Apple-Kia partnership not dead yet, report claims

Posted:
in General Discussion edited February 26
Though Hyundai and Kia in February confirmed they were no longer in talks to create an "Apple Car" for Apple, a report on Friday suggests there might still be hope for a partnership between the companies.

Hyundai


Citing sources familiar with the matter, Korean outlet Chosun Biz, via Reuters, reports Apple last year inked a memorandum of understanding with Kia to cooperate on projects spanning eight different sectors.

Hyundai in January said it was discussing a deal that would see Kia manufacture a so-called "Apple Car," but quickly walked back the statement after it caused a media firestorm. Electric vehicles, one of the categories covered in the MOU, was thought to be out of the picture after the automaker confirmed it was no longer in talks with Apple.

According to today's report, however, negotiations regarding a vehicle partnership have not been fully abandoned. Further, Kia has other opportunities should the electric car plans fall through, sources said.

"Even if the negotiations on electric vehicles fail, there are many items that can be negotiated in other fields, so we are still optimistic about the possibility of partnership between the two sides," the person said.

The report goes on to say that Apple and Kia are discussing "last mile" mobility, a segment focused on the final leg of travel between one means of transportation and a destination. Electric scooters and rental bikes fall squarely into that arena.

Today's report comes about a week after the South Korean government said it would investigate whether Hyundai executives profited from the company's premature disclosure of "Apple Car" negotiations, news of which goosed the company's stock. Kia shares rose again today after the Chosun report was published.

Apple's autonomous car project is at this point an open secret. Specifics are unknown, but the company is widely rumored to be seeking an established manufacturer to produce its vision of a consumer electric vehicle.

Comments

  • Reply 1 of 20
    It's just a flesh wound.
    h4y3sright_said_fredramanpfaffwatto_cobra
  • Reply 2 of 20
    Still such a strange collab. 

    Hyundai/Kia/genesis are the same company. 

    Hyundai is the staple, Kia is the low tent district, and Genesis is the high end brand. 

    You’d think Apple would be aligning with the Genesis branding. Not Kia. 

    Unless it won’t be branded by the auto mss as mugs terer at all. Perhaps only the manufacturing is provided? In that case, no worries. The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 
    watto_cobra
  • Reply 3 of 20
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958
    GeorgeBMacStrangeDayswatto_cobralolliver
  • Reply 4 of 20
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    h4y3sStrangeDaysramanpfaffn2itivguy
  • Reply 5 of 20
    The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 

    Genesis/Hyundai could take a big reputation hit if the Tiger Wood investigation shows that the SUV was at fault......we'll find out soon..... 
    watto_cobra
  • Reply 6 of 20
    ratsrats Posts: 19member
    This could be turned into a drama series on Apple TV, lol.
  • Reply 7 of 20
    Still such a strange collab. 

    Hyundai/Kia/genesis are the same company. 

    Hyundai is the staple, Kia is the low tent district, and Genesis is the high end brand. 

    You’d think Apple would be aligning with the Genesis branding. Not Kia. 

    Unless it won’t be branded by the auto mss as mugs terer at all. Perhaps only the manufacturing is provided? In that case, no worries. The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 
    IMO it’s unlikely Apple wants anything to do with Hyundai’s Genesis branding. If this rumor was true it’s surely about contract manufacturing. Like Foxconn. Kia is a subsidiary of Hyundai with domestic US manufacturing facilities. 
    n2itivguywatto_cobra
  • Reply 8 of 20
    The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 

    Genesis/Hyundai could take a big reputation hit if the Tiger Wood investigation shows that the SUV was at fault......we'll find out soon..... 
    Guy with poor impulse control and chemical abuse problems, or....the car’s fault. Hmm.  
    right_said_fredwatto_cobramuthuk_vanalingamlolliver
  • Reply 9 of 20
    tzeshantzeshan Posts: 2,351member
    The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 

    Genesis/Hyundai could take a big reputation hit if the Tiger Wood investigation shows that the SUV was at fault......we'll find out soon..... 
    If the car is equipped with Apple Car technology the accident will not happen.
    watto_cobra
  • Reply 10 of 20
    GG1GG1 Posts: 441member
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.
    watto_cobralolliver
  • Reply 11 of 20
    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    That's 10% cheaper than a Segway. And gets four times the range of a Segway, even if it is an NEV. And it's probably safer, and drier than a Segway too.
    GeorgeBMac
  • Reply 12 of 20
    lkrupplkrupp Posts: 8,995member
    The rumors about an Apple EV are enough to produce a TV soap opera. Will they or won’t they tie the knot? Tune in next week for the startling answer!
    ramanpfaffwatto_cobramuthuk_vanalingam
  • Reply 13 of 20
    The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 

    Genesis/Hyundai could take a big reputation hit if the Tiger Wood investigation shows that the SUV was at fault......we'll find out soon..... 

    That's unlikely.
    But I was struck by how good shape that SUV was in a after rolling down the hill:  the crash crunch zones were crunched, but everything in the middle looked in good shape.  And, it was amazing that all Woods suffered from that was a broke leg -- he was still in his seat belt when they pulled him out.

    Honestly, it looks like that car saved his life.
    roundaboutnowwatto_cobra
  • Reply 14 of 20
    GG1 said:
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.

    Yeh, I agree.  We won't see that car in the U.S. in its present form.
    But say that those safety regs double its cost.   It would still be half the price of anything available here today.  While Chinese manufacturing prowess may have something to do with that, I would think it is mostly due to it being EV and eliminating a lot of expensive parts -- combined with bypassing American demands for performance (a top speed of 62mph just won't cut it here).

    Here, Tesla's are high priced, high performance cars with expensive self-driving features added on.
    This shows what could happen (is happening!) if you drop those high end features and simply develop a basic, bare bones EV.
  • Reply 15 of 20
    GG1GG1 Posts: 441member
    GG1 said:
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.

    Yeh, I agree.  We won't see that car in the U.S. in its present form.
    But say that those safety regs double its cost.   It would still be half the price of anything available here today.  While Chinese manufacturing prowess may have something to do with that, I would think it is mostly due to it being EV and eliminating a lot of expensive parts -- combined with bypassing American demands for performance (a top speed of 62mph just won't cut it here).

    Here, Tesla's are high priced, high performance cars with expensive self-driving features added on.
    This shows what could happen (is happening!) if you drop those high end features and simply develop a basic, bare bones EV.
    Chinese company BYD is the first I remember to sell an EV car in the US. Now I think NIO is the best positioned Chinese company to sell in the US.
  • Reply 16 of 20
    hentaiboyhentaiboy Posts: 1,233member
    The Apple brand is high end and Hyundai/Kia/Genesis has some of the best automotive engineering and manufacturing on the planet. Certainly bodes well for a more reliable vehicle than a BMW or such. Hyundai, Honda, or Toyota. Any of those will do nicely. 

    Genesis/Hyundai could take a big reputation hit if the Tiger Wood investigation shows that the SUV was at fault......we'll find out soon..... 
    It amazes me that a man of Woods’ wealth would be driving himself (and anecdotally running late) in a sponsor’s vehicle between appearances.

    I would have thought he would take a helicopter.

    Oh wait...
  • Reply 17 of 20
    tmaytmay Posts: 5,069member
    GG1 said:
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.

    Yeh, I agree.  We won't see that car in the U.S. in its present form.
    But say that those safety regs double its cost.   It would still be half the price of anything available here today.  While Chinese manufacturing prowess may have something to do with that, I would think it is mostly due to it being EV and eliminating a lot of expensive parts -- combined with bypassing American demands for performance (a top speed of 62mph just won't cut it here).

    Here, Tesla's are high priced, high performance cars with expensive self-driving features added on.
    This shows what could happen (is happening!) if you drop those high end features and simply develop a basic, bare bones EV.
    Tesla provides Level two "full self driving", which isn't actually "full self driving" capable, that capability actually requiring a minimum Level 5, as defined by the SAE (Society of Automotive Engineers).

    https://www.synopsys.com/automotive/autonomous-driving-levels.html


    But the following is a more interesting link, about why Tesla has such poor manufacturing;

    https://evfarm.substack.com/p/apple-and-tesla-are-never-ever-getting
    “Back of the cabinet mentality” meets “pee on the tree and leave”

    Musk is a fraud, and a narcissistic one at that, who like Ex-President Trump, leads a cult of personality.

    It won't end well for Elon.

    I post the following as it is informative and entertaining;



    and this;


    edited February 27 watto_cobra
  • Reply 18 of 20
    tmay said:
    GG1 said:
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.

    Yeh, I agree.  We won't see that car in the U.S. in its present form.
    But say that those safety regs double its cost.   It would still be half the price of anything available here today.  While Chinese manufacturing prowess may have something to do with that, I would think it is mostly due to it being EV and eliminating a lot of expensive parts -- combined with bypassing American demands for performance (a top speed of 62mph just won't cut it here).

    Here, Tesla's are high priced, high performance cars with expensive self-driving features added on.
    This shows what could happen (is happening!) if you drop those high end features and simply develop a basic, bare bones EV.
    Tesla provides Level two "full self driving", which isn't actually "full self driving" capable, that capability actually requiring a minimum Level 5, as defined by the SAE (Society of Automotive Engineers).

    https://www.synopsys.com/automotive/autonomous-driving-levels.html


    But the following is a more interesting link, about why Tesla has such poor manufacturing;

    https://evfarm.substack.com/p/apple-and-tesla-are-never-ever-getting
    “Back of the cabinet mentality” meets “pee on the tree and leave”

    Musk is a fraud, and a narcissistic one at that, who like Ex-President Trump, leads a cult of personality.

    It won't end well for Elon.

    I post the following as it is informative and entertaining;



    and this;


    You’re crazy
    GeorgeBMac
  • Reply 19 of 20
    tmaytmay Posts: 5,069member
    tmay said:
    GG1 said:
    Sidebar: For all the geniuses who were like "Foxconn can't make cars blah blah" in other threads:

    https://www.bnnbloomberg.ca/apple-partner-foxconn-to-form-ev-partnership-with-fisker-1.1567958

    The part many miss is that an EV has far fewer moving parts -- actually, it has far fewer parts -- than the old ICs.
    And, many of the rest of the parts (like brakes, wheels and tires, suspension parts, etc) are pretty industry standard and can be obtained from third parties.  The original founders of Tesla said that they had planned to buy door handles and such that way but the problem they ran into was that, although they were available to buy, their volumes were too low to attract suppliers.

    But, a company like Foxconn in a country like China probably would not face such restrictions.

    I suspect that autos and auto manufacturing will be turned on its head over the next couple decades.
    Here is one that could do that.  When was the last time you paid less than $5,000 for a new car?

    A budget electric vehicle (EV) selling in China for $4,500 (£3,200) is now outselling Tesla's more upmarket cars.
    The Wuling Hong Guang Mini EV an electric car that has quickly won over Chinese drivers
    https://www.bbc.com/news/business-56178802

    I highly doubt that this car will make it to the US or EU (in its current form) due to crash safety regulations. The auto blogs are lit up this morning using this same clickbait headline.

    Would you drive this car on normal roads/highways in the US or EU? Perhaps it could be classified as an NEV.

    Yeh, I agree.  We won't see that car in the U.S. in its present form.
    But say that those safety regs double its cost.   It would still be half the price of anything available here today.  While Chinese manufacturing prowess may have something to do with that, I would think it is mostly due to it being EV and eliminating a lot of expensive parts -- combined with bypassing American demands for performance (a top speed of 62mph just won't cut it here).

    Here, Tesla's are high priced, high performance cars with expensive self-driving features added on.
    This shows what could happen (is happening!) if you drop those high end features and simply develop a basic, bare bones EV.
    Tesla provides Level two "full self driving", which isn't actually "full self driving" capable, that capability actually requiring a minimum Level 5, as defined by the SAE (Society of Automotive Engineers).

    https://www.synopsys.com/automotive/autonomous-driving-levels.html


    But the following is a more interesting link, about why Tesla has such poor manufacturing;

    https://evfarm.substack.com/p/apple-and-tesla-are-never-ever-getting
    “Back of the cabinet mentality” meets “pee on the tree and leave”

    Musk is a fraud, and a narcissistic one at that, who like Ex-President Trump, leads a cult of personality.

    It won't end well for Elon.

    I post the following as it is informative and entertaining;



    and this;


    You’re crazy
    Okay,

    LOL...
  • Reply 20 of 20
    22july201322july2013 Posts: 2,094member
    I noticed in the news this week that McLaren was having some financial difficulty and was turning to American investors to bail it out. I've always expressed hope on these forums that Apple would buy them. They are dirt cheap in my opinion, probably costing about the same amount that Apple spent on Beats.

    https://www.bloomberg.com/news/articles/2021-02-17/mclaren-s-258-000-hybrid-boasts-blazing-speed-without-the-guilt

    They even want to sell their HQ building, which looks an awful lot like Apple's HQ (and it came first. Apple copied.)

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