Apple launches four-month 'Path to Apple Card' credit coaching program

in General Discussion
Apple has launched a new Apple Card program aimed at helping people who have had their applications declined improve their chances at success when reapplying.

Credit: Apple
Credit: Apple

"Path to Apple Card," which the company debuted Monday, is a four-month, opt-in program that helps denied applicants assess and improve the financial markers that caused their rejections. It launches alongside a new Apple Card financial health website.

When a user signs up for the program, they'll get a monthly update displaying their progress on specific financial tasks personalized to their credit ratings. The platform leverages information pulled from Goldman Sachs during the application process.

When the the four-month program is completed, participants are are invited to reapply for Apple Card.

Some examples of financial tasks in the program include paying off past due balances, making on-time payments, and lowering the total amount of doubt. While those many seem obvious, they could be a boon to users who don't have much credit experience or knowledge.

Apple Card applicants who were denied will begin to see notifications or emails detailing the new program, TechCrunch reported.

The aforementioned financial health website also details the exact financial markers that Goldman Sachs uses to determine acceptance and credit lime, as well as other Apple Card information. While the site says that scores above 660 are considered "favorable," there are reports suggesting that a much wider range of scores may be approved for the Apple credit card.

Apple has been adding additional features and programs to the Apple Card since its debut in 2019, including new installment plans for Macs and other devices and 3% daily cash at more retailers.

In the wake of the coronavirus pandemic, Apple has also allowed Apple Card users to defer their payments. Although it first kicked off in March, Apple and Goldman Sachs have extended the program through June.


  • Reply 1 of 7
    fizzmasterfizzmaster Posts: 110member
    I always want to lower "the total amount of doubt". Wow, just wow!
  • Reply 2 of 7
    It's sounds like a more transparent process which is cool. Surprised there is enough demand for it though. 
  • Reply 3 of 7
    ralphieralphie Posts: 112member
    Sounds like a bad infomercial.
  • Reply 4 of 7
    darinbdarinb Posts: 8member
    I always want to lower "the total amount of doubt". Wow, just wow!
    That's a rather nice typo. It doesn't say what they meant to say but it says, perfectly, what they really mean. Sort of beautiful in a way.
  • Reply 5 of 7
    MplsPMplsP Posts: 3,966member
    This sounds like a significant improvement over the standard ‘denied’ that people would get before - not just for the Apple Card but for everything. Assuming it’s free it’s also a welcome change from the scams that offer quick fixes to your credit. Whether people actually get their card or not this could be helpful for them. 
  • Reply 6 of 7
    macguimacgui Posts: 2,389member
    ralphie said:
    Sounds like a bad infomercial.
    You sound like a shallow hater.

    It's sounds like a more transparent process which is cool. Surprised there is enough demand for it though. 
    Doesn't surprise me at all. Over the years I've known many people who got themselves into deep credit card debt with many card issuers offering easy to get cards. Then a person gets into a hole they don't know how to climb out of and it can and has cost them big time.

    What is surprising is that a corporation is trying to educate people to get credit and use it responsibly. It's not so surprising that Apple is doing it, once you see how their app works.

    You could say that it's self-serving as it could get Apple more customers, and that's true enough. But very few people can get far without good credit and knowing how to use it wisely helps the economy.

    Now if we could just do something similar for Payday Friday loan scams.
  • Reply 7 of 7
    GeorgeBMacGeorgeBMac Posts: 11,421member
    This is a Win-Win-Win!  For Apple, for  GS and for their customers....

    Generally speaking the American public has little knowledge of how credit cards work or how to manage them.
    By educating them this effort will bring more business to the Apple-GS combo and enable more people to obtain and (hopefully) manage their credit.

    Good Going!
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