Just as it ends, 'Defending Jacob' looks like the most popular Apple TV+ show

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in iPod + iTunes + AppleTV edited June 2020
Apple doesn't release ratings data, but third party data says the limited series "Defending Jacob" is the closest thing the service has to a breakout hit.

Michelle Dockery, Jaeden Martell and Chris Evans in

Defending Jacob, the Apple TV+ limited series starring Chris Evans as a lawyer whose teenaged son is accused of murdering a classmate, wraps up its run with its finale episode May 29. The series, which combines elements of family drama, psychological thriller and courtroom procedural, was based on a novel of the same name by William Landay.

Since Apple TV+ launched in November 2019, it hasn't had seen any of its shows emerge as a massive, culture-grabbing smash. But in recent months, there have been various indications that Defending Jacob has been something close to a breakout for Apple.

What are the "Defending Jacob" ratings?

There are, it's important to point out, no "official" numbers for the viewership of Apple TV+ shows. Apple has never released such numbers, while Nielsen, usually the arbiter of network and cable TV ratings, does not measure Apple's shows.

The first indication that Defending Jacob was a breakout hit came in a May 7 story on the entertainment industry news site Deadline.

"According to sources, Defending Jacob ranks among the top three series premieres for Apple TV+, logging a big opening weekend with viewership continuing to build in Week 2 and the audience growing by five times in its first 10 days (April 24-May 3) to rank among the two fastest-growing series premieres for Apple TV+," Deadline's Nellie Andreeva wrote.

Whether the "sources" quoted came from within Apple or not is unclear, but Andreeva also reported that the series "is believed to be setting Apple TV+ records for viewer engagement," and that most viewers who watched the show on its premiere weekend watched all three episodes that were made available at launch.

Demand is high for "Defending Jacob"

AppleInsider has obtained some other data that seems to indicate that Defending Jacob is indeed the most popular recent Apple TV+ show.

The research firm Parrot Analytics measures demand for TV shows. It ranks shows by a variety of factors. Parrot calls its methodology "a holistic measurement of the whole consumer journey what we're looking at is a combination of different buckets that we include- social media, social video, research and probably, most importantly, peer-to-peer downloads."

Based on this, Parrot Analytics, as of May 28, rates Defending Jacob as having 29.1 times the audience demand of the average TV series in the U.S. The show ranks in the 93.4th percentile among drama series in the U.S.

The company also found that demand over the previous 30 days for the show had increased 141.7 percent.

In the May 12 to May 18 period, Parrot showed the demand distribution of Apple TV+ shows. The highest score went to Defending Jacob, then at 27.6 percent, which was nearly triple the second-highest-rated show, See, which debuted at the service's launch last year.

Parrot Analytics' demand distribution of Apple TV+ shows
Parrot Analytics' demand distribution of Apple TV+ shows


The Morning Show was third, followed by Carpool Karaoke, which is not an Apple TV+ original show, but is included in Parrot's calculations as an Apple-produced show.

Parrot's Global Television Demand Report, which took into account the entire year of 2019, found that while none of the Apple TV+ shows that debuted in 2019 had as much demand as Disney+'s The Mandalorian (demand score: 25.34), several of those early Apple shows -- including See, The Morning Show, For All Mankind, Servant, and Dickinson -- had higher demand scores than the second-highest Disney+ original show, High School Musical: The Musical: The Series.

Cherry Jones, Jaeden Martell and Chris Evans in
Cherry Jones, Jaeden Martell and Chris Evans in "Defending Jacob," premiering May 29 on Apple TV+. (Apple)


"Right now, I'd say Defending Jacob is actually doing quite well, over the course of its run," Wade Payson-Denney, Parrot Analytics' press insights analyst, told AppleInsider in an interview. "It was the fifth-biggest digital original series [its first week], the only shows that beat it out in the U.S. were Star Wars: The Clone Wars, The Mandolorian, Stranger Things,and La Casa de Appel [Money Heist]."

Payson-Denney added that Apple shows, at least until Defending Jacob, have rarely made it into Parrot's weekly top ten lists. The most recent of those lists, covering the dates May 17-23, has Defending Jacob ninth on the list of digital originals, with a score of 29.5.

He also said that such recent Apple TV+ shows as Amazing Stories, Truth Be Told and Servant have gotten decent bumps from their first episodes, although they dropped once more episodes began showing.

Parrot ranks shows in five categories, ranging from "Below Average" to "Average" to "Good" to "Outstanding" to "Exception." According to Payson-Denney, several Apple shows have reached the "Good" category (of between 2 and 8 times average), while a handful have reached "Outstanding" (between 8 and 32 times average.) Among Apple shows, only Defending Jacob, he said, has touched the "Exceptional" zone.

Whether Defending Jacob will have any coattails is another question entirely. Payson-Denney said that "we can track what people are watching after they watch Defending Jacob, and of the top ten shows viewers are going to, none of them are on Apple TV+."

JustWatch weighs in

According to data provided to AppleInsider by the streaming website JustWatch, the top movie or TV show on Apple TV+ in the month of April was the documentary Beastie Boys Story, with Defending Jacob second, followed by another recent debut, Home Before Dark. The Morning Show was fourth, with the April movie The Banker fifth.

However, both Defending Jacob and Beastie Boys Story debuted on April 24, meaning they were only available to watch for about a quarter of the month of April.

JustWatch also found that Apple TV+ has seen a 159 percent increase in streaming since the start of the coronavirus lockdowns, which while positive is considerably less than the increases by Netflix (332 percent), Disney+ (290 percent), Amazon Prime Video (266 percent) and Hulu (159 percent.)

The site was described by JustWatch's Leo Brahm as "an international streaming guide with more than 20 million monthly users across 46 countries. We measure popularity based on different metrics like: how many times was the title added to their watchlist, direct searches, click outs to the streaming service, etc."

The verdict

Michelle Dockery, Jaeden Martell and Chris Evans in
Michelle Dockery, Jaeden Martell and Chris Evans in "Defending Jacob," premiering May 29 on Apple TV+. (Apple)


The rub for Apple, of course, is that Defending Jacob is a limited series, and almost certainly won't be returning with new episodes . Prestige limited series based on novels, such as HBO's Big Little Lies, have had their runs extended before, but the structure of Defending Jacob makes it an unlikely candidate for such a revival, unless the creators want to produce multiple future seasons in which Jacob is accused of a different murder each year, while his father continues to defend him.

It's still very early in the game for Apple TV+, and no matter what happens, Apple has the financial war chest to weather any storm. Recent news about the service, including deals for movies with Tom Hanks and Martin Scorsese, points to prosperity and possibly even Oscars in the future.

However, data indicates that the most popular current TV show on Apple TV+ is the one that's about to go away for good.
edred

Comments

  • Reply 1 of 13
    FatmanFatman Posts: 513member
    I enjoyed Servant, another ‘creepy’ series worth a look. That genre seems to edge out ‘feel good’ programming in popularity.
    edredwatto_cobra
  • Reply 2 of 13
    edrededred Posts: 55member
    I did enjoy this series a lot. One of the best on AppleTV+.
    watto_cobra
  • Reply 3 of 13
    williamlondonwilliamlondon Posts: 1,088member
    So, did he do it or not?!

    Really enjoyed this series with Captain America and Lady Mary Crawley!
  • Reply 4 of 13
    mac_dogmac_dog Posts: 934member
    Sorry. This is painstakingly slow. It feels like an M. Night Shayamalan production. Basically, cinematic blue balls. I keep waiting for a pay off, and there is nothing. 
    williamlondonlkrupp
  • Reply 5 of 13
    mac_dog said:
    Sorry. This is painstakingly slow. It feels like an M. Night Shayamalan production. Basically, cinematic blue balls. I keep waiting for a pay off, and there is nothing. 
    I'm pretty sure you're allowed to stop watching if you find the first few episodes boring.

    Personally, I gobbled up episodes 5 and 6 within hours of them being posted and I can't wait for Season 2.  
    watto_cobrawilliamlondonlkrupp
  • Reply 6 of 13
    The special quarantine episode of Mythic Quest is worth watching even if you haven't watched the series.
    watto_cobra
  • Reply 7 of 13
    Sadly their best show is a limited series. I kind of wonder if they’re going to bring it back for a rushed awkward season 2 where Jacob gets accused of another crime. 

    Also, no he didn’t do it, Apple wouldn’t have allowed Jacob to have an iPhone if he was the villain. Pats and the other kid who testified against him were the villains, hence they had Android phones. 

    This was the best show on ATV+. Next best is probably Dickinson or Home Before Dark (haven’t seen that one but mom said she loved it.) Dickinson is great once you know what it wants to be (nothing you’ve seen before.)

    See is kinda meh, finally finished it. Might watch season 2. But Defending Jacob was great aside from the last episode which had really strange pacing.
    williamlondonZepLepplincaladanian
  • Reply 8 of 13
    titantigertitantiger Posts: 299member
    mac_dog said:
    Sorry. This is painstakingly slow. It feels like an M. Night Shayamalan production. Basically, cinematic blue balls. I keep waiting for a pay off, and there is nothing. 
    I disagree.  I thought it was a great series; tense, suspenseful and emotional.  I hate that it's a limited run.
  • Reply 9 of 13
    lkrupplkrupp Posts: 9,733member
    mac_dog said:
    Sorry. This is painstakingly slow. It feels like an M. Night Shayamalan production. Basically, cinematic blue balls. I keep waiting for a pay off, and there is nothing. 
    Yeah, it's just like the ratings on IMDB or Rotten Tomatoes. Even if a film/series wins multiple wards there's always somebody who will cal it piece of shit. Those who can...do. Those who can't...teach. Those who can neither do nor teach...become critics. 
    edited May 2020
  • Reply 10 of 13
    mac_dog said:
    Sorry. This is painstakingly slow. It feels like an M. Night Shayamalan production. Basically, cinematic blue balls. I keep waiting for a pay off, and there is nothing. 
    I'm pretty sure you're allowed to stop watching if you find the first few episodes boring.

    Personally, I gobbled up episodes 5 and 6 within hours of them being posted and I can't wait for Season 2.  
    It was pretty slow.
    edited May 2020 williamlondon
  • Reply 11 of 13
    1348513485 Posts: 201member
    Other than a few pretty preposterous plot shenanigans, including the kid posting a story about how he killed another kid during his actual murder trial (NOBODY including a troubled adolescent be that stupid), and at the inquest into the wife’s car accident the state’s attorney asking the father all these “what were these other people thinking” when they called a therapist at 3:00 am. What nonsense. Otherwise it was pretty good.
  • Reply 12 of 13
    pairof9pairof9 Posts: 59member
    I like Defending Jacob too...I'd put #3 on my list as SEE (especially by episodes 3 & on) was #1 and Home Before Dark was #2. All 3, as well as Morning Show and Truth Be Told, took me 2-3 episodes to get hooked in...which leads some to properly state "too slow", but still good programs in the whole. 

    I think more adventure and vibe in some of the programs would help...the Beastie Boys while a great story, was great also because it was moving the whole time via popular music, funny narration, and interspersed crazy, live clips...it was like a ride. That's what Apple needs more of, to help those sleep heads!

    And I'd say Tom Hanks' "Greyhound" is the first of these to be more action than cerebral. 
  • Reply 13 of 13
    SpamSandwichSpamSandwich Posts: 33,407member
    Found the script clunky and predictable and the characters as wooden as coffee tables.
    williamlondon
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