Apple Music launches 'Come Together' collection amid pandemic
Apple on Monday added a new collection, "Come Together," to its Apple Music streaming service for users taking part in COVID-19 social distancing, quarantine and lockdown measures.
Featured in the Browse tab of Apple Music, "Come Together" touts a host of playlists filled with hundreds of hours of popular music, music videos and selections from Beats 1 Radio.
Most playlists in the new collection are generated to reflect distinct moods and act as repositories for genre-specific tracks selected based on listener preference. Apple Music is also introducing seven new lists that span the spectrum, from lo-fi beats to R&B and pop, reports Engadget. New offerings include Isolation Icebreakers, Home-School-Strumentals and Social Distancing Social Club.
"To say that these are challenging times is an understatement. But wherever you are and whatever you're experiencing during the pandemic, we're all in this together," Apple Music's editors write in the collection's description. "Whether you're trying to find distraction while working, living, and playing at home or struggling to find a positive outlook under major life upheavals-- music can be an escape and a salve for yourself and whoever you're hunkered down with. Because social distancing doesn't need to mean antisocial."
The new curated "Come Together" playlists are available in the U.S. today and will be rolling out to other countries throughout the week.
Today's premiere follows last week's debut of Apple Music's "Get Up! Mix," an upbeat sampling of tunes handpicked to keep listeners positive during the ongoing COVID-19 pandemic.
In addition to the new playlists and playlist collections, Beats 1 hosts are forging ahead during the crisis and using their iPhones to conduct interviews with artists like Elton John and Hayley Williams.
Featured in the Browse tab of Apple Music, "Come Together" touts a host of playlists filled with hundreds of hours of popular music, music videos and selections from Beats 1 Radio.
Most playlists in the new collection are generated to reflect distinct moods and act as repositories for genre-specific tracks selected based on listener preference. Apple Music is also introducing seven new lists that span the spectrum, from lo-fi beats to R&B and pop, reports Engadget. New offerings include Isolation Icebreakers, Home-School-Strumentals and Social Distancing Social Club.
"To say that these are challenging times is an understatement. But wherever you are and whatever you're experiencing during the pandemic, we're all in this together," Apple Music's editors write in the collection's description. "Whether you're trying to find distraction while working, living, and playing at home or struggling to find a positive outlook under major life upheavals-- music can be an escape and a salve for yourself and whoever you're hunkered down with. Because social distancing doesn't need to mean antisocial."
The new curated "Come Together" playlists are available in the U.S. today and will be rolling out to other countries throughout the week.
Today's premiere follows last week's debut of Apple Music's "Get Up! Mix," an upbeat sampling of tunes handpicked to keep listeners positive during the ongoing COVID-19 pandemic.
In addition to the new playlists and playlist collections, Beats 1 hosts are forging ahead during the crisis and using their iPhones to conduct interviews with artists like Elton John and Hayley Williams.
Comments
Shows, games, products, etc etc.. everything has to connect to the pandemic somehow ? For absolutely zero reason?
You've got Mcdonalds changing their logo, Audi changing their logo, VW changing their logo and probably more too that I don't yet know about. Everything seems to have to do with the virus fad these days, and everybody and their brother is jumping on board.
Maybe when this whole thing blows over, we can have a virus day parade every year in each city, like the Thanksgiving day parade or something. People can dress up in virus themed costumes and dance around like a bunch of fools.
You've got all these celebrities doing streams from home and posting crap to places like instagram, fb and twitter.
And "Come Together" is a terrible message to be sending out in my opinion. The message should be more in the vein of "Stay the hell away from me". If I were to make a virus playlist, I'd definitely include songs like "Don't Stand So Close to Me" by the Police into that playlist.
I'm so glad that I gave up my cable tv subscription a while back. I can just imagine what the media is like these days with their nonstop reporting and fear mongering about the virus, and I feel truly blessed that I'm not able to tune into any of the cable news channels any more. I'm saving money and preserving my sanity at the same time. It's a win, win situation.
There's a phrase going around. Something like "let's stay at home, together" except it doesn't sound cheesy.
You are a truly blessed individual.
The reason corporations and celebrities are releasing material related to the global pandemic is to reenforce and encourage people to take social distancing seriously so we can flatten the curve and buy time to work on herd immunity.
In short, it seems like a joke to you because you’re ignorant. Typical human behavior. Thankfully, humans specialize, and we have specialized experts able to guide policy the rest of us are ignorant about.