Xiaomi CC9's 'Mimoji' heavily borrows from Apple's 'Memoji'

Posted:
in iPhone
Apple's Memoji concept has been 'borrowed' by another smartphone vendor, but Xiaomi's take on it is a seemingly direct copy of the iPhone's personalized 3D avatar feature, complete with the extremely similar name 'Mimoji.'

Xiaomi's Mimoji
Xiaomi's Mimoji


Adding on top of the Animoji feature introduced with the iPhone X in 2017, Apple's Memoji took the concept of mapping facial expressions to animated characters further in iOS by enabling users to create their own avatars. A new smartphone launch from Xiaomi seemingly imitates the feature, but with so few differences from Apple's version, it may be considered a rip-off by critics.

Revealed during the launch of Xiaomi's CC9 smartphone range, "Mimoji" are customizable characters consisting of a human head without a body, reports Engadget. Users can decide on a variety of different features, including eyes, hair style and color, skin tone, and various hats and glasses, and can be recorded in an animation along with the user's speech for distribution to other users.

While XiaomiToday notes the feature was available in the Xiaomi Mi 8 Explorer Edition in 2018, the newer version is much closer to the feature offered by Apple, with full 3D animation and full customization options. The close similarity to Apple's version, down to the name, has caused some users in China to highlight the seemingly blatant copying to Xiaomi, but the smartphone producer simply pointed out the feature's previous availability.

One difference is that Xiaomi's Mimoji is capable of creating the character based on a photograph of the user. In Apple's version, it has to be manually assembled by the user, allowing for some creative license in its production.

This is not the first time Memoji has been the subject of alleged copying by a competitor. Samsung attempted to beat Apple to the punch by launching AR Emoji ahead of iOS 12's release, but ultimately didn't quite live up to Apple's version.

Comments

  • Reply 1 of 13
    SoliSoli Posts: 9,327member
    Borrows
    fruitstandninjaAppleExposedcornchipStrangeDayschasmwatto_cobrajony0
  • Reply 2 of 13
    davgregdavgreg Posts: 471member
    The best option is NOmoji. 
    Cannot believe how much virtual ink is wasted on the thing.

    FileMakerFeller
  • Reply 3 of 13
    gatorguygatorguy Posts: 21,225member
    Ya think Xiaomi was influenced? LOL

    chasmFileMakerFellerjony0
  • Reply 4 of 13
    More like Ripoffoji
    cornchipchasmwatto_cobra
  • Reply 5 of 13
    AppleExposedAppleExposed Posts: 1,655unconfirmed, member
    And iKnockoff users will scream "It's not a knockoff!"

    Rinse. Repeat.
    StrangeDayschasmwatto_cobrajony0
  • Reply 6 of 13
    StrangeDaysStrangeDays Posts: 8,756member
    Oh, chinese knockoffs. When will you learn? 

    (happily awaiting our chinese knockoffs contingency to explain why this is actually positive innovation  ;) )
    edited July 2 cornchipEsquireCatsAppleExposedchasmwatto_cobrajony0
  • Reply 7 of 13
    iOS_Guy80iOS_Guy80 Posts: 251member
    And if the article headline title was reversed, Apple would have another patent infringement issue on its hands.
    watto_cobra
  • Reply 8 of 13
    FatmanFatman Posts: 317member
    I heard Xiamoi is changing its name to iPOS (Piece of Shxt)
    watto_cobra
  • Reply 9 of 13
    bonobobbonobob Posts: 204member
    Oh, chinese knockoffs. When will you learn? 

    (happily awaiting our chinese knockoffs contingency to explain why this is actually positive innovation  ;) )
    Actually, the idea of creating the character based on a photograph of the user is pretty cool.
    ravnorodom
  • Reply 10 of 13
    I don't think anyone would be bothered if they made a similar feature, since the idea of making little self portraits is nothing new. But going so far as to copy the name, the geometry and rendering styling is taking the piss.
    chasmlolliverwatto_cobrajony0
  • Reply 11 of 13
    rosse59rosse59 Posts: 15member
    Wow.  What a shocker.  Another in an endless string of Chinese ripoffs.
    watto_cobra
  • Reply 12 of 13
    I don't think anyone would be bothered if they made a similar feature, since the idea of making little self portraits is nothing new. But going so far as to copy the name, the geometry and rendering styling is taking the piss.

    "fast following"
  • Reply 13 of 13
    avon b7avon b7 Posts: 4,290member
    The name is self evident.

    Why is the Apple feature called 'Memoji/Animoji'?

    'moji' isn't an Apple term. It was taken from emoji.

    Is it surprising that Xiaomi used 'Mimoji' given the prominence of 'Mi' in the company's products?

    Animated and 3D emojis are far from original. It is simply a lineal extension of everything that has gone before it. It is crazy to think that Apple was the only company that had the original idea. 

    Another question is how good a job you can do to pull it off but that depended on the hardware available.

    Then there's this:

    https://venturebeat.com/2019/07/02/xiaomi-threatens-writers-over-mimoji-apps-overlap-with-apples-memoji/
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