Epic will end up doing what Apple asked them to do: resolve the violations so that their account is not terminated while the lawsuit moves forward. The courts aren't going to grant Epic an injunction when the previous status quo = Epic making millions on iOS.
I disagree: epic will not back down, see epic thinks if they go this path, there “Loyal” customers will ditch there IPhones and go to android just for fortnite. Or they will play the game on there console or non Apple device.
See epic thinks it can hurt Apple.
How many people will switch ecosystems over a game?
tshapi said: I disagree: epic will not back down, see epic thinks if they go this path, there “Loyal” customers will ditch there IPhones and go to android just for fortnite. Or they will play the game on there console or non Apple device.
My reason for thinking the opposite is that Epic is trying to get an injunction to keep their developer account active. That makes it seem more likely that they were viewing the Fortnite revenue as the expendable part, not their entire access to iOS development. They can always spin compliance as taking care of their customers in the interim. It wouldn't require them to drop the lawsuit.
I wonder if this whole experience will encourage Apple to become a first-party developer of games. If they're a first-party producer of movies and TV shows, why not games? Heck, it would be more "natural" for a vertically integrated computer company to make games than to make TV shows, so it's a little surprising that Apple isn't already doing that.
Epic will undoubtedly survive this because Apple isn't a monopolist and Epic has a strong business selling to multiple competing gaming platforms. But leaving Apple's platforms will make Epic less profitable than they would have otherwise been AND it leaves space for other competitors to develop without needing to compete with Epic. In that sense, Epic's move here is shortsighted.
I think one reason Microsoft never took Office off the Mac was that they didn't want to leave a safe space for a competitor to Office to develop. By leaving Apple's platform, Epic is creating such a safe space for other game producers, including perhaps Apple itself.
There already is a game to take that space. Not sure which came first but I played fortnite a couple of times but couldn’t get the hang of it. It was very laggy on the iPhone and then I played PUBG. Amazing game that never lagged and gameplay was much better as it was more realistic for me using real weapons rather than made up ones. Given you don’t play against console players but there are enough people on mobile to make it interesting
Kill their dev account now. Why wait? These guys are horrible people who made too much money too fast.
LOL! Did you miss the headline about Apple's market value worth $2 TRILLION? "Too much money too fast"? What does that even mean? Is there a certain amount of money in a certain amount of time that businesses aren't supposed to surpass?
Your point is a good one and valid one. But, while he spoke of "money", I think he was really referring to the hubris which making lots of money can foster. As the book says: "Pride cometh before the fall".
I disagree: epic will not back down, see epic thinks if they go this path, there “Loyal” customers will ditch there IPhones and go to android just for fortnite. Or they will play the game on there console or non Apple device.
See epic thinks it can hurt Apple.
How many people will switch ecosystems over a game?
Except you can't get it on the knockoffs either unless it's side loaded which a lot of people don't know how to do or rather not do.
The only person I know that plays Fornite does it on a game console, so I doubt they could give a toss whether it's on iOS or not.
Agree with others on this thread; using your customers as pawns in your business battles is not good and can easily backfire.
Except Epic makes an estimated 30% of their revenue from Apple customers. If Epic didn't care they wouldn't have made such a big fuss. They aren't even mentioning Google most the time.
Most iKnockoff users are broke and console players are spending little money.
Epic has two things going for them that, I think, will insure that don't lose in this battle (a battle which nobody will actually win):
-- Apple is the new IBM and Epic is attacking them using the same tactics Jobs used to attack IBM -- and those tactics are obviously effective.
-- Apple has fallen far behind in gaming where they, at one time, held a commanding lead. They need major, serious games to take on the major, serious players. Kicking a major player out is only going to dig that hole they're in even deeper. Apple needs Epic and, long term, Epic needs Apple.
Apple has always had the willingness and ability to cooperate with and find mutually common ground even with competitors (like Microsoft and Google) and I think that they will do so again here.
But, right now their hands are pretty well tied: Epic wants special concessions from Apple and its App Store rules while Apple is facing anti-trust attacks from other players and its own government. Their main defense for the App Store is that its rules are consistent across the board, that they are not playing favorites. If they cave to Epic and give them a special deal they feed those anti-trust attacks. Epic's timing on this is atrocious, they are putting Apple into a lose-lose situation. While their marketing campaign is brilliant, their timing is very stupid.
Lol no, Apple will not bend a inch to these idiot Communists at Epic
Losing the Developer account will impact hundreds of licenses Epic sold for other companies to use the Unreal Engine. Those people paid Epic with expectation they have access to IOS, I don’t think EPIC is dumb enough to go there
Epic has two things going for them that, I think, will insure that don't lose in this battle (a battle which nobody will actually win):
-- Apple is the new IBM and Epic is attacking them using the same tactics Jobs used to attack IBM -- and those tactics are obviously effective.
I disagree and Epic isn't the new Apple. Epic is just a company who wants free rent. Apple wanted to break a dirty computer monopoly.
No, neither IBM nor Apple have ever had exclusive monopolies. But like the IBM of the 80's, Apple has significant clout over the market, controls the high end based on unmatched quality and is considered the gold standard. Yes, Apple became what Jobs decried. But then, neither is or was ever bad and both advanced computing by a considerable amount.
Epic has two things going for them that, I think, will insure that don't lose in this battle (a battle which nobody will actually win):
-- Apple is the new IBM and Epic is attacking them using the same tactics Jobs used to attack IBM -- and those tactics are obviously effective.
-- Apple has fallen far behind in gaming where they, at one time, held a commanding lead. They need major, serious games to take on the major, serious players. Kicking a major player out is only going to dig that hole they're in even deeper. Apple needs Epic and, long term, Epic needs Apple.
Apple has always had the willingness and ability to cooperate with and find mutually common ground even with competitors (like Microsoft and Google) and I think that they will do so again here.
But, right now their hands are pretty well tied: Epic wants special concessions from Apple and its App Store rules while Apple is facing anti-trust attacks from other players and its own government. Their main defense for the App Store is that its rules are consistent across the board, that they are not playing favorites. If they cave to Epic and give them a special deal they feed those anti-trust attacks. Epic's timing on this is atrocious, they are putting Apple into a lose-lose situation. While their marketing campaign is brilliant, their timing is very stupid.
Lol no, Apple will not bend a inch to these idiot Communists at Epic
"Communist"?
LOL... That sounds like the worst thing we could call somebody back in first grade during the McCarthy era: "You're a dirty Commie Fag!"
Epic has two things going for them that, I think, will insure that don't lose in this battle (a battle which nobody will actually win):
-- Apple is the new IBM and Epic is attacking them using the same tactics Jobs used to attack IBM -- and those tactics are obviously effective.
-- Apple has fallen far behind in gaming where they, at one time, held a commanding lead. They need major, serious games to take on the major, serious players. Kicking a major player out is only going to dig that hole they're in even deeper. Apple needs Epic and, long term, Epic needs Apple.
Wait wut? When was Apple leading gaming? Like Apple ][ days maybe, but it was never their target market.
Epic has two things going for them that, I think, will insure that don't lose in this battle (a battle which nobody will actually win):
-- Apple is the new IBM and Epic is attacking them using the same tactics Jobs used to attack IBM -- and those tactics are obviously effective.
-- Apple has fallen far behind in gaming where they, at one time, held a commanding lead. They need major, serious games to take on the major, serious players. Kicking a major player out is only going to dig that hole they're in even deeper. Apple needs Epic and, long term, Epic needs Apple.
Wait wut? When was Apple leading gaming? Like Apple ][ days maybe, but it was never their target market.
Perhaps I am basing that on my personal experience with my grandson and his friends more so than reality, but it seems that mobile games on iPhones and such were much more popular a few years back and today, the big screen XBox style games seem to have taken over.
Today, they won't touch a game on their iPhones -- even though the only reason they put their iPhone down is to pick up their XBox controller. None of them have the least interest in Arcade.
It would be interesting to see some real marketing stats on this....
But too, even if it is true, it may not be long lasting: just as personal computers gained enough power to challenge mainframes, I see little iPhones gaining enough power to take on desktop gaming machines....
Plus: Obviously the mobile gaming market is not dead and dying -- otherwise we wouldn't have Epic spending so much time, energy and resources attacking Apple.
Comments
Epic will undoubtedly survive this because Apple isn't a monopolist and Epic has a strong business selling to multiple competing gaming platforms. But leaving Apple's platforms will make Epic less profitable than they would have otherwise been AND it leaves space for other competitors to develop without needing to compete with Epic. In that sense, Epic's move here is shortsighted.
I think one reason Microsoft never took Office off the Mac was that they didn't want to leave a safe space for a competitor to Office to develop. By leaving Apple's platform, Epic is creating such a safe space for other game producers, including perhaps Apple itself.
Your point is a good one and valid one. But, while he spoke of "money", I think he was really referring to the hubris which making lots of money can foster. As the book says: "Pride cometh before the fall".
I've already seen 12-year-olds post #FREEFortnite even though they don't know sh** about business.
Except you can't get it on the knockoffs either unless it's side loaded which a lot of people don't know how to do or rather not do.
Except Epic makes an estimated 30% of their revenue from Apple customers. If Epic didn't care they wouldn't have made such a big fuss. They aren't even mentioning Google most the time.
Most iKnockoff users are broke and console players are spending little money.
I disagree and Epic isn't the new Apple. Epic is just a company who wants free rent. Apple wanted to break a dirty computer monopoly.
No, neither IBM nor Apple have ever had exclusive monopolies. But like the IBM of the 80's, Apple has significant clout over the market, controls the high end based on unmatched quality and is considered the gold standard. Yes, Apple became what Jobs decried. But then, neither is or was ever bad and both advanced computing by a considerable amount.