Disney+ to offer 'Mulan' as $30 in-app purchase on iOS, Apple TV
Disney on Friday announced distribution plans for the hotly anticipated live action remake of "Mulan," saying the VOD release will be available to Disney+ subscribers as an in-app purchase.

The entertainment giant earlier in August said the film would hit Disney+ as a paid exclusive on "premier platforms," but failed to name partner providers, Deadline reports.
According to a Disney+ webpage, "Mulan" will be available from Sept. 4 as an in-app purchase on Apple, Roku and Google platforms. The film is also set to go up for purchase through Disney's website.
Disney+ subscribers are slated to get access to the film following its September premiere, though a streaming date has not been announced.
The move comes amid controversy surrounding app store fees implemented by Apple and Google, each of which faces lawsuits from developers for taking a slice of in-app transactions. By making "Mulan" available as an in-app Disney+ "premium" purchase, Disney subjects its film to app store fees, which in Apple's case is 30%.
"We thought we would give it a try, to try to recapture some of that investment that we've got," said Bob Chapek, CEO of The Walt Disney Company. Chapek characterized the "one-off" strategy as a "a chance to learn," Deadline reports.

The entertainment giant earlier in August said the film would hit Disney+ as a paid exclusive on "premier platforms," but failed to name partner providers, Deadline reports.
According to a Disney+ webpage, "Mulan" will be available from Sept. 4 as an in-app purchase on Apple, Roku and Google platforms. The film is also set to go up for purchase through Disney's website.
Disney+ subscribers are slated to get access to the film following its September premiere, though a streaming date has not been announced.
The move comes amid controversy surrounding app store fees implemented by Apple and Google, each of which faces lawsuits from developers for taking a slice of in-app transactions. By making "Mulan" available as an in-app Disney+ "premium" purchase, Disney subjects its film to app store fees, which in Apple's case is 30%.
"We thought we would give it a try, to try to recapture some of that investment that we've got," said Bob Chapek, CEO of The Walt Disney Company. Chapek characterized the "one-off" strategy as a "a chance to learn," Deadline reports.
Comments
That sounds a little high...
If not, LOL
I will be damned if I pay extra. I have already told my daughters they can’t watch it until it is part of the subscription. Once subscribers let Disney get away with it once, it will be in for more and more. On top of a subscription.
if you want to rent there is iTunes movies.
,
I wish them well, but I’ll wait...
I don't even have to worry about additional costs, like a baby sister, and it's still both cost savings and a major convenience to watch movies at home for $30. I hope other follow suit sooner rather than later because I do want to see Tenet, Black Widow, Wonder Woman 1984, and many others.
If the seeing it for $30 at home is considerably less expensive and more convenient than going to the theater then why complain? The only other feasible option is for Disney to shelve it until movie theaters are both possible and popular again… which may never happen.
Your notion that Disney should instead rent it on iTunes for the same price as they rent it on D+ and thinking that makes some difference then you're really not thinking this through. Most prominent is that if they only let it stream through iTunes Store as a rental it would be around $40 to cover having to go through a middle man… which is a ridiculous notion as a "requirement" in your world when Disney has their own servers and streaming SW.
That's what pisses me off if it's a Disney+ exclusive purchase.
I am happy to wait a longtime. I would also be happy to pay a rental on a service I am not already paying a subscription. If you are weak, the hyena corporates will drag you down.
this is what happened to cable. At first it was worth paying to avoid advertising, then before you know it you were paying for the service and then getting ads anyway. Don’t be a sucker.. And don’t encourage them.
I liked Greyhound, but this movie is in a totally different production world. Show 'em with your wallet.