Apple creates Memoji tribute to US Women's World Cup victory
Apple celebrates the U.S. women's national soccer team with a USA-themed Memoji tribute on its homepage.
The United States' women's national soccer team has claimed their fourth victory -- and their second in two years -- defeating the Netherlands 2-0 in the 2019 World Cup final.
Apple has joined the sports world in celebrating the victory by revamping its homepage with a Memoji video paying homage to the U.S. team.
The short animation showcases three Memoji cheering, plus iMessage effect confetti and raining soccer balls in a red, white and blue celebration of soccer and the athletes who play. It finishes with a simple message of "Job well done."
Memoji are cartoon-like avatars that tap into Apple's TrueDepth camera and ARKit technologies to animate in time with a user's facial expressions. A personalized take on Animoji, the Memoji feature was introduced alongside iOS 12 last year. Apple looks to improve on Memoji with iOS 13 this fall with additional character modification options and new Memoji stickers for use in Messages and other apps.
An Apple Music ad campaign timed to debut ahead of this year's Grammy Awards in February was among the first to highlight Memoji, with Apple creating special characters for popular acts Khalid, Ariana Grande and Florida Georgia Line.
The Apple.com landing page is sometimes updated to mark notable world events, typically in commemoration of federal holidays and international initiatives that align with the company's core values.
The United States' women's national soccer team has claimed their fourth victory -- and their second in two years -- defeating the Netherlands 2-0 in the 2019 World Cup final.
Apple has joined the sports world in celebrating the victory by revamping its homepage with a Memoji video paying homage to the U.S. team.
The short animation showcases three Memoji cheering, plus iMessage effect confetti and raining soccer balls in a red, white and blue celebration of soccer and the athletes who play. It finishes with a simple message of "Job well done."
Memoji are cartoon-like avatars that tap into Apple's TrueDepth camera and ARKit technologies to animate in time with a user's facial expressions. A personalized take on Animoji, the Memoji feature was introduced alongside iOS 12 last year. Apple looks to improve on Memoji with iOS 13 this fall with additional character modification options and new Memoji stickers for use in Messages and other apps.
An Apple Music ad campaign timed to debut ahead of this year's Grammy Awards in February was among the first to highlight Memoji, with Apple creating special characters for popular acts Khalid, Ariana Grande and Florida Georgia Line.
The Apple.com landing page is sometimes updated to mark notable world events, typically in commemoration of federal holidays and international initiatives that align with the company's core values.
Comments
Question: Does the governments pay their World Cup players to participate? Or, is it FIFA and backed by advertising? Or, a bit of both...
It wasn't a stroll so the victory is deserved. They had to overcome England and Spain on the way. Two teams I was rooting for.
Congratulations!
The equal pay thing is kind of tricky. Yes, the women should make the same amount as the men, but the men are probably making too much, so maybe you should look at lowering their pay to at least meet the women in the middle. But then, the money is still being made, just not by the players, and that's inherently unfair.
It all used to be so much simpler when we were kids, with jumpers for goalposts...
You need to do a little research into how the World Cup is played. It's like the Olympics, 4-years apart. The USWNT won in 2015 and now in 2019, not 2 years apart.
@Anome Do you know how much the men are getting?
There's a huge difference and when you compare the number of championships the USWNT has won, I believe it's more than the number of "games" the USMNT has won. (I could be wrong on this but not far off.) The USWNT brings in the money for US soccer/football, not the men.
Here's the reported amount of money the women will be getting.
The 2019 World Cup championship team will win $4 million, and the total prize money awarded to all teams during this summer’s World Cup is roughly $30 million. Both figures are double what the women's World Cup paid out to teams during the 2015 tournament in Canada.
But let’s compare those figures with the men’s World Cup: In 2018, World Cup champion France was awarded $38 million by FIFA for winning the tournament, which is more than what all of the 2019 women’s World Cup teams get combined. The prize money overall for the men’s 2018 World Cup in Russia came to a total of $400 million, or over 13 times more than the FIFA prize money for the women this summer.
edit: removed links to other websites
The way the USA Women's team played back then was a breath of fresh air reminiscent of football in England in the '60s. It remains that way to this day and I have had a fabulous two weeks and was thrilled to see them triumph after playing through the hardest path imaginable to the final. Well done and may you inspire many more girls and boys to play the greatest game on earth here in the USA.
One form of sexism which seems to elude people nowadays is that using sex to determine pay is sexism in all cases. That seems obvious but the obvious is slipping under people’s noses as they attempt to be politically correct.
Maria Sharapova praised equal pay for women at a US Open final years ago. However, by design, women are required to play about 40% less games than men (best of 5 sets for men vs. best of 3 sets for women). So ‘equal’ pay for women actually meant equal pay for less work. That’s not equality. That is sexism because it was sex which determined pay and not work and skill. (Not to mention that they’re not as popular with viewers either.)
Obviously the US women’s soccer team is more successful than the men’s team, but it’s also extremely unlikely they’d have any chance at beating the men’s team. Men are generally much better at sports which benefit from strength and speed. It’s inescapable biology, and people enjoy seeing humanity pushed to the physical limits. Women’s sports can be enjoyable but they’re not usually at the same level as mens, and that’s good. If they ever become at the same level it means we went horribly wrong in our culture.