Samsung unveils its Galaxy Z Flip phone during the Oscars
The forthcoming foldable Samsung Galaxy Z Flip was revealed in a commercial during the live telecast of the Academy Awards -- and so was a crease, its display "feature."
Samsung revealed its Galaxy Z Flip phone during the Oscars. (Image: The Next Web)
Samsung has launched its Galaxy Z Flip smartphone with an advert that premiered during the ABC network's live telecast of the 92nd Academy Awards. The 27-second ad demonstrated the flip clamshell phone in action, but underneath the hero shots, there was a footnote about screen quality.
"You may notice a crease at the center of the main screen, which is a natural characteristic of the screen," it said.
That note was shown for six seconds. As well as being hard to spot, you'd be forgiven for then not seeing the crease in any of the product shots because of the next footnote. "Screen images simulated," it added.
Samsung has not yet announced pricing or a release date for the phone, but it is expected to reveal more at its Samsung Unpacked event on Tuesday February 11.
The new Galaxy Z Flip phone follows the Galaxy Fold, which was revealed at 2019's Samsung Unpacked. The Galaxy Fold is a $1,980 smartphone and initial review units proved so poor that they were retrieved by the company and launch plans were delayed.
The company eventually released the Galaxy Fold seven months later in September 2019, although for its first few weeks it was only available in Korea.
Samsung's warning of a visible crease in the new phone's display suggests that the company has not surmounted the issues that affected the previous version.
Motorola has also been working on a foldable phone, version of its classic Razr flip device. The new Motorola Razr was formally announced it in November 2019 and has yet to ship -- but initial reviews are not good.
Apple is reportedly working on foldable phones too, but with a more robust bend radius.
Samsung revealed its Galaxy Z Flip phone during the Oscars. (Image: The Next Web)
Samsung has launched its Galaxy Z Flip smartphone with an advert that premiered during the ABC network's live telecast of the 92nd Academy Awards. The 27-second ad demonstrated the flip clamshell phone in action, but underneath the hero shots, there was a footnote about screen quality.
"You may notice a crease at the center of the main screen, which is a natural characteristic of the screen," it said.
That note was shown for six seconds. As well as being hard to spot, you'd be forgiven for then not seeing the crease in any of the product shots because of the next footnote. "Screen images simulated," it added.
Samsung has not yet announced pricing or a release date for the phone, but it is expected to reveal more at its Samsung Unpacked event on Tuesday February 11.
The new Galaxy Z Flip phone follows the Galaxy Fold, which was revealed at 2019's Samsung Unpacked. The Galaxy Fold is a $1,980 smartphone and initial review units proved so poor that they were retrieved by the company and launch plans were delayed.
The company eventually released the Galaxy Fold seven months later in September 2019, although for its first few weeks it was only available in Korea.
Samsung's warning of a visible crease in the new phone's display suggests that the company has not surmounted the issues that affected the previous version.
Motorola has also been working on a foldable phone, version of its classic Razr flip device. The new Motorola Razr was formally announced it in November 2019 and has yet to ship -- but initial reviews are not good.
Apple is reportedly working on foldable phones too, but with a more robust bend radius.
Comments
Pants with pockets shallow enough for halving the phone's length to be relevant also tend to be very form-fitting, so the extra thickness would be really uncomfortable. Looser pants which can handle the thickness comfortably generally have much deeper pockets.
It makes a little more sense in an orientation like the Galaxy Fold's, since pockets generally aren't wide. Even in pockets wide enough, storing very wide flat objects is really uncomfortable (thus the curvature of pocket flasks). Even then, does anybody think previously-available phones were too narrow?
Still the biggest point is what benefit do you get out of this thing folding in half? What am I missing?
🖕📱
No one ever asked for screens that wrap around edges. No one ever asked for foldable screens.
They don't look cool, they look broken. I mean the things already looks broken before you even start using it. It just has built-in cringe. That's on top of the fact that it is guaranteed to break within minutes of actually using it.
Considering the billions of smartphones in use by people all over the world....no one is complaining about not being able to fold it in half.
And after careful study, years of prototyping and clandestine testing, Apple will reveal …
the AppleFlipCar!
It’ll fit in a space the width of telephone kiosk, but it will need eighteen feet of headroom.