Apple says trade-in, financing options makes iPhone 'super affordable'
Apple CEO Tim Cook said the company is "very happy" with the progress made in both its hardware financing and trade-in options.
Credit: Andrew O'Hara, AppleInsider
The chief executive made the comments during the company's third quarter earnings call with investors, first responding to a question from analyst Katy Huberty.
Cook referenced the company's June rollout of interest-free financing offers, and added that the payment option complements the company's existing trade-in programs.
On trade-ins, Cook said the option is becoming a more common "trend," and added that it's terrific because it's great for the environment and acts as a subsidy.
Taken together, Cook said that trade-in and interest-free financing both make its devices "super affordable," and that Apple is "happy with what [they're] seeing in that regard."
Cook added that both programs are doing well "in a number of geographies," including China -- whether a large portion of the installed user base still uses pre-iPhone X devices. The Apple executive positioned those options as a way to get users in the region, and elsewhere, to upgrade to newer devices.
Credit: Andrew O'Hara, AppleInsider
The chief executive made the comments during the company's third quarter earnings call with investors, first responding to a question from analyst Katy Huberty.
Cook referenced the company's June rollout of interest-free financing offers, and added that the payment option complements the company's existing trade-in programs.
On trade-ins, Cook said the option is becoming a more common "trend," and added that it's terrific because it's great for the environment and acts as a subsidy.
Taken together, Cook said that trade-in and interest-free financing both make its devices "super affordable," and that Apple is "happy with what [they're] seeing in that regard."
Cook added that both programs are doing well "in a number of geographies," including China -- whether a large portion of the installed user base still uses pre-iPhone X devices. The Apple executive positioned those options as a way to get users in the region, and elsewhere, to upgrade to newer devices.
Comments
sorry - 0% interest doesn’t make it affordable. It just makes financing less expensive.
That is a lie. I received ALL my refund in Apple store credit...all $360 worth of it. So many gift cards that I can’t use them all at once for an online purchase,
Been an Apple customer going back to 2003-ish and my first Macbook. First time Apple has made the purchase of one of their products feel slimy.
Not so affordable when you get store credit.
Not a big deal for those who have reliable cash flow. In fact, Apple's production of the latest iPhone SE selling at $399 truly provides a perfect alternative for those who want to avoid a long payment tail post-acquisition.
Seriously, don’t do it.