What An “Apple Car” Will Be Up Against
Yesterday, Tesla held an investor event focused on vehicle autonomy and presented an in-depth look at what they’ve been doing behind the scenes for the past several years. Their plan is operate what they’re calling the “Tesla Network”, which will function as a vehicle-on-demand driverless taxi service. Tesla car owners will be able to add or remove their vehicle(s) to this service via an app, which could let them rent out their car while they are not using it, splitting the earned revenue with Tesla. They expect full autonomy will soon be possible due to their massive neural network training effort.
When Apple finally enters the autonomous vehicle space (assuming they do), they may be at a disadvantage since Tesla has refined their largely vision-based system, over one which collects the far more processing intensive LIDAR-based systems Apple has been testing.
Link to the Tesla presentation:
https://youtu.be/tbgtGQIygZQ
When Apple finally enters the autonomous vehicle space (assuming they do), they may be at a disadvantage since Tesla has refined their largely vision-based system, over one which collects the far more processing intensive LIDAR-based systems Apple has been testing.
Link to the Tesla presentation:
https://youtu.be/tbgtGQIygZQ
Comments
I find the vision of automated taxi services unexciting at best. Maybe autonomous driving in my commute would be great, but this is one of those features that OEM can take their time on. No need to rush it whatsoever. Having an EV actually for sale, supported, and a supply chain for hundreds of thousands of vehicles on the other hand is a much bigger hill to climb. Apple appears to be no where serious about it.