The more competition that Google has especially for its basic services the better IMHO. They have had it far too easy for far too long.They have had it so easy to track us and build a picture of our lives. I have tried to avoid using google for anything for at least 9 years but it is difficult. The make life easy for devs. For example those idiotic Capta's. I have to unblock google.com about once a week just to get them to work.As for this move by Apple, bring it on. It won't be easy. Their 'stuff' is in just about everything we do on the internet.Once upon a time google told its staff 'Do No Evil'. They seem to have erased the word 'No' about 10 years ago.
I prefer Apple Maps but the inability to plot routes, with any start point is a big negative. Hope they fix that. And I wish they'd either buy or struck a deal with DDG to use their services somehow. I am not a DDG user most of the time but if they Apple branded it and built it into the address bar search I'd use it a lot more. Google would still be available of course.