'm happy with a number of moves Apple has made in the last 6 months to a year, this is yet another example of the impact of the new, more corporate Apple. Knowing a bit about design, it seems they tried to cheapen up the new version to increase that profit margin. As a consumer, I'd have rather they kept the previous quality and added $10, maybe $20 to the price. What they have done in doing this, is just undermine my appreciation of Apple. But, by the numbers, there are probably more people who'll buy the Smart Cover today, who never owned the previous version... so they win overall (which was probably part of the calculation, unfortunately).