South Korean AirPods ad shows wide variety of case designs
A new video on Apple's South Korean YouTube page advertises AirPods and the case by highlighting the wide variety of covers available for the protective recharging accessory, including many that Apple's online store does not currently sell.
The 30-second ad spot starts off by showing the AirPods interface appearing on an iPhone, before transitioning to a montage of AirPods cases. Rather than just ones Apple itself sells in the Apple Store, the collection features a considerable number of case varieties that are both striking and unusual.
Along with conventional silicone-based cases, the video shows knitted cases, transparent plastic cases covered with decals, and some with 3D designs, such as a carton of fries and a chicken. Many also include keychain elements, matching the theme of the case itself.
The accompanying Korean description translated to English reads: "A variety of unique AirPods transformed through your hands full of creativity. Here's their charm." The video's soundtrack is a Yaeji remix of "Focus" by Charli XCX.
Like many other Apple products, the AirPods have spawned an entire industry of cases and covers designed to protect and give character to the recharging case. Other case options include leather versions, and even a few that can add wireless charging capabilities to the first-generation AirPods.
The 30-second ad spot starts off by showing the AirPods interface appearing on an iPhone, before transitioning to a montage of AirPods cases. Rather than just ones Apple itself sells in the Apple Store, the collection features a considerable number of case varieties that are both striking and unusual.
Along with conventional silicone-based cases, the video shows knitted cases, transparent plastic cases covered with decals, and some with 3D designs, such as a carton of fries and a chicken. Many also include keychain elements, matching the theme of the case itself.
The accompanying Korean description translated to English reads: "A variety of unique AirPods transformed through your hands full of creativity. Here's their charm." The video's soundtrack is a Yaeji remix of "Focus" by Charli XCX.
Like many other Apple products, the AirPods have spawned an entire industry of cases and covers designed to protect and give character to the recharging case. Other case options include leather versions, and even a few that can add wireless charging capabilities to the first-generation AirPods.
Comments
"highlighting the wide variety of covers available for the protective recharging accessory, including many that Apple's online store does not currently sell."
Advertising products outside their Store??!!???? What a greedy company!!1
/s
As they become increasingly common, that distinction will of course fade (or maybe it has already?). But, for now, pulling out that distinctive white case says something about the person doing it.
With the number of non-cutsey Hello Kitty (Japanese) type cases such as the Nomad and others, I think the 'adult' market is substantial.
The AirPods charger's gloss finish is slippery, similar to a naked iPhone. It gets slipperier with handling. I've almost dropped my twice. Concerned that a drop on solid ground might damage the charger/charging, a case is cheaper than a new charger, so I got one.
Is a license even required? They're not using any IP. They'd need a license if they included the Apple Logo. You'll note that all third party cases either have no logo or have a hole in the back to reveal Apple's apple. That's like saying an aftermarket wheel manufacturer needs a license to make rims that fit a Ford or Chevy, etc.
Where are all the 'Duuuhhh, a case for a case how moronic' morons. Maybe it's the holiday weekend.