Apple's iPad is the king of a declining European, Middle Eastern tablet market
Apple's iPad regained the pole position in the EMEA (Europe, Middle East, and Africa) market during the March quarter, but people in that region are buying fewer tablets overall, according to new IDC research estimates.
Apple's shipments climbed year-over-year from 1.982 million to 2.314 million, pushing its markeshare from 18.28% to 23.95%, the firm observed on Thursday. The leader in Q1 2018, Samsung, saw its share slide from 23.02% to 22.89%.
Apple was boosted by last year's iPad launches including a new "budget" model and redesigned iPad Pros, IDC argued. Other tablet makers didn't come close to either Apple or Samsung in Q1 2019 -- Huawei managed just a 10.81% share, while Lenovo and Amazon sat at 6.66% and 3.34% respectively.
The EMEA tablet space as a whole shrank 10.9% year-over-year to just 9.7 million units.
"Demand remains weak in the consumer segment as the lack of compelling reasons for consumers to refresh their tablets has slowed the pace of device renewals," IDC commented. The commercial segment "continues to consistently outperform the market average," but since it represents just a fifth of EMEA sales, its growth wasn't able to compensate for consumer decline.
The impact of Apple's new iPad Air and Mini models remains to be seen. Both products launched too late into the March quarter to make much of a difference.
Apple's shipments climbed year-over-year from 1.982 million to 2.314 million, pushing its markeshare from 18.28% to 23.95%, the firm observed on Thursday. The leader in Q1 2018, Samsung, saw its share slide from 23.02% to 22.89%.
Apple was boosted by last year's iPad launches including a new "budget" model and redesigned iPad Pros, IDC argued. Other tablet makers didn't come close to either Apple or Samsung in Q1 2019 -- Huawei managed just a 10.81% share, while Lenovo and Amazon sat at 6.66% and 3.34% respectively.
The EMEA tablet space as a whole shrank 10.9% year-over-year to just 9.7 million units.
"Demand remains weak in the consumer segment as the lack of compelling reasons for consumers to refresh their tablets has slowed the pace of device renewals," IDC commented. The commercial segment "continues to consistently outperform the market average," but since it represents just a fifth of EMEA sales, its growth wasn't able to compensate for consumer decline.
The impact of Apple's new iPad Air and Mini models remains to be seen. Both products launched too late into the March quarter to make much of a difference.
Comments
If theres anywhere I’d rather have Apple or nothing, it’s the iPad and Apple Watch. Just not a fan of Apple’s desktops.
Who goes out and buys a new toaster every year?
Well, not that many people will go out and swap out their iPad every year either, when the current ones they are using are still great and powerful.
I have six now. A maxed out rev 1 through to a maxed out mini 5. They are great devices.
if you don’t use an iPad what do you use and how do you claim that what you do use is better than an iPad?
I have six now. A maxed out rev 1 through to a maxed out mini 5. They are great devices.
if you don’t use an iPad what do you use and how do you claim that what you do use is better than an iPad?
The OS was so incredibly bad, the CPU (whatever it was) was so agonizingly slow that it was pure torture to use. WiFi just would not work on this piece of junk.
And, while it may not apply to every one of their efforts, it should come as no surprise when the product raising that standard comes from Apple.
Things like multi-window/app support, mouse cursor support, multi-user support, easier sharing and file management, improved ways to perform batch actions, professional codec support, support for external drives, external iOS GPU support for pro tasks... are all reasons for productivity and power users to buy into the iPad ecosystem.