The color-phobic Jonny Ives is gone, and midnight green was hugely popular last year. So, I expect Apple will be more open to new colors now. But bright colors might be too radical a change. If Apple sticks with dark colors, navy blue is a logical choice.
I think Apple will stick with dark color for Pro (11 Pro, 11 max Pro) and brighter color for Non Pro (11). That way it will differentiate enough between Pro and Non Pro, color and material.
Here are some options for Pro: blue navy, dark purple, orange copper, and probably it's time to remove gold. I think Apple will always keep the standard Space Grey and Silver.
I'd be interested in a poll or survey or something about the visibility of phones after they are bought. Looking around the office and at commuters, all of them have an opaque case of some sort and I either can't tell what colour their phone is or it peaks out at one or both ends of the case (like my rose gold SE does).
If I had a choice of colours, I'd choose one I like (I like the green) - if that is what other people do then the stats on colour choice is just about colour preference and not about being swayed to buy a phone based on colour.
You are right in saying many phones end up in cases which conceal their designs.
However, colour, material and finish remain key elements in the minds of purchasers and play their part in the overall decision to purchase.
Green has been known to appeal to many people but as with most colours you have to get the right balance at the right moment. Timing is also important as people also get tired of certain colours which can fall out of favour for a while.
I bought the iPhone 11 Pro Max in Green, and I love it. Bring on the Blue, but don't get rid of any colors. At these prices, consumers deserve more color choices, not a corporate hack trying to justify their over-payed job position.
Comments
However, colour, material and finish remain key elements in the minds of purchasers and play their part in the overall decision to purchase.
Green has been known to appeal to many people but as with most colours you have to get the right balance at the right moment. Timing is also important as people also get tired of certain colours which can fall out of favour for a while.