Home automation firm Wink to enforce subscription program on July 27
After a series of delays, smart home device maker Wink is making final preparations to roll out a controversial subscription service on July 27, much to the dismay of its user base.

The current Wink lineup
Announced in a blog post on the company's website, Wink says that the new $4.99 subscription will take effect later this month. If users do not subscribe by July 27, their service will be significantly limited.
Users revolted when Wink initially announced plans to institute a subscription service, as many previously-free features will, in effect, be locked behind a paywall. Wink justified the move as a way to keep the company afloat as the upfront cost of the hardware alone was not sufficient.
After substantial backlash, Wink delayed the planned subscription service multiple times to allow users to respond to the change, whether it be to find a new platform to migrate to or accept the new subscription terms.
If users choose not to subscribe they will lose the ability to add new devices, update the firmware on the hub, use voice control, access their home remotely, and much more.
Users or new adopters who wish to sign up for a Wink subscription can learn more from the company's website.

The current Wink lineup
Announced in a blog post on the company's website, Wink says that the new $4.99 subscription will take effect later this month. If users do not subscribe by July 27, their service will be significantly limited.
Users revolted when Wink initially announced plans to institute a subscription service, as many previously-free features will, in effect, be locked behind a paywall. Wink justified the move as a way to keep the company afloat as the upfront cost of the hardware alone was not sufficient.
After substantial backlash, Wink delayed the planned subscription service multiple times to allow users to respond to the change, whether it be to find a new platform to migrate to or accept the new subscription terms.
If users choose not to subscribe they will lose the ability to add new devices, update the firmware on the hub, use voice control, access their home remotely, and much more.
Users or new adopters who wish to sign up for a Wink subscription can learn more from the company's website.
Comments
There are two ways to look it, if they don't charge you, the Company goes bust and you end up with useless hardware or they charge you and you get to keep the hardware. Assuming they use the subscription revenue wisely. However, there customers are paying for poor management decisions to build hardware under cost.
Subscription services are wearing thin quickly but I just don't see the true value in for these sort of products. Possibly a small one off annual fee.
There was such an urgency in the way they initially demanded subscription money it’s clear they needed it to keep the lights on and the servers running. I am not expecting any of that money to go to new developments, instead it’s just going to be used to keep a moribund system on life support until it dies of irrelevance. It’s been impossible to buy a new Wink hub for the past three years, the user base is shrinking, not expanding. It’s dead.
So I bit the bullet, bought a Raspberry Pi 4 and installed Homebridge on it. That thing is amazing and not that hard fo figure out! It has tons of plugins to support pretty much any device under the sun, you just need to add a ZWave USB stick and a Zigbee interface to support your legacy Wink devices, and they’ll magically show up as HomeKit devices in your Home app. Much better use of money than a Wink sub.
should be "many already paid for at purchase features".
Well, it won't be too long before we see how this turns out.
They expected advertising to cover expenses? They thought a kind of pyramid scheme would work for them?
I own a Schlage Nexia system that came with our house. It costs $10/month to keep using and I have considered replacing it with another ZWave hub to save the subscription fee. Wink was one that I had considered but I’m glad I didn’t now!
I understand the need to charge a fee for ongoing services and support, but companies should be upfront about it. If they promised no fees after buying the hub then they should have baked the costs into the price of the hub.
And once they have X number os users it's easier to raise prices than it is to invent their way into profits; and if they fail, then they leave their loyal customers with non-working crap.
No one plans to fail at their business, but… IMHO it's either delusional or straight up dishonest to un purpose design your products to fail if your business fails.