Apple's video service will treat original content as loss-leader for subscriptions

2»

Comments

  • Reply 21 of 35
    anomeanome Posts: 1,533member
    lkrupp said:
    Are they stupid? Wait, don’t answer that.

    Damn. I had a really clever response to that question.

    (Hint: They don't understand the term monopoly, let alone possess the ability to use it correctly in a sentence.)

    watto_cobra
  • Reply 22 of 35
    mattinozmattinoz Posts: 2,322member
    You mean like any business or business group in an existing company they are investing money to attract customers then using the growth to make the product more attractive and get more customers before calling a profit down the track based on total investment. 


    watto_cobra
  • Reply 23 of 35
    flydogflydog Posts: 1,124member
    lkrupp said:
    If true will this generate claims of anti-competitive behavior. Remember, this is Apple we’re talking about.
    You didn't provide any reasoning for your conclusion, and it doesn't make much sense just based on the facts in the article.  Businesses lose money in some aspects of their operations all the time, that by itself is meaningless in evaluating whether they are violating antitrust laws, and someone has already pointed out, Apple is not even a microscopic fraction of the entire media market.  .001% market share would be pushing it. 
  • Reply 24 of 35
    If Apple can get Disney+ on the movie subscription service - then....game changer.
    watto_cobra
  • Reply 25 of 35
    jcs2305jcs2305 Posts: 1,337member
    gatorguy said:
    "The (Apple) storefront will also offer recommendations based on the user's viewing habits, to tempt them into paying for access to that content...
    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly".

    FWIW data-mining customers in order to sell them something is a big complaint here, even if the one holding the data isn't selling it. Simply possessing it is enough to send some of our members into a tizzy. AFAICT what the above describes is considered by a great many AI members to be an intrusion on user privacy, stealing your data and monetizing it. 
    Doesn’t Netflix do this now ? 

    https://help.netflix.com/en/node/100639

    Surely many of the members here use Netflix regularly and are aware of how their recommendation algorithm works?  Wouldn’t this be something that would have already had folks here in a tizzy ? 
  • Reply 26 of 35
    gatorguygatorguy Posts: 24,213member
    jcs2305 said:
    gatorguy said:
    "The (Apple) storefront will also offer recommendations based on the user's viewing habits, to tempt them into paying for access to that content...
    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly".

    FWIW data-mining customers in order to sell them something is a big complaint here, even if the one holding the data isn't selling it. Simply possessing it is enough to send some of our members into a tizzy. AFAICT what the above describes is considered by a great many AI members to be an intrusion on user privacy, stealing your data and monetizing it. 
    Doesn’t Netflix do this now ? 

    https://help.netflix.com/en/node/100639

    Surely many of the members here use Netflix regularly and are aware of how their recommendation algorithm works?  Wouldn’t this be something that would have already had folks here in a tizzy ? 
    No, actually they don't do what Apple is being rumored to do (emphasis on rumor)

    Supposedly Apple will use what they learn about you to market 3rd party products on that company's behalf, more akin to placing ads that profit off data than simply recommending another of their own products for consumption ala Netflix. Apple tracks how and when you sue their service, what content you search and/or watch, then monetizes that data.

    Yes Apple would keep what they know about you to themselves, but other companies that also keep it to themselves when working on another companies behalf are tagged as evil data thieves selling you to the highest bidder even if it's not an accurate description. Personally I'd not be one to consider it evil. 

    Reiterating, all rumor of course. 
    edited March 2019 Latko
  • Reply 27 of 35
    mjtomlinmjtomlin Posts: 2,673member
    With Bob Iger on both the Apple and Disney board of directors, it would be quite an embarrassment if Apple can't get access to Disney+ streaming. I read that Disney+ will be announced on April 11, 2019 (but not released until later in 2019). Disney's portoflio is very impressive: Twentieth Century Fox, LucasFilm, Marvel, ABC TV, National Geographic, ESPN, A&E, and scores of other companies that you may have heard about. https://en.wikipedia.org/wiki/List_of_assets_owned_by_The_Walt_Disney_Company Apple's media assets are negligible by comparison. 

    And that's why Disney is starting their own service. Disney content not showing up on Apple's service will not be an "embarrassment", by any meaning. Being a board of director is about consulting and guidance, it's not an automatic "in" for Apple to get access to Disney's assets.
  • Reply 28 of 35
    mjtomlinmjtomlin Posts: 2,673member
    gatorguy said:
    If Apple wants to track and profile your viewing habits, your likes and dislikes, times and places, then serve up targeted ads suggesting you purchase/subscribe to such n'such and thus profiting from your data (is that what you call selling you?) it's now OK because it's a company you like? Sounds more as tho you don't necessarily object to the practice as much as who is doing it. 

    Who said Apple wanted to do that? I think you misunderstood the statement...

    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly

    The above statement says the item is valuable to broadcasters and other services that usually don't like to share that data. It doesn't say anything about it being valuable to Apple in any other way than being used to offer recommendations within their service.

    As it is now, Apple does not have access to user viewing habits in the Netflix app, and therefor, Apple is not able to make recommendations to content only offered by Netflix. However, if Netflix were to offer their service through Apple's service, then Apple would have access to that data and could say, "Hey! You like horror movies, there's a new horror movie on Netflix you might like."

    Understand now?
    edited March 2019 watto_cobra
  • Reply 29 of 35
    mjtomlinmjtomlin Posts: 2,673member
    gatorguy said:
    jcs2305 said:
    gatorguy said:
    "The (Apple) storefront will also offer recommendations based on the user's viewing habits, to tempt them into paying for access to that content...
    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly".

    FWIW data-mining customers in order to sell them something is a big complaint here, even if the one holding the data isn't selling it. Simply possessing it is enough to send some of our members into a tizzy. AFAICT what the above describes is considered by a great many AI members to be an intrusion on user privacy, stealing your data and monetizing it. 
    Doesn’t Netflix do this now ? 

    https://help.netflix.com/en/node/100639

    Surely many of the members here use Netflix regularly and are aware of how their recommendation algorithm works?  Wouldn’t this be something that would have already had folks here in a tizzy ? 
    No, actually they don't do what Apple is being rumored to do (emphasis on rumor)

    Supposedly Apple will use what they learn about you to market 3rd party products on that company's behalf, more akin to placing ads that profit off data than simply recommending another of their own products for consumption ala Netflix. Apple tracks how and when you sue their service, what content you search and/or watch, then monetizes that data.

    Yes Apple would keep what they know about you to themselves, but other companies that also keep it to themselves when working on another companies behalf are tagged as evil data thieves selling you to the highest bidder even if it's not an accurate description. Personally I'd not be one to consider it evil. 

    Reiterating, all rumor of course. 

    Nope. Apple is not offering you a separate 3rd party product. They're offering access to 3rd party content as part of Apple's service. Think of it more like cable where you can choose which "channel" you want to subscribe to. Recommendations are a form of advertising - and there's nothing wrong with that. The problem becomes a privacy issue when that data leaves the service and is used for other things.

    Also, "monetizing" data means making money directly from the data in some other way from where and how that data was collected. Using data to possibly make a user experience better in a given service or platform is not the same as monetizing that data.

    Collecting data on one web page and using it to target ads on another page is monetizing that data. You're getting paid more for that targeted ad whether the user buys the product, clicks on the ad, or even reads the ad. That's revenue based directly from that data.

    That's a huge difference than being recommended something by a service to improve that same service that you subscribed to.
    edited March 2019 LordeHawktmaywatto_cobra
  • Reply 30 of 35
    chasmchasm Posts: 3,304member
    lkrupp said:
    If true will this generate claims of anti-competitive behavior. Remember, this is Apple we’re talking about.
    No. It hasn't so far ... they've been offering various original (mostly music-oriented) programmes and documentaries through Apple Music for a while now as part of the music subscription.
    watto_cobra
  • Reply 31 of 35
    chasmchasm Posts: 3,304member
    mac_dog said:
    Netflix needs to do something soon with their streaming service. The content they claim is ‘recently added’ is old and only a handful of their produced content is actually worth watching. 
    Thank you for giving me an opportunity to plug one of the several original shows on Netflix that -- by themselves -- justify the subscription. For me personally, the new seasons of MST3K and A Series of Unfortunate Events were enough to ensure a membership all by itself, but I also get The Crown, Marco Polo, Stranger Things, House of Cards, Altered Carbon, Insatiable, The Chilling Adventures of Sabrina, and one I'm still sort of just starting to get into, The Umbrella Academy. Not to shabby for $10ish/month.

    Now your tastes could be a lot different than mine, but all of these shows have received rave reviews and attracted large, loyal audiences. So I'm calling BS on your claims regarding their self-produced content. Frankly I don't even pay attention to their non-classics movie and TV content much, so I can't comment on the "recently added" material.
  • Reply 32 of 35
    LatkoLatko Posts: 398member
    mjtomlin said:
    With Bob Iger on both the Apple and Disney board of directors, it would be quite an embarrassment if Apple can't get access to Disney+ streaming. I read that Disney+ will be announced on April 11, 2019 (but not released until later in 2019). Disney's portoflio is very impressive: Twentieth Century Fox, LucasFilm, Marvel, ABC TV, National Geographic, ESPN, A&E, and scores of other companies that you may have heard about. https://en.wikipedia.org/wiki/List_of_assets_owned_by_The_Walt_Disney_Company Apple's media assets are negligible by comparison. 

    And that's why Disney is starting their own service. Disney content not showing up on Apple's service will not be an "embarrassment", by any meaning. Being a board of director is about consulting and guidance, it's not an automatic "in" for Apple to get access to Disney's assets.
    Of course it is. Double hats at competitors in same industry
    edited March 2019
  • Reply 33 of 35
    gatorguygatorguy Posts: 24,213member
    mjtomlin said:
    gatorguy said:
    jcs2305 said:
    gatorguy said:
    "The (Apple) storefront will also offer recommendations based on the user's viewing habits, to tempt them into paying for access to that content...
    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly".

    FWIW data-mining customers in order to sell them something is a big complaint here, even if the one holding the data isn't selling it. Simply possessing it is enough to send some of our members into a tizzy. AFAICT what the above describes is considered by a great many AI members to be an intrusion on user privacy, stealing your data and monetizing it. 
    Doesn’t Netflix do this now ? 

    https://help.netflix.com/en/node/100639

    Surely many of the members here use Netflix regularly and are aware of how their recommendation algorithm works?  Wouldn’t this be something that would have already had folks here in a tizzy ? 
    No, actually they don't do what Apple is being rumored to do (emphasis on rumor)

    Supposedly Apple will use what they learn about you to market 3rd party products on that company's behalf, more akin to placing ads that profit off data than simply recommending another of their own products for consumption ala Netflix. Apple tracks how and when you sue their service, what content you search and/or watch, then monetizes that data.

    Yes Apple would keep what they know about you to themselves, but other companies that also keep it to themselves when working on another companies behalf are tagged as evil data thieves selling you to the highest bidder even if it's not an accurate description. Personally I'd not be one to consider it evil. 

    Reiterating, all rumor of course. 

    Nope. Apple is not offering you a separate 3rd party product. They're offering access to 3rd party content as part of Apple's service. Think of it more like cable where you can choose which "channel" you want to subscribe to. Recommendations are a form of advertising - and there's nothing wrong with that. The problem becomes a privacy issue when that data leaves the service and is used for other things.

    Also, "monetizing" data means making money directly from the data in some other way from where and how that data was collected. Using data to possibly make a user experience better in a given service or platform is not the same as monetizing that data.

    Collecting data on one web page and using it to target ads on another page is monetizing that data. You're getting paid more for that targeted ad whether the user buys the product, clicks on the ad, or even reads the ad. That's revenue based directly from that data.

    That's a huge difference than being recommended something by a service to improve that same service that you subscribed to.
    So like Roku?
    https://mashable.com/article/roku-channel-premium-subscriptions/#6fVgOEmz9mqP
    Collect viewing and user data for insights on likes/dislikes, times and places, and use it to market subscriptions/content to them (for a percentage) to 3rd party product suppliers who have chosen to make themselves available to the streaming service.

    What you're saying is Apple will collect their own data from their users, and add additional data sources to it form their partners, then use in it in profit making (monetizing whether you want to call it that), selling subscriptions and content from a partnered 3rd party product, and probably get a lot more profit than would be realized from simply clicking on the ad for it which is more typical on the web.
    ...according to the rumors. 


    edited March 2019
  • Reply 34 of 35
    LatkoLatko Posts: 398member
    mjtomlin said:
    gatorguy said:
    jcs2305 said:
    gatorguy said:
    "The (Apple) storefront will also offer recommendations based on the user's viewing habits, to tempt them into paying for access to that content...
    Apple would have access to viewing data generated by its users, a valuable item that broadcasters and services may not wish to share so directly".

    FWIW data-mining customers in order to sell them something is a big complaint here, even if the one holding the data isn't selling it. Simply possessing it is enough to send some of our members into a tizzy. AFAICT what the above describes is considered by a great many AI members to be an intrusion on user privacy, stealing your data and monetizing it. 
    Doesn’t Netflix do this now ? 

    https://help.netflix.com/en/node/100639

    Surely many of the members here use Netflix regularly and are aware of how their recommendation algorithm works?  Wouldn’t this be something that would have already had folks here in a tizzy ? 
    No, actually they don't do what Apple is being rumored to do (emphasis on rumor)

    Supposedly Apple will use what they learn about you to market 3rd party products on that company's behalf, more akin to placing ads that profit off data than simply recommending another of their own products for consumption ala Netflix. Apple tracks how and when you sue their service, what content you search and/or watch, then monetizes that data.

    Yes Apple would keep what they know about you to themselves, but other companies that also keep it to themselves when working on another companies behalf are tagged as evil data thieves selling you to the highest bidder even if it's not an accurate description. Personally I'd not be one to consider it evil. 

    Reiterating, all rumor of course. 

    Nope. Apple is not offering you a separate 3rd party product. They're offering access to 3rd party content as part of Apple's service. Think of it more like cable where you can choose which "channel" you want to subscribe to. Recommendations are a form of advertising - and there's nothing wrong with that. The problem becomes a privacy issue when that data leaves the service and is used for other things.

    Also, "monetizing" data means making money directly from the data in some other way from where and how that data was collected. Using data to possibly make a user experience better in a given service or platform is not the same as monetizing that data.

    Collecting data on one web page and using it to target ads on another page is monetizing that data. You're getting paid more for that targeted ad whether the user buys the product, clicks on the ad, or even reads the ad. That's revenue based directly from that data.

    That's a huge difference than being recommended something by a service to improve that same service that you subscribed to.
    Agree.
    But the industry keeps itself alive by promising the one (better recommendations) and monetizing the other (cross-selling bulk user data)
    edited March 2019
  • Reply 35 of 35
    19831983 Posts: 1,225member
    None of this so far sounds very compelling, maybe after the steaming event this month provides more details, things might change, doubt it though.
Sign In or Register to comment.