A tad weak campaign....but I think they know they're slipping. Apple is a minor player at the moment in the desktop PC chip market, but maybe not for long. If MS releases Win for ARM. in the next yr or so, it's game over I bet.
Usually I see government industrial subsidy as a good thing but… I have a question. Five years ago the technology to do what TSMC was doing existed since as they were doing it. Instead, the US chip companies rested on there laurels, thinking what they were doing as good enough and could not even develop the capability to do what TSMC was doing. Now the IS chip companies are 5 years behind and crying for help from the government to do what they couldn’t/didn’t do 5 years ago. So, why were they not developing this technology 5 years ago? Then would have continued to be a leader in the industry and not require government assistance to catch up. (This from a life long liberal)
Intel Acknowledges It Was ‘Too Aggressive’ With Its 10nm Plans
I don't think they were resting on their laurels. They were actually trying to get to 10nm too early and weren't able to deliver. Which was followed by years of delays...
"This requires a bit of a disclaimer. There does not exist a universal
standard to labeling nodes, and the measurement only tells part of the
story. Generally speaking, Intel's 10nm node is comparable to AMD's 7nm
tech. So in that regard, Intel isn't as far behind as it may seem".
"Nevertheless,
the point is, AMD is now the one that is pushing the envelope and
leading on process technology, rather than the other way around. Had
things gone to plan for Intel, it would have been at 10nm on the desktop five years ago,
with a dual-core version of Cannon Lake. Yes, in 2015! A series of
delays ultimately derailed Cannon Lake altogether, and the only 10nm
parts now and on the immediate horizon are laptop CPUs (Ice Lake
currently, and Tiger Lake soon). Getting to 10nm on the desktop is still
a year away."
Remember just a few days ago then posters said M1 won’t affect Intel’s business because of “small chunk” nonsense?
where are those guys??
I think I said something similar to that, I objected to AI saying Intel was; “ The previously dominant processor giant is slipping into obscurity fast"
I also don't think the M1 has a huge impact on Intel other than some initial bad PR because Apple isn't making it available to anyone else. I think the Apple Silicon will do well for Apple but I don't think it will cause some massive shift in marketshare and thus won't put a big dent into Intel's PC business revenue. Also, happy to stand by that despite Intel's incredibly stupid ads.
Oh, Jon Rettinger. The old TechnoBuffalo dude must be desperate but it backfired. That Intel shill video garnered over 1K dislikes to 800 likes; short term gain cost long term credibility.
I love how so many people (even on this forum) claim how insignificant Macs are to the PC world and yet WinPC vendors, MS, and now Intel have all attack Macs in their ads.
Sure hope Intel didn’t actually pay for these ads.
1) they reek of desperation by attacking a partner they couldn’t keep up with.
2) they don’t sell anyone on Intel. It’s just advertising the generic pc market - you can buy AMD and fulfill what Intel is promoting.
3) superfluous comparisons which have nothing to do with processor capabilities. Gam s are available based on coding platform choice. And touch screen has nothing to do with Intel.
How the board approved this is unfathomable. Does zero for Intel.
Smells like Intel sucks so they got dumped by the glamor partner and now trying to kiss up to the ugly duckling pc partners in hopes that they also won’t see the light and move on to better things.
The threat to Intel isn't Apple as a manufacturer, it's the viability of ARM as a general-purpose CPU platform.
Going after Apple is an extremely short-term strategy. Is the thinking really trying to drive Apple into failure and thus deny ARM its status as a legitimate option?
That can't be the idea.
ARM isn’t there yet.
Apples custom chips are. In spades.
Apple uses the basic premise as the small ARM footprint starting block and that’s it. From there, Apple has created their own thing. It’s why no other ARM chip can compete - even though it’s more memory or higher clocks.
Intel doesn’t have to worry about ARM. They have to worry about Apple and the idea that other partners might be envious of apple and try to make custom SOCs too.
A tad weak campaign....but I think they know they're slipping. Apple is a minor player at the moment in the desktop PC chip market, but maybe not for long. If MS releases Win for ARM. in the next yr or so, it's game over I bet.
Not really. MS would have to invest heavily in not only custom CPU design (ARM current schema won’t cut it) but also integrate the RAM and GPU into the same SOC like Apple has done. Otherwise not only will they not be anywhere near M series in performance, but they won’t even touch Intel. Microsoft is best at software. Not hardware. It’s more likely that they’d tap Qualcomm or Samsung to produce custom SOCs - unless AMD gets into the RISC game - they’re already in the SOC game. Intel needs to really desire their thinking fast. Just adding low power cores to their architecture isn’t going to do it.
Funny: there's a certain type of person that thinks Apple computers are garbage, but just marketed really well. (lol)
Meanwhile here's intel, who think that instead of innovating and solving the issues with their platform: that the solution is to ... do a bunch of marketing. (And amusingly direct people to a range of laptops that start with i5 processors... which the entry level M1 Air smokes in performance.)
The thing that could really light a fire under Wintel is Apple jumping in with both feet on Mac gaming. I think there are tons of people who would happily go Mac if the games they want to play were available. Apple should buy Aspyr and spend a few billion getting all the AAA games running great on the Mac. It’s low hanging fruit
Don't Apple already own the biggest, most profitable gaming platform in the world (iOS)? PC gaming has 23% global market share, while Apple has already made their new machines largely compatible with iOS gaming.
THAT was the "low-hanging fruit".
Competing with a market of specialised gaming rigs is a far more complex endeavour, and a constantly moving target. I doubt Apple has any more real interest in this than they have had for the past twenty-five years (despite recurrent lip-service and the occasional "sensational" revelation — HALO was supposed to be Mac-only).
They don’t need “specialized gaming rigs,” they just need the games. It’s not about the dollar value of the games themselves, it’s about the dollar value of the Macs that can be sold because the games are there.
It baffles me why Intel is targeting Apple. They have little competition from Apple. It's not like most PC buyers are now going to switch to a Mac. What a waste of money. I'd say the consumer market is the least of Intel's problems.
Their real competitor is AMD, but attacking AMD in this way wouldn’t work because you can buy the same PCs and run the same games with AMD processors as you can with Intel. So if they attacked AMD they’d have to focus on performance, and aside from avx512, they’d lose.
in a way this might be the best way to indirectly attack AMD — they are subtly reinforcing the old notion that a Windows PC has an Intel processor. By posing as the defender of the PC against the Mac, Intel might be trying to get PC buyers to forget about AMD.
Instead of Intel trying to raise their own status by actually, you know, executing on a successful strategy, hitting their dates, and delivering value and excitement, they are trying to pull Apple down into the hole that they are in so they can feel better about their position relative to Apple.
Sorry Intel, it doesn't work that way. You and only you can change your own reality. Fix yourselves, don't fixate on Apple. They've got their shit together - you don't.
EXACTLY. They are touting Windows advantages that have nothing to do with their chips. If you choose Windows because you want to play PC games or want a convertible tablet, don’t go with intel, go with AMD.
Exactly what I was thinking. I may well get another PC, but if I do, it will be packing an AMD CPU.
The thing that could really light a fire under Wintel is Apple jumping in with both feet on Mac gaming. I think there are tons of people who would happily go Mac if the games they want to play were available. Apple should buy Aspyr and spend a few billion getting all the AAA games running great on the Mac. It’s low hanging fruit
Don't Apple already own the biggest, most profitable gaming platform in the world (iOS)? PC gaming has 23% global market share, while Apple has already made their new machines largely compatible with iOS gaming.
THAT was the "low-hanging fruit".
Competing with a market of specialised gaming rigs is a far more complex endeavour, and a constantly moving target. I doubt Apple has any more real interest in this than they have had for the past twenty-five years (despite recurrent lip-service and the occasional "sensational" revelation — HALO was supposed to be Mac-only).
They don’t need “specialized gaming rigs,” they just need the games. It’s not about the dollar value of the games themselves, it’s about the dollar value of the Macs that can be sold because the games are there.
Comments
where are those guys??
Intel Acknowledges It Was ‘Too Aggressive’ With Its 10nm Plans
"This requires a bit of a disclaimer. There does not exist a universal standard to labeling nodes, and the measurement only tells part of the story. Generally speaking, Intel's 10nm node is comparable to AMD's 7nm tech. So in that regard, Intel isn't as far behind as it may seem".
"Nevertheless, the point is, AMD is now the one that is pushing the envelope and leading on process technology, rather than the other way around. Had things gone to plan for Intel, it would have been at 10nm on the desktop five years ago, with a dual-core version of Cannon Lake. Yes, in 2015! A series of delays ultimately derailed Cannon Lake altogether, and the only 10nm parts now and on the immediate horizon are laptop CPUs (Ice Lake currently, and Tiger Lake soon). Getting to 10nm on the desktop is still a year away."
I also don't think the M1 has a huge impact on Intel other than some initial bad PR because Apple isn't making it available to anyone else. I think the Apple Silicon will do well for Apple but I don't think it will cause some massive shift in marketshare and thus won't put a big dent into Intel's PC business revenue. Also, happy to stand by that despite Intel's incredibly stupid ads.
https://www.anandtech.com/show/16073/arm-announces-neoverse-v1-n2
Meanwhile here's intel, who think that instead of innovating and solving the issues with their platform: that the solution is to ... do a bunch of marketing. (And amusingly direct people to a range of laptops that start with i5 processors... which the entry level M1 Air smokes in performance.)
in a way this might be the best way to indirectly attack AMD — they are subtly reinforcing the old notion that a Windows PC has an Intel processor. By posing as the defender of the PC against the Mac, Intel might be trying to get PC buyers to forget about AMD.
Sorry Intel, it doesn't work that way. You and only you can change your own reality. Fix yourselves, don't fixate on Apple. They've got their shit together - you don't.